10 Things Google Hates About You - Bristol Bloggers & Influencers Remix

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Jon Payne

The #SEO talk I gave for Bristol Bloggers & Influencers at The Square Club, Bristol

Marketing

© Noisy Little Monkey | 2017
10 Things Google Hates About You
Jon Payne
Digital Gaggle
For Your Eyes SEOnly

noun
information made available
by a website or other
electronic medium.
CONTENT

1. Produce content that reflects the language, tone of your potential customers. Answer their questions.
2. Identify duplicate content and have your web dev 301 redirect it to the canonical source.
3. Make images appropriate size and use better video hosting platforms
Content| Fix 10 Things Google Hates About You
@MrJonPayne

Content| Fix 10 Things Google Hates About You
@MrJonPayne

By Benh LIEU SONG – Wikimedia Commons
@MrJonPayne

Code| Fix 10 Things Google Hates About You
4. Find problems with your mobile UX, get your web dev to fix them
5. Identify ridiculous URLS, duplicated or missing page titles, H tags, image alt text, meta descriptions.
6. Bulky code
@MrJonPayne

noun (informal)
the whole number or
quantity of people or
things in question.
CABOODLE
@MrJonPayne

Caboodle| Fix 10 Things Google Hates About You
7. Find out your Time To First Byte, optimise hosting to go on “B” of “Bang”
8. Find out who links to your website (& competitors) and develop a strategy to acquire more trustworthy links
9. Check your site’s security, particularly around lead gen / sign up forms and check-outs
10.Use Schema to structure unstructured data, for products, people and places
@MrJonPayne

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10 Things Google Hates About You - Bristol Bloggers & Influencers Remix

2. Today 10 Things Google Hates About You

3. @MrJonPayne 10,000+ SIGNALS

4. noun information made available by a website or other electronic medium. CONTENT

10. @MrJonPayne

11. 1. Produce content that reflects the language, tone of your potential customers. Answer their questions. 2. Identify duplicate content and have your web dev 301 redirect it to the canonical source. 3. Make images appropriate size and use better video hosting platforms Content| Fix 10 Things Google Hates About You @MrJonPayne

12. @MrJonPayne

13. Content| Fix 10 Things Google Hates About You @MrJonPayne

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31. Code| Fix 10 Things Google Hates About You 4. Find problems with your mobile UX, get your web dev to fix them 5. Identify ridiculous URLS, duplicated or missing page titles, H tags, image alt text, meta descriptions. 6. Bulky code @MrJonPayne

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46. Caboodle| Fix 10 Things Google Hates About You 7. Find out your Time To First Byte, optimise hosting to go on “B” of “Bang” 8. Find out who links to your website (& competitors) and develop a strategy to acquire more trustworthy links 9. Check your site’s security, particularly around lead gen / sign up forms and check-outs 10.Use Schema to structure unstructured data, for products, people and places @MrJonPayne

47.

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51. @NoisyMonkey @MrJonPayne Questions?