The documentary, radio trailer, and print advert were created to promote a documentary about how technology has benefited running over the years. The same title "Run for Life" and slogan were used across all products to clearly link them together. Additionally, using the same narrator for the documentary and radio trailer allowed audiences to get a sense of what to expect from the documentary itself. Images and audio clips from the documentary were also included in the radio trailer to intrigue audiences and potentially increase viewership. The products were meant to be informative while maintaining a consistent formal and professional tone.

1. Documentary Evaluation –
Question Two
Danielle Niccolls

2. • We used the same title on all of our products to link them together
better, we used a similar text for each title as we thought it would
work better and link better to each other, we decided to chose the
title ‘Run for life’ as we thought it was something easily
recognisable and would work well with the narrative of the
documentary, we also wanted to link the title to the tag line as that
is what all real media products do.
• The Channel we would air our documentary on influenced how long
the documentary would be in its entirety due to the timing for
adverts being shorter than the Channel 4 adverts, it helped to
influence how we would construct the print advert also due to the
positioning of the logo as on all professional print adverts for BBC
one they place the title, tag line and BBC one logo in the centre of
the page where as for channel four they would typically place it on
the right hand side of the image.

3. • By using the same person for the voice over in both the documentary
and the radio trailer we were able to link both products together
and allow the audience a sneak peek of what would be involved in
the documentary based upon the raid or trailer alone, it allows the
audience to see what types of things would be said in the
documentary and be able to do this before watching it, if they liked
what they heard they would then watch the documentary so it
would be gaining us viewers.
• By the usage of some sound bites from the documentary in the radio
trailer it allows the audience to see what would be in the
documentary before actually watching it. It allows them to get a
little bit of context of what would be involved and learn about the
narrative structure of the topic before they see the documentary
itself. It helps us as we can pick some of the best clips from the
documentary and work then into the trailer in order to intrigue the
audience and make the view count go up.

4. • By using the same slogan across all three products it allows the
audience to see that they are all linked and that all three are for the
same thing/ for the same topic/documentary. It allows us to pick a
slog line that would perfects represent what the documentary is
about and to choose something that would really intrigue our
audience into wanting to know what the documentary is going to be
like.
• On the print advert we chose a picture of a group of people running
from the waist down. We chose this as we thought it would fit in
well with the narrative structure and would allow the audience to
straight away see what the documentary is all about. It allowed us
to chose to add a blur to the runners legs which worked well to
connote movement and show that they are actually running (said by
the audience feedback).
•

5. • Throughout the documentary we tried to keep it as similar as possible
by using the same lighting for each interview and using a variety of
different cutaways which would help to aid to what the interview
was talking about, we tried to continually link back to our intention
for the product which was to inform our audience on how
technology has benefited running over the years and how running
has grown in popularity. We wanted to show the audience the
Benidorm of running and keep them informed on what it does to
your body.
• We decided to go with both a formal product as we would be
continually giving the audience lots of information about the topic
in a professional way, we did this through the interviews that were
conducted throughout.

6. • Throughout the documentary we tried to keep it as similar as possible
by using the same lighting for each interview and using a variety of
different cutaways which would help to aid to what the interview
was talking about, we tried to continually link back to our intention
for the product which was to inform our audience on how
technology has benefited running over the years and how running
has grown in popularity. We wanted to show the audience the
Benidorm of running and keep them informed on what it does to
your body.
• We decided to go with both a formal product as we would be
continually giving the audience lots of information about the topic
in a professional way, we did this through the interviews that were
conducted throughout.