Social Media Bootcamp-GroSocial Presentation-Zach Mangum

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Social Media Bootcamp 2013
Zach Mangum-GroSocial Presentation
How to Build & Develop and Engaging Social Audience

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Social Media Bootcamp-GroSocial Presentation-Zach Mangum

  1. 1. Best Tweet gets a Chromebook: #SocialLeadGen Social Lead Generation A Practical Approach to Social ROI @zachmangum
  2. 2. Best Tweet gets a Chromebook: #SocialLeadGen @zachmangum Co-founder & CEO of GroSocial VP at Infusionsoft Married, three kids Utah native @zachmangum
  3. 3. Best Tweet gets a Chromebook: #SocialLeadGen Founded in 2010 Acquired by Infusionsoft in 2012 40,000+ SMBs using our platform Social lead gen for small businesses @zachmangum
  4. 4. Best Tweet gets a Chromebook: #SocialLeadGen Imagine this... @zachmangum
  5. 5. Best Tweet gets a Chromebook: #SocialLeadGen POLL: Raise your hand if your business would benefit from having a larger email list. @zachmangum
  6. 6. Best Tweet gets a Chromebook: #SocialLeadGen A Brief Social Media Marketing History 2009 2011 2012 Today “It’s all about being on social media” “It’s all about having lots of followers” “It’s all about engagement with social media” “It’s all about relationships on social media” @zachmangum
  7. 7. Best Tweet gets a Chromebook: #SocialLeadGen The Great Social Media Cop Out Really? @zachmangum
  8. 8. Best Tweet gets a Chromebook: #SocialLeadGen WHAT? @zachmangum
  9. 9. Best Tweet gets a Chromebook: #SocialLeadGen Do you really need a team dedicated to having “nice conversations” with people? @zachmangum
  10. 10. Best Tweet gets a Chromebook: #SocialLeadGen The Problem “Being on social media” “Having lots of followers” “Engaging your followers” “Building relationships” don’t pay the bills! @zachmangum
  11. 11. Best Tweet gets a Chromebook: #SocialLeadGen New Customers Do @zachmangum
  12. 12. Best Tweet gets a Chromebook: #SocialLeadGen Social Media MARKETING or Social Media Customer Service? @zachmangum
  13. 13. Best Tweet gets a Chromebook: #SocialLeadGen marketing (‘mar-ket-ing) 1. the act or process of selling or purchasing in a market 2. the process or technique of promoting, selling, and distributing a product or service @zachmangum
  14. 14. Best Tweet gets a Chromebook: #SocialLeadGen The Sales Process Fans Promote Leads Nurture Hot Leads email, phone, etc. Revenue @zachmangum
  15. 15. Best Tweet gets a Chromebook: #SocialLeadGen Why do you visit Facebook? @zachmangum
  16. 16. Best Tweet gets a Chromebook: #SocialLeadGen Watch videos/photos @zachmangum
  17. 17. Best Tweet gets a Chromebook: #SocialLeadGen Get Inspired @zachmangum
  18. 18. Best Tweet gets a Chromebook: #SocialLeadGen Get the news @zachmangum
  19. 19. Best Tweet gets a Chromebook: #SocialLeadGen Goof off @zachmangum
  20. 20. Follow us on Twitter @GroSocial
  21. 21. Best Tweet gets a Chromebook: #SocialLeadGen Which means… You have to be more interesting than that stuff @zachmangum
  22. 22. Best Tweet gets a Chromebook: #SocialLeadGen HOW? @zachmangum
  23. 23. Best Tweet gets a Chromebook: #SocialLeadGen PROMOTIONS CONTESTS SWEEPSTAKES GIVEAWAYS ...or other special offers @zachmangum
  24. 24. Best Tweet gets a Chromebook: #SocialLeadGen WHY RUN A PROMOTION? @zachmangum
  25. 25. Best Tweet gets a Chromebook: #SocialLeadGen They Work! @zachmangum
  26. 26. Best Tweet gets a Chromebook: #SocialLeadGen The #1 reason why consumers interact with businesses on Facebook is to: Enter into a CONTEST Enter a PROMOTION Claim an OFFER @zachmangum
  27. 27. Best Tweet gets a Chromebook: #SocialLeadGen In other words… FACEBOOK USERS S ION T OMO PR More Cowbell are to as is to Follow us on Twitter @GroSocial Bruce Dickinson
  28. 28. Best Tweet gets a Chromebook: #SocialLeadGen They’re fun & more memorable @zachmangum
  29. 29. Best Tweet gets a Chromebook: #SocialLeadGen A FEW TIPS... @zachmangum
  30. 30. Best Tweet gets a Chromebook: #SocialLeadGen CHOOSE A PROMO TYPE (This part can be hard) Sweepstakes Simple Giveaway Coupon Offer Like-Gate Photo Contest Video Contest Multi-Page Like Gated Photo Contest Yes, there is such a thing @zachmangum
  31. 31. Best Tweet gets a Chromebook: #SocialLeadGen 1. PROMO DURATION KEEP IT TO 10-14 DAYS TRUST ME! @zachmangum
  32. 32. Best Tweet gets a Chromebook: #SocialLeadGen 2. MAKE THE GIVEAWAY ITEM GOOD UNIVERSALLY INTERESTING TARGETED (BUT NOT OVER THE TOP) BE AS GENEROUS AS YOU CAN CONSIDER EVENTS, LOCALIZED PRIZES and/or EXPERIENCES @zachmangum
  33. 33. Best Tweet gets a Chromebook: #SocialLeadGen 3. REQUIRE A LIKE, EMAIL strongly encourage SHARING Get the “subscriber” Get the “lead” Get the “virality” @zachmangum
  34. 34. Best Tweet gets a Chromebook: #SocialLeadGen 4. PLAY ON TRENDS @zachmangum
  35. 35. Best Tweet gets a Chromebook: #SocialLeadGen 5. DO THEM OFTEN 6 13 20 27 7 14 21 28 1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 OFTEN = FUN MORE PEOPLE WILL EXPECT IT FROM YOU GIVE PEOPLE A REASON TO COME BACK @zachmangum
  36. 36. Best Tweet gets a Chromebook: #SocialLeadGen A FEW MORE TIPS 1. USE A THIRD PARTY APP 2. KEEP IT SIMPLE 3. CLEAR CALL-TO-ACTION 4. FEWEST STEPS POSSIBLE 5. IMAGE-HEAVY, LIGHT ON TEXT @zachmangum
  37. 37. Best Tweet gets a Chromebook: #SocialLeadGen Drive Traffic to it! Everyone has lists! Business contacts Facebook fans Personal contacts Partners’ lists Facebook Friends Employees Friends of friends Friends of employees Family Other social followers Family of family or…run some ads! @zachmangum
  38. 38. Best Tweet gets a Chromebook: #SocialLeadGen 1. Traffic Email 2. Thank You Email 3. Reminder Email (Original List) 4. Reminder Email (Entrants List) @zachmangum
  39. 39. Best Tweet gets a Chromebook: #SocialLeadGen NOW YOU’VE GOT LEADS! @zachmangum
  40. 40. Best Tweet gets a Chromebook: #SocialLeadGen CLOSE THE DEAL! Remember... Sales don’t happen ON Facebook @zachmangum
  41. 41. Best Tweet gets a Chromebook: #SocialLeadGen SALES HAPPEN Over the Phone in Person, or on your Website @zachmangum
  42. 42. Best Tweet gets a Chromebook: #SocialLeadGen What’s the point? LEAD GEN/LIST BUILDING @zachmangum
  43. 43. Best Tweet gets a Chromebook: #SocialLeadGen Ultimately... ROI @zachmangum
  44. 44. Best Tweet gets a Chromebook: #SocialLeadGen The Sales Process Fans Your List Promote email, phone, etc. Nurture Hot (buyers) Leads Revenue @zachmangum
  45. 45. Best Tweet gets a Chromebook: #SocialLeadGen So, in the spirit of running promotions to get leads... @zachmangum
  46. 46. Best Tweet gets a Chromebook: #SocialLeadGen Introducing: Advent Calendar @zachmangum
  47. 47. Best Tweet gets a Chromebook: #SocialLeadGen Introducing: Advent Calendar What’s the point? Likes & Leads @zachmangum
  48. 48. Best Tweet gets a Chromebook: #SocialLeadGen Case Study: Advent Calendar Mountain America Credit Union + FM100 Over 15,000 likes 9,337 Leads *in 12 days @zachmangum
  49. 49. Best Tweet gets a Chromebook: #SocialLeadGen Questions? @zachmangum

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