The document discusses the media student's teaser trailer and how it uses conventions from exemplar horror trailers. It analyzes the editing techniques, sounds, and camera work seen in trailers for "Sinister," "Hannibal Rising," and "The Host." It discusses how the student's trailer incorporates techniques like cross-cutting and fast cuts between scenes. The heartbeat sound effect was inspired by trailers for "Hannibal Rises" and "A Nightmare on Elm Street." The student aims to engage the target audience through these techniques while working with a limited budget and experience.

1. Question 1:
In what way does your media product
use, develop or challenge forms and
conventions of real media products?

2. When creating our teaser trailer we had to take in account the generic codes and conventions of exemplar trailers
to be able to make our product as professional as possible. Within our research and trailer analysis three trailers
were of particular interest in our project, ‘Sinister’, ‘Hannibal Rising’ and ‘The Host’ all three found using IMDb and
YouTube.
The various editing techniques, sound and camera work must also be taken in account and we have noticed
various codes and conventions that lay in those fields, however considering our budget and very minimum
experience we had difficulties in accomplishing them all and therefore used our imagination for most parts of the
filming process. We have many aspirations from the trailers such as Sinister, Hannibal Rising and The Host, as
they relate to our intension the most and we believe that the editing techniques, sound and camera movement
used the trailers are very commonly seen in various other horror trailers. The cross-cutting editing technique is
widely seen not only in horrors but all genres and we incorporated this technique in our product, as it has a
massive effect on the audiences mood and helps to intensify the consciousness of ones mind and cross-cutting is
a technique that allows the viewer to see significant parts of the movie, which further increases their interest to
see the movie. Moreover, in the trailer for the movie sinister, there is an incredible fast cutting in-between scenes
and the screen goes black, as this is often seen our aim become very clear because we chose to only accomplish
that aim of engaging our target audience by using fast cuts and music, however we decided to use the heart beat,
which is non-diegetic throughout the trailer and we believe that this use of sound will allow our viewers to stay
alert and focused capturing every moment. The heart beat sound track came to our attention in the trailer
‘Hannibal Rises’ and ‘A Nightmare On Elm Street’.
http://www.youtube.com/watch?v=
O92QxxgeCO8
More examples of the
editing technique, black
fades in and out. Also the
font styles of the text are
different compared to the
trailer and poster.

3. Firstly, we established the key components that all three trailers included such as, the R rated
logo is the first image that appears followed by the production companies moving image logo.
We have also done this in our teaser trailer because it is essential to inform the viewers the
age suitability and also the production company we chose is paramount pictures because we
noticed through our research that paramount pictures have produced many popular horror
movies such as ‘Paranormal Activity’.
naddition, the three trailers we looked at have integrated texts that appear for two purposes
that we believe is vital, one being the fact that it anchors the viewers throughout the trailers
making sure they understand the narrative and storyline. Moreover, the texts create anxiety
and curiosity, as the texts are very short and are edited on the trailer like flashes after each
significant or frightening scene. The texts are also designed using large font sizes and
attractive font styles to engage the viewers. We have incorporated this technique in our own
teaser trailer and believe it be a powerful tool to entertain our target audience throughout the
teaser trailer, for example the font style we decided to use is ‘Charlemagne Std Bold’ and font
size ‘96’, which we believe suited with the teaser trailer very well, as this is proved in our
audience feed back.
To continue we noticed that other details involving the film such as the tagline, title, release
date, producers or directors popular work, production companies name, stars names and
movies official website address, these all appear near the end of the trailers that allows the
viewers to first see the montages significant scenes then taking these information with them to
remember last. We have also included these information’s on our teaser trailer, as our
intension is to be as professional and effectual to the audiences and assure they recognise the
details, which could effect and alter their decision when choosing to watch a movie.

4. Poster analysis

6. As you can see the typical used elements are on this
poster e.g. the credits, the title, the release date and the
image. However, further analyzing this poster we will
establish other conventions that majority of only horror-
crime movie posters include.
The dominant image is of a human figure but we
cannot see his/her face. We will see this
technique being used in most horror movie
posters. Moreover, the image has a direct
connection with the films name ‘the uninvited’ and
we see someone looking through the window who
is clearly not invited in the house. This
automatically effects the viewer and makes them
ask questions , instantly making them curious.
This text also alerts the viewer as it is a
very important piece of information to give
because it informs the viewer of the
producers who have produced films which
have become popular or liked by the
targeted audience. this information could
also be negatively taken by viewers
simply because some audiences may
have not liked the films( the ring and
disturbia).
The title of the movie is positioned near the
bottom of the poster. As shown in other analysis
majority of posters will have their title near the
bottom and also have the biggest font size, so
viewers can clearly read it. Moreover, the grey
and white colors on the poster are constant
throughout the poster, and essentially it is
important to be constant when using colors.
The release date is placed right at the bottom of the
poster but clearly shown to the audience as it’s an
essential piece of detail. On top of the credits the text
‘fear moves in’ is called a tagline and its function is to
grab the audiences attention. The credits are positioned
under the title as it has important names and individual
contributions including executive producers and
directors, actors names, music and sound producers
and etc.

7. Here, we see an eye dominating the poster because the film itself
is called ‘THE EYE’ and the purpose for this connection is to put
emphasis on the narrative of the movie. Also the hand coming out
of the eye is a disturbing image further creating a frightening
atmosphere and alter the viewers emotions. the image clearly has
the biggest aspect ratio due to its impact to the viewers, which is
greater than other elements we see on the poster.
‘Jessica Alba’ is a very popular actor
known for many of her previous films
and simply because of her fan base
and reputation hers is the only name on
the poster, which is a power technique
because this could influences her fans
to watch the movie and she being a
female could attract females as well as
males to watch the movie.
The title is again positioned at the bottom of the poster, clearly
displayed to the viewer. The color and font difference between THE
and EYE can be connoted as the eye being an important part of the
body that the movie uses to create disturbing and horrific images.
Further, this is a polysemic image and could have many meanings
and the only way to find out why they have chosen the eye is to
watch the film.
Moreover, the credits are again positioned at the bottom of the
poster and the font size is usually pretty small and the font style is
thin and close together making it unimportant for the audience to
read. Additionally the bottom of the poster contains images of the
production companies logo and web address of the film.

8. We notice the text ‘based on a true story’ this detail is
displayed on the poster so the audience can read it. This
information can be of great consideration when a person
chooses to watch a movie, as he/she will be convinced that it
will be worth watching because of the fact that its based on
true events and not made up, so further giving the movie a
different perspective in terms of realism.
The credits along with the release date and website are placed
on the bottom of the poster, as the viewers will read these
details last and we notice the font size, style and color is
different emphasizing its importance and being clear as possible
to the audience.
The central image which has the greatest aspect ratio is the most
powerful element to the poster, as the image it self allows the
audience to identify the genre right away and give viewers a little
taste of the disturbing images which the movie will have. The image
also links to the title of the film ‘the possession’ because we see a
hand coming out of the women’s mouth, which greatly suggests
that she is being controlled by something inside her. We as the
consumer therefore are encountered by an image that makes us
ask questions and curiosity builds up inside us, further we cannot
see the face of the villain or the victim, which adds to our curiosity
and interest towards the movie.
The title of the movie is positioned above the credits near the bottom of
the poster making it clear to see and read for the viewers. Moreover, we
notice that the titles font style, size and color is different in comparison
to other texts on the poster, which suggests that the title is another key
element in engaging the target audience as the added effect on the title
makes it look more attractive for the naked eye to notice. This
professional use of text designing was not in our reach when creating
our own text design, however be believe that our text font for our title is
effective in attracting our target audience.
We are also given a tagline clearly displayed just below
the title with a white font color, suitable font size and font
style. The purpose of the tagline is to hint the story of the
film in just a few words to create suspense and tension
for viewers.
Another key factor is the producers name
which is positioned on top of the title that
may be significant for some audiences to
take in account, as their reputation and
popularity is important.

9. Our Poster
This is our designed promotional film poster, which has been created using adobe premier pro cs6. It has been of
great value learning this program gaining knowledge of its uses in the media world. within the duration of
completion I have learnt many skills and successfully created a poster for our movie ‘asylum’.
When it comes to evaluating our poster, we will compare and denote the elements that make this poster
professional and effective for the audience.
Firstly, as we can clearly see on the poster is that we have incorporated various
generic conventions, which make our poster professional. The dominant image we
have decided to use is an image of the villains face, but the viewers can only see
his one eye, as his hands cover up the rest of his face. The aim was to create a
mysterious character allowing the audience to stay active and curious making
suggesting about the face. Moreover, we have positioned the names of the stars on
top of the poster clearly shown to viewers, as we believe the actors reputation is
important, as it can influence our audiences decision, whether to watch the movie
or not. The font style we used is ‘Trajan Pro’ because it seemed to be a suitable and
attractive font style for our target audience and our audience feed back proved this.
The titles font style was downloaded off the Internet and we did additional research
on finding the right font style. It is displayed near the bottom of the poster above
the credits. The word ‘Asylum’ is a key to the poster as it allows the audience to get
some idea about the movies genre and narrative and using an appropriate font
style was one of the significant parts on making it as effectual as possible. Along
with the title, just above it lays the tagline; its function is to create anxiety and
curiosity, using only a few words, to the audience. Moreover, another valuable text
on the poster is ‘inspired by actual events’, which is a factual text to include on the
poster because it engages the audience and grabs their attention because it makes
the whole narrative of the movie real and this has a great effect on the audiences
outlook on the movies potentiality to be successful in entertaining them. We have
used a different font style and size to emphasize its importance to viewers and we
believe through our research that a wider mass audience will decide to watch the
movie.

10.  Furthermore, the credits is positioned under the title and we have used the font style ‘onyx’ and
font size ‘5.3’ to clearly state the movies official titles including the production companies
names, the name of the director, the names of the music producer and etc. these details are
not of great importance on the poster as majority of the audience will find this information
online, which is the reason for a small font size. Along with the credits the website address and
the production companies logo is displayed on the bottom of the poster because it may be of
great consideration for people to recognise the logo and preferably like or dislike the company
that produced to movie. Lastly, along with the credits, title, the image and the logos we also
decided to follow the typical positioning of the website address, which is right at the bottom of
the poster and through our poster analysis the font style is different compared to the other
texts, so the font style was again downloaded of the internet and we must state the vital
importance because the date of release is again another essential element that viewers want to
see and acknowledge the day which it appears in cinemas.


 Finally, on our poster we have included two newspaper reviews that challenge horror movie
posters because we have noticed that majority of them do not include this detail, however we
believe it will further satisfy our targeted audience to know that we have gained positive feed
back from popular news papers such as ‘The Sun’ and ‘The Guardian’. The purpose of the
reviews is to persuade and convince our target audience that our movie deserves their praise
and its worthy of watching. The font style we decided to use is ‘modern No.20’ as it looked
attractive and appropriate on our poster and we positioned both reviews below the stars names
because we wanted the reviews to be clearly displayed and shown to viewers. To conclude this
evaluation we as a team can proudly say that this was a successful poster and by following
typical conventions our aim was fulfilled.

11. Our Magazine
• The image of the character takes up the vast
amount of the page
• The headline is usually big and catchy
• All the text is consistent in that it is all in the
same font style and color. Anchorage text is
included in almost all film magazines in the
way it attaches meanings to pictures.
• There is usually references to related films of
the same genre or with the same cast
The main film magazine conventions
consist of the following :

12. Film Magazine Cover Research
Empire magazine is a popular British film magazine, that is published by
Bauer Consumer Media.
As part of our research for the film magazine cover, we looked at empire
magazine and closely engaged with the magazine's structural layout.
Below are some of the covers that we looked at :
The ' I AM LEGEND' magazine cover is something we hope to correlate with.
We particularly like the simple backdrop with the main character at the center
of the page, which is effective in creating mystery, as no action is conveyed
so the audience is left wondering what the film is about.
The consistent font style and lettering of the main bold title 'Empire', allows
readers to easily identify with the magazine. Furthermore, at the bottom of
this magazine, there are photo stills of other films of similar genres. So for
readers who might not be particularly fond of the 'I AM LEGEND' film, may
find the stills intriguing, which will ultimately attract viewers from all different
areas of interest.
It seems like in most of the empire film magazines, the image takes up a vast
amount of the magazine cover. The addition of stories being briefly described
on the magazine cover exemplifies the interests of film fanatics. We hope to
do the same for our film's magazine cover, to transfix a good solid fan base.
The neo-color highlighting is successful in drawing attention to particular film
news that may affect future or present films and actors etc.

13. It seems like in most of the empire film magazines, the image
takes up a vast amount of the magazine cover. The addition of
stories being briefly described on the magazine cover exemplifies
the interests of film fanatics. We hope to do the same for our film's
magazine cover, to transfix a good solid fan base. The neo-color
highlighting is successful in drawing attention to particular film
news that may affect future or present films and actors etc.

14. The combination of our poster and magazine cover is effective in that it draws
attention onto the promotion of our Crime Horror film. Our magazine cover
exemplifies the nature of Crime Horror films by using dark locations as the
backdrop, which is associated with mystery, a crucial aspect of films of this
genre. In addition, this dark color scheme is employed in both magazine and
film cover which compliments each other. In addition, similar font styles are
used, bold white lettering which makes it easy to recognize as the promotion
for our film, 'Asylum'. in real exemplar posters and magazines, there are often
not many similarities and/or combinations of components that the poster and
the magazine would have because they purposes are different and they are
not found in the same place.
the magazine is sold to those who are fans of horror movies and is targeted to
those who have hobbies such as people who research horror movies.
whereas the poster is seen free, e.g. on buses, bill boards, bus stops, pay
phones, train stations and I am aware that each location uses different posters
but the purpose is to reassure that the general pupil are aware of its
appearance in cinemas.
Within our research we noticed that action movie posters and magazines can
be combine perfectly, however horror genres tend to not use similar
components on the magazine cover and poster and actually on the contrary
use different styles and vast majority do not even have promotional magazine
covers. however, when creating the magazine our aim was to clearly allow the
fans and other potential magazine consumers to identify the genre and
possibly connote the narrative by the use of the character in a doctors white
coat and in the background showing the hospital beds. Moreover, get an idea
about the movie through the title 'Asylum' clearly displayed on both the
magazine and the poster.