The document provides information about the film Fight Club, including its director, year of production, distributor, and certificate. It then discusses several audience theories that could apply to viewers' responses, including the hypodermic model, uses and gratifications model, and reception theory. The document also presents results from a survey about Fight Club, which relate to these theories and show most viewers had a negotiated or preferred reading of the film.

1. James Pearson
PR2: Audience Responses
Director: the director of the film is a well renound director who has created many great
films in his career and his name is David Fincher.
Year of Production: The year of production for Fight Club was the year 1999 when films like
this were unheard off at that time spurring the audience reactions.
Distributer: the distributor for fight club was the well-known 20th century Fox studios.
Certificate: The certificate for the film has always been 18 for either the nature or the
content of the film.
Here are the three audience theories
Hypodermic model: Hypodermic Model theory is based around the perception that every
audience member views the filmthe same way, it doesn’t take into account the individuality
of the audience. The word hypodermic comes from the fact that the message is very
powerful and it is injected in the audience, keeping the metaphor going it drugs the
audience and the message is received and followed throughout the film, it is one of the
most unusual audience theories.
Uses And Gratifications Model: This theory is not based on the effects model which focusses
on the affection that the film has on the audience of the film such as the violence and the
behaviour but this theory was heavily flawed because of the fact that it was clear that very
little people would take the actions of the filmand make them their own, so a whole new
theory was made “The Uses and Gratifications Theory” which followed the emphasis on the
power of the media text or how and why they use them and when the audience is watching
the film the audience the audience has the free reign to either accept, deny or forget the
text and those who accept this use it to gratify their needs for:
. Diversion
. Escapism
. Information
. Pleasure
. Comparing relationships or lifestyles
. Sexual Stimulation
Reception theory: This theory states that a product can be encoded by the creators as well
as the audience decodes it when they watch the film through, so the audience is left with
three possible reading when they watch the filmand those readings are

2. James Pearson
. Preferred: When a person sees the content that is shown as acceptable and they agree
with everything that they see and they are either on board with the idea or they enjoy the
topic in which the product was trying to express.
. Negotiated: When a person agrees with aspects of the product but has conflictions about
some parts of the product whether they didn’t enjoy them or they found some of the
content to be inappropriate for some viewers.
Oppositional: When you are completely against everything that the product is doing and
you don’t think that anyone should watch it, it is very common these days for the older
generation to be oppositional to what they are doing because it is not the type of material
that they grew up with.
Halls Theory:
Another part of the theory is within many aspects of a person’s individuality such as their
age, gender, culture or even the social background, the categories can even fall into a
person’s political views or even a group of people who watched a film based on the
circumstancing of exhibition which can completely change the overall outlook on a film.
Brief Facts About the Film Fight Club
The movie fight club is based around an ordinary depressed man who never revealed his
name who goes through life looking for stuff to try and maintain his sanity always
wondering what he was going to do to feel unique and feel alive, everything was looking
bad until he came across a man called Tyler Durden who seemed to be everything that he
wanted to be and so event lead to him and his new found friend creating something that
they felt give their lives meaning by the way of fighting each other brutally in order to feel
manly and alive but events in the film lead to the Narrator learning that all this time he
wasn’t just friends with Tyler Durden he was Tyler Durden, which leads to a very unusual
conflict between them and the results are confusing which sums up the ending in one word,
confusing.
Case studies throughout Fight Clubs release state that the movie was certificated 18 but
before it was studied there was much more to the filmleft to the filmto see, this was
because before the film was released to the public it was heavily cut in order for the fil to be
fit for the audience’s eyes, all of this was done because back then when this film was made
a plot such as the fight club plot was un heard of and people were not used to a film with
such as focus on violence so a debate was set in place by the BBFC to have the filmnot
banned but cut. When it was first released it was heavily received by critics and one
noticeable review by a veteran critic names Alexander Walker who’s review was strongly
oppositional to the fil and said that the content that was presented in the film was just
promoting violence and was just going to persuade people to go out and commit acts of
violence the second they saw filmand going and creating cults that follow in the footsteps
like a film such as fight club, this view was shared at first along with the BBFC but as the fil
went along with the release it was realised that the film had something to offer and so it
was given a release on condition that many violent aspects of the film were cut o the final
release.

3. James Pearson
Analysing the results for my Fight Club Survey.
As you can see that out of the majority of people who answered the survey the larger
majority of them are under the age of 20 showing that it is vastly popular among the
younger generation who range from 17 to 18 which could have a high influence on the main
outcome of the results for the opinions on the film. This question is a clear link to halls
theory that an audiences individuality can be based around the age group that they may be
a part of and who might like the filmlike Fight Club.

4. James Pearson
As you can see from the results from this question on the survey a greater majority of
people who watched the film were male mainly because the whole premise of the film was
very male orientated due to the character plot or the physical violence. This sort of result
can be linked to diversion within the uses and gratification theory which highlights that a
larger majority of males use this film as a diversion from every day routines which is part of
what this filmwanted to represent.

5. James Pearson
The whole point of this question was to see how popular the filmwas on either social media
and televised adverts with other unpopular options, with this the most popular was social
media due to the fact that it is quite an old filmand adverts for the film have stopped, that
creates an opportunity for the social media to step in and sell to the younger generation a
chance to see a film that was so ahead of its time it needed to be shown now. With all the
pre conceived motions of this film this question can be linked to Halls theory of
circumstancing of exhibition, through the fact that they heard through word of mouth.

6. James Pearson
when I put this question together it was to see how many people from the class had seen
the film or at least had a bit of knowledge of the film before they saw the filmand as you
can see from the results it was a popular film and people knew about it but fewer people
had seen the filmbefore seeing it in class. This question, the same as the last question could
be linked to the circumstancing of expedition theory through the fact that people such as
students and even teachers know about it and you are able to have a pre conceived idea
about the film and you feel compelled to see it even though you may not like the film it is
the theory that brings you closer, it is almost a form of advertisement though word of
mouth from your friends.

7. James Pearson
This next question was to get a basic idea on what people thought about the filmand as you
can see from the 1 to 10 results a small percentage of the results stated that they didn’t
enjoy the film but a larger percentage of the audience even loved the filmthose whole
question was basically meant to divide the audience with a basic overview for the film
before the detailed analysis begins. A theory that defines this is through diversion through
either liking the filmor hating the film and as you can see from the results it is drawn either
way and it shows that the film does have an impact on people but it sometimes has the
opposite impact intended by the filmshowing the theory can go both ways.

8. James Pearson
The results for this filmwere very interesting because they provide a sort of a negotiated
view on the violence in the filmbecause the main popular answer was that the audience
didn’t like the violence but they thought that it was suited to the films structure and
balance, although a small majority of the results show that they preferred the violence in
the film and they thought that it suited the film well but a zero percentage on oppositional
showing a state of mind that the audience has towards a film like this.

9. James Pearson
Here is the main overview for the film and how the audience viewed the filmand 100
present of the people who answered put negotiated which meant that they liked a large
majority of the filmbut there are some things that they felt were either to extreme or
inappropriate to be added to the filmso it would just miss out on the preferred and the
oppositional views on the main outcome of the film, each one of these two question can be
clearly linked to the reception theory through the division who thought the film was flawless
and the people who thought that the film was good but aspects of the filmthey either
didn’t like or hated.

10. James Pearson
Here I added a question where I was able to get accurate views on the filmwhether they
liked it or they didn’t or maybe mixed views on both, as you can see from the results it is
very drawn and the percentages are pretty much the same if not for the spike from the view
that the filmwas boring but a result table such as this showing answers like this shows that
this film really inspires you to think more about the things that you watch and what effects
that this type of film has on you as a viewer. This could be swayed towards the diversion
theory in Uses and Gratifications because of the fact that people either liked or disliked the
film either way they they were diverted by the filmin either a good way or a bad way.

11. James Pearson
This next question was to see if your personal views on films like this had changed and as
you can see in the results a small percentage has decided to say that this filmhas opened
their eyes to new genres but an even bigger percentage of the audience stated that their
views on this type of genre had changed but not by a great amount but just enough to be
open to this genre which is partially what the director of this filmwas looking for when he
released the film. This entire question was made in a direct link to uses and gratification
theory which follows the fact that people want this kind of film because they like the
aspects that it presents, or you see it as a problem and it has diverted you in a bad way
drawing you away from either this film or the entire genre itself.

12. James Pearson
On the last question I wanted to see what the audience thought which aspect of the film
would you use for surveillance and the results were again drawn between all of them except
for the violence and with those results, when it comes to watching these types of films what
would you as a viewer look for in a character and this filmis a prime example due to the
complex characters and plot lines to sum it up and amount it up to the results from Fight
club and see the similarities.
This has been my report on the movie Fight Club and after all the information that I have
read I feel like my view on the filmhas changed but not in a large way I do feel that some
aspects of the filmare extreme but for the most part I really enjoyed the film due to the
compelling nature of the atmosphere and characters that were presented in the filmand I
would recommend watching it to any one of my friends to see their views on the film, my
views overall on the film are negotiated bordering on preferred and as an acting enthusiast I
feel like a filmlike this is a step in the right direction acting and directing.