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Social Media Marketing

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Quick presentation on the benefits of using facebook for higher education.

Published in: Education, Technology, Business
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Social Media Marketing

  1. 1. Social Media Marketing<br />
  2. 2.
  3. 3. Marketing Plan<br />
  4. 4. Mother Ship<br />Your Website is the<br />
  5. 5. Google Rules<br />
  6. 6. Dead<br />Ads aren’t<br />
  7. 7. The Internet is the<br />Social<br />Network<br />
  8. 8. A PUPPY<br />I gave an ex-girlfriend<br />
  9. 9. A LOT<br />They grow<br />
  10. 10. Facebook<br />350 million sign-ups<br />5:47 min ToS<br />128 million uniques<br />Real-Time Search<br />
  11. 11. What can you do with Facebook?<br />
  12. 12. Group or Fan Page?<br />
  13. 13. Share Comments & Links<br />
  14. 14. Photos!<br />
  15. 15. Videos!<br />
  16. 16. AddEvents<br />
  17. 17. Send Emails!<br />
  18. 18. Edit Your Page Quickly<br />
  19. 19. Add Applications<br />
  20. 20. Analytics<br />
  21. 21. Demographics<br />
  22. 22. Lots of Help Out There<br />
  23. 23. Don’t Start Without a Plan<br />Needs a Profile to Start<br />Needs to be Constantly Fed<br />Vanity URL CANNOT be Changed<br />Don’t Hand Over to the Hired Help<br />Easy to Update, Easy to Test<br />Share and Track Analytics<br />Make Friends of Friends<br />
  24. 24. Real-Time Search<br />
  25. 25. YouTube<br />20 Hours of Video Every Minute<br />Second Largest Search Engine<br />
  26. 26. Flickr<br />
  27. 27. Twitter<br />Constant Conversation<br />Real-Time Search<br />
  28. 28. Social Media ROI<br />
  29. 29. Tracking Mentions<br />
  30. 30. Tracking Links<br />
  31. 31.
  32. 32. Start with a Plan<br />Listen First<br />Communicate like a Human<br />Feed your Friends<br />Fail Fast Thru Testing<br />Measure Results<br />Puppy Checklist<br />
  33. 33. Want to Connect with Me?<br /> - don.schindler@nd.edu<br /> - facebook.com/donschindler<br /> - twitter.com/donschindler<br /> - agency.nd.edu<br />
  34. 34. Join Us on Linkedin<br />Notre Dame Campus Communicators<br />

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