10 Things Google Hates About You

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The document outlines 10 things that Google hates about websites according to Jon Payne of Digital Gaggle. The 10 things are: 1) Content that does not reflect the language and questions of potential customers, 2) Duplicate content, 3) Images and videos of inappropriate sizes or hosting, 4) Problems with mobile user experience, 5) Ridiculous URLs, missing page titles or tags, 6) Bulky code, 7) Slow load times, 8) Lack of trustworthy links from other sites, 9) Poor security on forms and checkouts, and 10) Lack of structured data about products, people and places using Schema.

Marketing

© Noisy Little Monkey | 2017
10 Things Google Hates About You
Jon Payne
Digital Gaggle
For Your Eyes SEOnly

Natasha
Creative Director
Nicola
Managing Director
Jon
Technical Director
Mr Dog
VP Farts EMEA
Lucy
Account Manager
Clare
Operations Manager
Claire
Events Manager
Ste
SEO Manager
Gertie
Digital Marketing Exec
James
Digital Marketing Exec
Zoe
Junior Marketing Exec
Natalie
Digital Marketing Exec
Josh
Inbound Manager
Joanne
Junior Marketing Exec

BIZ ‘2’BIZ
INBOUND MARKETING
ECOMMERCE PROFESSIONAL SERVICES
@MrJonPayne

noun
information made available by
website or other electronic
medium.
CONTENT

1. Produce content that reflects the language, tone of your potential customers. Answer their questions.
2. Identify duplicate content and have your web dev 301 redirect it to the canonical source.
3. Make images appropriate size and use better video hosting platforms
Content| Fix 10 Things Google Hates About You
@MrJonPayne

By Benh LIEU SONG – Wikimedia Commons
@MrJonPayne

Code| Fix 10Things Google Hates AboutYou
4. Find problems with your mobile UX, get your web dev to fix them
5. Identify ridiculous URLS, duplicated or missing page titles, H tags, image alt text, meta descriptions.
6. Bulky code
@MrJonPayne

noun (informal)
the whole number or
quantity of people or
things in question.
CABOODLE
@MrJonPayne

Caboodle| Fix 10Things Google Hates AboutYou
7. Find out yourTimeTo First Byte, optimise hosting to go on “B” of “Bang”
8. Find out who links to your website (& competitors) and develop a strategy to acquire more trustworthy links
9. Check your site’s security, particularly around lead gen / sign up forms and check-outs
10.Use Schema to structure unstructured data, for products, people and places
@MrJonPayne

@MrJonPayne
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10 Things Google Hates About You

2. @MrJonPayne @MrJonPayne

3. Natasha Creative Director Nicola Managing Director Jon Technical Director Mr Dog VP Farts EMEA Lucy Account Manager Clare Operations Manager Claire Events Manager Ste SEO Manager Gertie Digital Marketing Exec James Digital Marketing Exec Zoe Junior Marketing Exec Natalie Digital Marketing Exec Josh Inbound Manager Joanne Junior Marketing Exec

4. BIZ ‘2’BIZ INBOUND MARKETING ECOMMERCE PROFESSIONAL SERVICES @MrJonPayne

5. Today 10Things Google Hates AboutYou

6. @MrJonPayne

7. @MrJonPayne 10,000+ SIGNALS

8. noun information made available by website or other electronic medium. CONTENT

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