The questionnaire I sent out to twenty females and my analysis of the results.

1. Questionnaire
Name:
Gender:
1. Please circle the appropriate age bracket for you.
14 and below 15-18 19-24 25-30 31-44 45+
2. How often do you listen to music? Please circle your answer.
Daily Weekly Monthly
3. Do you ever listen to country music? Yes/No
4. What first attracts you to a magazine front cover?
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5. Do you ever read music magazines? Please circle. Yes/No
If no, please state why?
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6. What would you like to see in a music magazine? Circle your choices.
Interviews with artists gossip columns new song/album reviews
free posters latest tour dates for country singers
7. Which magazine cover do you like best?
Country weekly or Oklahoma

2. Why?
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8. Would you prefer to buy your magazine:
Weekly or Monthly
9. How much are you willing to spend?
£1 and below £1 - £2.50 £2.50 - £3.50 £3.50- £4 £4 plus
10. Would you say that music is an important feature in your life? Why?
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11. Do you use social media (Facebook, Twitter, Instagram) regularly to follow
your favourite artists? How would you like to see music magazines compete
with this level of communication between fans and artists?
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3. Questionnaire Analysis
In question four of my country music questionnaire, I asked my respondents what
first attracts them to a magazine front cover. I received a range of responses, but I
found that 55% said it was the image of the artists or band that features in the
magazine. This has helped inspire me to create a great unique image that will attract
the audience of my magazine as it will feature on my front cover along with the
double page spread which will be another key part of my magazine.
In question seven I asked which magazine front cover they liked best, 60% of my
responders said Oklahoma magazine front cover was the magazine front cov er that
they liked the best. From my results on this question I will use Oklahoma magazine’s
front covers to help inspire my own magazine front cover. When I asked them why
they thought it was the best 75% said that the layout was what made it the best
because they were able to see the artist on the cover and know what is inside the
magazine without any difficulty.
6. What would you like to see in a
music magazine?
Interviews
Gossip Columns
Reviews
Poster
Tour Dates
This pie chart shows that most people want to see interviews with artists, gossip
columns and reviews on the latest songs and albums. By receiving this data I will use
an interview with my cover artist on my double page spread and will also place a sell-line
about reviews on my front cover. This will appeal to my target audience because
they provided me with this data from my country music questionnaire.
When I asked how much money my target audience are willing to spend on a
magazine I received a split response where 50% of my responders chose £1-£2.50
and 50% chose £2.50-£3.50. From the response I got from my questionnaire, I have
decided to make my magazine cost £2.50, pleasing my target audience.

4. In question one I found that most people who answered my questionnaire were
between 15 to 24 years old. My results showed that 45% said they were between the
ages of 15 to 18 years old and 25% said they were between the ages of 19 to 24 years
old, leaving 15% being between 25 to 30 years old, 5% being between 31 to 44 years
old and 10% being 45 years or above. This means that I will use the ages of 15 years
old to 24 years old to be my audience age range.
20
18
16
14
12
10
8
6
4
2
0
2. How often do you listen to music?
daily weekly monthly
total out of 20
This bar chart shows that most people who answered my questionnaire listen to
music daily. This means that my magazine needs to be up-to-date with the songs that
are popular with country music and which artists are best to be on the cover of my
magazine.
In question five I asked if my responders if they read music magazines and 70% said
yes where 30% said no. I then asked the 30% that said no to reading music
magazines why they don’t. I received three different responses where 50% of those
who said no also said it was because they don’t read magazines and 50% said it was
because they had no time to read a magazine because they were too busy.
I then went to ask which magazine front cover looked the best out of Oklahoma and
Country weekly and why. My responders gave the following results:
40% said Country weekly and the reasons where split equally between the colour and
the inside, the sell-lines on the cover of the front cover.
Leaving 60% who said Oklahoma and the reasons where 75% of them said it was
because of the layout, 17% said it was because of the colour used on the front cover
and 8% said it was because of the image on the front cover.
Meaning that the layout and colours used are a huge reason to the readers of the
magazine, so I will use a layout similar to Oklahoma and a simple colour scheme like
Country weekly.

5. When I asked when my responders would like to receive their issue of a music
magazine 85% said that they would prefer to receive the magazine monthly rather
than weekly, leaving 15% who want to receive the magazine weekly. Therefore I will
create my magazine to be distributed monthly making twelve issues each year. This
means that when I’m creating my magazine for each month it should have the most
recent news and feature the newest country stars, this is to make it stand out against
other magazines that are distributed weekly.
I asked whether my responders find music important in their lives and why? I
received 100% saying music is very important and there was a range of reasons for
why they believe this.
10. Would you say that music is an important
feature in your life? Why?
Emotions
15%
Concentrate
10%
Es cape
5%
Relaxing
20%
Enjoy
50%
This data is out of 20 people to form 100%. I can see that most people enjoy listening
to music as it received 50% of the peoples’ votes. Then it was people saying that
music is relaxing with 20% and it makes them happy when they’re sad (emotion)
with 15%. This means that most people reading my magazine will want to enjoy the
articles and find something that they can relate to. I will have articles about some of
the artists’ stories before they became famous and how they became famous and how
they found about the journey to fame.
The last question I asked in my questionnaire was if they use social media such as
Facebook and I received 90% of the responses to be yes that they do and only 10%
saying that they don’t. I then went on to ask how music magazines can compete with
social media. I received the following results
Yes – 18 people
11% said that magazines should use media to promote the magazine
6% said that magazines should have competitions inside
17% said that the magazine should be unique
66% said that they were unsure of how magazines could compete with social media
No – 2 people both said they were unsure of how magazines can compete with media.