The document discusses various stages of film production and distribution for an independent film. It describes planning the production, including casting, scheduling, and considering genre and audience. It proposes partnering with independent production and distribution companies Warp Films and Vertigo Films for funding, marketing, and distribution assistance. Various marketing strategies are proposed, including radio, posters, online promotion, and soundtrack release. Distribution is suggested through independent cinemas, film festivals, and digital platforms like Netflix and Amazon to target their sophisticated audience.

2. This is where all films must go through these three stages.
For the production stage of a film this is where the majority of
the planning is done, this may include certain things like
getting your cast sorted out and planning timings and dates
for when you are going to shoot etc. A main part of the
planning section is into our genre and audience as these will
mainly justify how your narrative will work out and whether it
targets your specified audience, as this will result in how
successful your media product shall be.
As we have the help of a producer and distributor they can
then aid us in the next sections due to us not having the
required funding to do so however if Vertigo Films or Warp
Films also need funds they could get funds from the BFI who
help fund independent productions.

3. Even those these two companies have not worked together
before we believe they would suit each other well as they both
work passionately on short films as well, for example Warp films
has a short film scheme to help produce shorts and find new
directors. This would benefit us as they would allow us then to
create our film and let us show our artistic view.
Both companies have worked on similar productions as they
have either worked on horror films or sci-films, this gives us less
competition as our film will be more unique.
Warp films who are a Production Company are a well-known
independent company can help aid us is getting a good fan base
and make a good quality product. Also with vertigo films due to
their recent successes in films such as street dance and
Bronson they can help us with finding funds as they have links
to other companies to help make this a bigger project.

4. For the things that they would control would mainly be how our media product will be marketed to our target audience and
also maybe when the film will be released as they may create posters to inform the audience. Due to them being
independent the marketing will not be too expensive as we are not profit driven we will allow things like reviews and
awards to create notification of our media product. Our distributor vertigo film has close links to German production
companies which could mean we could help lead to global distribution.
In our institutions post it shows the importance of a sales agent, however I think we have not followed the advice of the
article well as even though these companies suit our film as they are fairly well known UK companies this make them
more expensive and this would lower our budget a fair bit, which may constraint us when filming.

5. In terms of marketing our radio advert will be put on the radio stations such as XFM or
possibly MAGIC as it is an independent local London radio which targets our independant
audience. These radio stations may appeal to a slightly younger audience than our primary
but allows more ages who are still sophisticated to find out about our film, due to it being able
to attract to less educated audiences.Our poster will be placed in the London underground as
through research in poster conventions it shows how both our primary and secondary
audiences pass through there and would more likely notice it there. We would also put posters
in trams and on buses as they are fairly cheap, we may also show the poster inside
independent cinemas.

6. The film would be marketed via below the line marketing
such as the trailer on YouTube and this would attract our
millennial audience as they are digital natives who use their
converged devices to access web 2.0. We would try to get
our film a good amount of publicity online with Facebook
pages and through twitter etc as this is cheaper and targets a
large amount of consumers.

7. The last stage is the exhibition of the product. This stage just includes where and when you will
display your product to the audience. As our film will have a small target audience we would
preferably want to just show it in cinemas in locations near to our target audience. We may also
mainly have film critics see the new release of our film first so that they can write reviews and give
us more publicity so that more of our target audience will be able to know about our product. Our
film would be released in independent cinemas where they would hold special short film events for
people to come and see in London probably in the same location of where our radio ads audience
is. The film would also be shown in independent film festivals such as the Berlin film festival which
will link up with our distributor vertigo films that may get us distribution in Germany.

8. The main way for an independent film like us to promote our product would
be to have our own website of the film. This would raise awareness for our
audience as they could access trailers and posters. We could again use
below the line marketing by making a YouTube channel which tells
information about the product every video to attract the audiences interest.
Like I said earlier with Warp Films having many other platforms, we could
use its sister company Warp Records to use synergy marketing and could
release a soundtrack of the films scores. Thus making our film horizontally
integrated.

9. The soundtrack could be of the film’s scores and
also have extra content such as actor interviews
and also clips of what the world they are living in is
like and possible reasons for why they are there.
This could be accessed through Itunes to help sell
this niche product as our sophisticated audience
will be able to access it easily with their converged
devices. This has been successful in the past as
Kill list did it with their vinyl track release which was
popular for the sophisticated audience , and shows
us that it would be financially possible and would
be a nice way to create more hype and attention for
the film.

10. A new way of distribution would be digitally to online stores
such as Netflix and Amazon. These are very popular and
would be available to most people so more people would be
able to see it instead if it was to be released on cinema. This
use of digital distribution means it is easily accessible for our
sophisticated audience with converged devices. Also this
way of distributing may suit our audience better as they may
not have time to watch in cinemas due to them doing lots of
work as they are strivers.
So as they have a higher disposable income than most they
can afford to buy Amazon prime and Netflix so that they can
watch it in their own time meaning this would be suitable for
our type of film with the target audience we have. Also if we
were to sell distribution rights to Amazon this would lower our
costs and allows us to get more viewers from our target
audience. Especially as Netflix has sites such as short of the
week which shows new shorts and is fairly enjoyed by
viewers.

11. The radio ad helped create a visual through the help of the voiceover of the symptoms of
the virus as this straight shows the audience that it is has a post-apocalyptic genre due to it
being conventional. This also help show the narrative as its stating that there is a big
disequilibrium that is very serious, our sophisticated audience will enjoy this as it leaves
them with enigmas and they will want to find it out as they are active. The use of the
dialogue extracted from the film helps to show the tone of the film and more of what could
happen in the film but it is not obvious as we don’t want to give it all away. This also helps to
show the hybrid genre of psychological horror. The institutional info and release dates are
said with a tone that keeps to the film so that the audiences are kept captivated and this
helps to create even more of a visual medium for our audience. The use of edits with the
sound of the breathing was done to be similar in the film to create a link between the
products, as it kept the same tone and was able to create the same eerie affect it had in the
film.

12. I think that our decision to change to a 12 certification was a correct
one as our film is not graphic and no real violence is shown and it also
fits in with the amount of horror is allowed to be shown.
The concept of the film is for a more sophisticated audience however
the film fits this certification and ticks all the boxes for it to be in there.
Making it the correct choice and thus we don’t have to change it.