This document discusses strategies for using social media platforms like Facebook, Twitter, Pinterest, and Google+ to promote businesses and organizations. It provides tips for optimizing profiles on each platform, such as posting engaging images and videos on Facebook, keeping tweets concise, categorizing pins on Pinterest by topic, and claiming and verifying business profiles on Google+. The document emphasizes measuring the effectiveness of posts, recycling content across platforms, and engaging followers to increase visibility and drive traffic.

1. @MrJonPayne
EXPLOITING SOCIAL MEDIA
WATERSHED – JUNE 2013

2. NOISY LITTLE MONKEY
Specialising in professional, financial and legal service sectors
SEARCH & SOCIAL MEDIA MARKETING
@MrJonPayne

3. Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?
@MrJonPayne

4. facebook
twitter
pinterestgoogle+
takeaways
@MrJonPayne

5. YOU WILL NOT ASK QUESTIONS NOW
http://www.flickr.com/people/38375554@N05/
YOU WILL REMEMBER THEM
@MrJonPayne

6. YOU WILL VIEW THESE SLIDES ONLINE
http://www.flickr.com/people/38375554@N05/
AND GIVE US SOME FEEDBACK (PLEASE)
@MrJonPayne

7. WHO CAN YOU EXPLOIT?
@MrJonPayne

8. US!
Industry geeks will share your content and brand messages. They may not actually be the people who
buy the most, but they’re noisy and have influence over the rest of us
@MrJonPayne

9. EXPLOITING THE MUSE
REQUIRES A LITTLE ORGANISATION
@MrJonPayne

10. HOW DO I FIT IT ALL IN?
Stock articles are those which are key to how your organisation helps people, flow are
those which relate to current events. Planning is key to actually getting it done.
STOCK & FLOW
@MrJonPayne

11. FACEBOOK
THIS IS THE PLACE TO START
@MrJonPayne

12. IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne

13. http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
THIS MUCH
IS FACEBOOK
@MrJonPayne

14. @MrJonPayne

15. Some 45 billion web pages
http://www.worldwidewebsize.com/
45 billion other
web pages are
fighting over the
remainder
@MrJonPayne

16. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_
of_Like_CPG
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
@MrJonPayne

17. You do the math(s).
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
@MrJonPayne
YOU NEED TO BE IN
NEWSFEEDS

18. You do the math(s).
@MrJonPayne

19. FACEBOOK IS TESTING A SEARCH ENGINE
@MrJonPayne

20. Users search for stuff and it gives them answers based on their historic timeline
and those of their friends @MrJonPayne

21. And the friends of their friends.
@MrJonPayne

22. Be this guy.
@MrJonPayne

23. OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
@MrJonPayne

24. OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne

25. OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne

26. OK.
THAT’S THE FOUNDATION
@MrJonPayne

27. OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
ENGAGE
@MrJonPayne

28. IMAGES & VIDEO
@MrJonPayne

29. A great Facebook page shares cool images and video that are of interest to its
audience @MrJonPayne

30. This?
@MrJonPayne

31. Photos on Facebook generate 53% more likes:
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-
NEW-DATA.aspx @MrJonPayne

32. Lots of weight / EdgeRank
@MrJonPayne

33. You can curate other people’s photos, it’s not all about you… But remember to
include a description… @MrJonPayne

34. Timing – Post when your audience will most likely be online
@Tashsb

35. MEASURE WHAT WORKS
IT’S EASY – THERE’S FACEBOOK INSIGHTS
@MrJonPayne

36. WHEN YOU CREATE
Our first Google Chrome Extension (it’s free)
LINK BACK TO YOUR SITE & MEASURE SUCCESS
@MrJonPayne

37. EXPLOITING TWITTER
REQUIRES A LITTLE FINESSE
@MrJonPayne

38. NOT COLD CALLING
No set up. Share shortened links. Data shows up in Google Analytics.
MENTIONS
@MrJonPayne

39. NOT COLD CALLING
We love Cat – She’s ace.
YOU’LL GET BANNED FOR SPAM
@MrJonPayne

40. NOT ME ME ME
REMEMBER – YOU, WE, ME
@MrJonPayne

41. @MrJonPayne

42. 140 CHARACTERS?
NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS
@MrJonPayne

43. WHY SO SHORT?
It gets easier with practice
FOR SHARES!
• 100 characters leaves enough room for RT<twittername> & a
comment
• Also – put links towards the beginning or in the middle with no
# or mentions if you want a better CTR
@MrJonPayne

44. YOU CAN BE MYSTERIOUS & FUNNY
Only 28 characters in the best headline ever, 29 if you include the protagonist
AND SHORT
@MrJonPayne

45. USE FREE TOOLS
Hootsuite and SocialBro can help you schedule tweets and give you lots more
besides
FOR MAXIMUM IMPACT
• Schedule your tweets
– For when your audience is awake
– For when they’re looking
@MrJonPayne

46. A TWEET HAS A SHORT LIFE
2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-
chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125
RECYCLE THEM AT LEAST 6 TIMES!
@MrJonPayne

47. PINTEREST
WHO HAS HEARD OF PINTEREST?
@MrJonPayne

48. It’s all about the images! Organise, Like & Pin!

49. Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
More than
just cakes
and cats
@MrJonPayne

50. Not just for Girls @MrJonPayne

51. Or exciting products

52. @MrJonPayne

53. Verify your business account @MrJonPayne

54. No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne

55. PINTEREST
HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A
‘BORING’ COMPANY?
@MrJonPayne

56. Make it personal - Include the team
@MrJonPayne

57. Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’

58. Chic, blonde, braided updo!
The perfect hairstyle for a
wedding or party.
Great image by @Janedoe
@MrJonPayne

59. REUSE, REPURPOSE, RECYCLE
FOR AWESOME RESULTS ON GOOGLE
@MrJonPayne

60. If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this. @MrJonPayne

61. Verify your account to see your face in the search results
@MrJonPayne

62. If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this.Verify your website using Google WMT and pwn search results @MrJonPayne

63. TAKEAWAY
STOP THE SCROLL
@MrJonPayne

64. FUNNY
@MrJonPayne

65. DISGUSTING
@MrJonPayne

66. SEXY
@MrJonPayne

67. SEXY
@MrJonPayne

68. GET THE SLIDES: http://goo.gl/TVfDS
ASK: @MrJonPayne
@MrJonPayne