I created mine using photographs which I gathered from the Hope FM Facebook page. I have used the logo and the colour scheme in this image, as has been done within the documentary. I feel that this advertisement addresses the correct target audience, I also feel the colours are relevant and the equipment used is appropriate to the overall community radio theme.
I felt that it would clearly represent the type of newspaper that Hope FM would place an advert.
I decided that this would be a good way of relating the radio trailer to the documentary, as well as the use of the clips, which show the audience aspects of what is to be included in the documentary.
I feel that this brings a feel of the radio station itself to the documentary, as well as the jingle being recognisable to the listeners of Hope FM. This is stock footage, and brings the radio station to the documentary, which creates an introduction, accompanied with establishing shots of the Bournemouth, Poole and Christchurch area.
I felt that this was effective, and that the montage related to what was being said by the jingle. I wanted to establish the area of which Hope FM is broadcast. These shots would be recognisable to the listeners of Hope FM, as this is the area that Hope FM is broadcast.
This narrative structure also makes the documentary flow, and it adds a sense of professionalism. This is accompanied by a voiceover by the documentarian, which creates a motif and a consistent rhythm throughout the documentary.
I used devices such as sound bridging, this was necessary because Hope FM is a radio station, and so the sound quality and editing had to be proficient.
This adds professionalism in the form that a documentary would typically show the logos of the production companies that it would be created by.
I saved the logo as a PNG file, and overlaid it onto the video. I felt that the use of the logo is important, especially during the introduction, as this establishes the logo and the radio station itself to the audience.
I made sure intercuts were added to specific parts of the interviews, the parts which I felt were not as interesting for the audience to look at. These intercuts are relatable to what is being said by the interviewees on screen. I edited these into Final Cut, and I placed cross dissolves on them, as this would make the intercuts flow more, and add a sense of professionalism.
*Use of Hope FM logo in Documentary, Star Vehicles of Hope FM used in Radio Trailer, Hope FM members shown in Newspaper Advert.** And consumers who have seen the Documentary will hear/see the ancillary tasks and be reminded of it, reflect on it, and be more likely to watch again.*** We also joined forces as we felt it would benefit the Documentary as a whole – as we both identified our strengths and used them to our advantage.
By Victoria Emerson
The task for ancillary one was to createa newspaper advertisement for thedocumentary.
These are the strengths andweaknesses I feel that arein my newspaperadvertisement.
To get a better idea of the context inwhich I would like to place mynewspaper advert, I decided tocreate my own communitynewspaper as an example.
For my radio trailer, I used clips which were in the documentary to makeit relatable to the documentary itself. The voiceover for my radio trailer isRyan Boydon, who is one of the interviewees in the documentary.
During the editing of the documentary, Imade sure to keep the motif recurringthrough the documentary. Thedocumentary starts off with a jingle,which is actually from Hope FM.
The way that I edited the opening sequence to the documentary with the establishingshots of Bournemouth, Poole and Christchurch.
I created narrative devices which I have used in the documentary. I created these onPhotoshop. These narrative devices were created to break up the interviews, andintroduce the next interviewee to the audience.
The legends were created by downloading Photoshop brushes from DeviantART.Using these brushes, we created a PNG file, which meant that we could use it withouta background, this indicates professionalism, which is important because it not onlyreflects our work, but Hope FM as a radio station as well.
For the sound within the documentary, we used an external sound device, the TascamIM2, which meant that during the editing process, I had to sync the audio with themain video, which required me to accurately judge the timing of both the audio andthe video files.
In the introduction of the documentary, I felt that adding the production names wouldadd a sense of professionalism. These production logos were created on Photoshop,and are relatively simple, and made with simple colours, such as pink and purple.
During the editing for the opening sequence, I made sure that the Hope FM logo wasincluded. I felt that it was important to have the logo as part of the motif, and also toadd a sense of professionalism.
I made sure that in the main cut that there would be plenty of intercuts. I wanted theintercuts in the documentary, as this would keep the audience interested.
As an advertising campaign, I believe that it is consistent (involvement ofHope FM)* and professional. Because my advertising campaign is professional, consumers would bemore likely to want to watch my Documentary.** Hope FM synergises with YMCA England, who have both distributed theDocumentary on their Facebook pages. My production company, ‘VEMedia’ synergised with Nicky Pritchard’sproduction company, ‘Pixie Aztechia Productions’ as we felt it would mirrorthe synergy between the YMCA and Hope FM.*** Our social networking is proficient, as YMCA England, Hope FM and a fewother local charities have shared our Documentary on Facebook. Hope FMand YMCA also published our Documentary on Twitter.