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30 days of social media marketing - The Digital Imaging Show Birmingham 2014

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30 days of social media marketing - The Digital Imaging Show Birmingham 2014

  1. 1. How to Make Friends & Influence People & Influence People {30 days of Social media marketing} @memorygate #DIGSHOW2014
  2. 2. The bit about me I Shoot Babies [mostly] Keen Blogger Studio in South Wimbledon in a Soft-Play Centre @memorygate #DIGSHOW2014
  3. 3. What has been going on? Google+ is dying or rather Google is slowly killing it. You no longer get a Google+ account when you sign up for GMail G+ Photos and hangout separated Authorship markup is no longer supported in web search @memorygate #DIGSHOW2014
  4. 4. Facebook You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. @memorygate #DIGSHOW2014
  5. 5. Facebook To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike. @memorygate #DIGSHOW2014
  6. 6. Noone see my stuff Facebook tells us that the average user would see 1,500 stories in a given day. Facebook’s algorithms bring that number down to a more manageable 300. 50% of Page have been acquired via a like gate @memorygate #DIGSHOW2014
  7. 7. Facebook the average page only reaches 7% of its fans daily Facebook has claimed that Facebook pages reach 16-17% of their fans on average More about that later...... @memorygate #DIGSHOW2014
  8. 8. What are we trying to achieve? More £££ This can be achieved in a few ways Better paying clients Returning clients - a returning client is much cheaper than a new one @memorygate #DIGSHOW2014
  9. 9. What are we trying to achieve? Some people of course are after Fame ....or is it Authority? Authority is far more valuable than popularity @memorygate #DIGSHOW2014
  10. 10. Authority Authority ranks you higher in Google Authority gets better clients Authority lets you put your prices up Authority allows you to work less but requires more work to achieve. Authority gets you free shit Authority requires hard work and needs to be earned. There are no shortcuts. @memorygate #DIGSHOW2014
  11. 11. How do I get more……likes What is the value of a like anyway? It's an indicator. If you cheat people into a like then it's Authority is far more valuable than popularity @memorygate #DIGSHOW2014
  12. 12. How to get more real likes The easiest and quickest way is to be an awesome photographer "Your story feeds your community" Zack Arias "Be truthful and tell your story" @memorygate #DIGSHOW2014
  13. 13. My Story (The last 30 days) (The last 30 days) @memorygate #DIGSHOW2014
  14. 14. Day 1 - Goals Increase our exposure to followers / fans Increase average amount of weekly bookings Learn, share and experience more. @memorygate #DIGSHOW2014
  15. 15. Day 1 - Target audience Increase our exposure - Parents, engaged couples, industry specific businesses, photographers Increase booking - Parents, engaged couples Learn, share - Photographers, marketers, industry specific businesses @memorygate #DIGSHOW2014
  16. 16. Day 1 - What problems am trying to solve? Parents - educate and amuse industry specific businesses - Amuse, promote and educate Photographers - educate and amuse Marketers - educate and promote Engaged Couples - educate and amuse @memorygate #DIGSHOW2014
  17. 17. Day 1 - Voice - who am I? Baby photographer 1st time dad Marketer Business owner Wedding photographer @memorygate #DIGSHOW2014
  18. 18. Day 1 - what is my story? Being a new dad Being a baby photographer Being a photography business owner @memorygate #DIGSHOW2014
  19. 19. Day 1 - Interests Parenting Babies Photography Business Social Media Marketing Weddings @memorygate #DIGSHOW2014
  20. 20. Day 1 - Tone http://www.wordle.net @memorygate #DIGSHOW2014
  21. 21. Day 1 - Social networks Parents - Facebook, Twitter, Instagram, Pinterest Engaged couples - Facebook, Twitter, Instagram, Pinterest Photographers - Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn industry specific businesses - Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn Marketers - Facebook, Twitter, Google+, Pinterest, LinkedIn @memorygate #DIGSHOW2014
  22. 22. Day 1 Where I began 5th Oct 7am Where I began 5th Oct 7am Facebook - 697 Page Fans Twitter - 3248 followers Instagram - 351 followers Google+ - 583 followers Pinterest - 338 LinkedIn 323 @memorygate #DIGSHOW2014
  23. 23. Day 2 - The morning feed Facebook - check updates - respond Twitter - check updates - Follow interesting / relevant new followers - follow a couple of related followers and send a couple of RTs if interesting Instagram check updates - check feed- like interesting photos. Follow interesting / relevant new followers and people that like my photos Pinterest - check updates - follow interest boards from new followers. Check feed, Pin interesting pictures Google+ - check updates - check feed - like share and comment interesting content - comment and share Daily page update - find new followers - follow 4 or 5 active users @memorygate #DIGSHOW2014
  24. 24. Day 2 Did the same at 1pm Posted pictures at FB and Instagram Repeated in the evening Shared Instagram Image later in the day - at least 1 new Instagram follower came from Facebook @memorygate #DIGSHOW2014
  25. 25. Day 3 Did the morning feed check-ins and shares Tagged and followed new person mentioned in one of the articles I shared @memorygate #DIGSHOW2014
  26. 26. Day 3 Instagram Idea Picked out 7 newborn pictures I took of my daughter Schedule Instagram posts using Latergram http://top-hashtags.com/ #newborn #newbornweek #baby #newbornbaby #cute #photooftheday #beautiful #picoftheday #family #cutestbaby #oneweekold #sleepy @memorygate #DIGSHOW2014
  27. 27. Day 4 Did the morning feed check-ins and shares Posted first Instagram photo via my iPad Shared a couple of pictures on our Facebook Page in the day Set-up Buffer for FB Page posting 7:30pm @memorygate #DIGSHOW2014
  28. 28. Day 4 Buffered the last couple of days of Instagram pictures to post on FB and twitter @memorygate #DIGSHOW2014
  29. 29. Day 4 - Finding content Started to use http://feedly.com/ Before I used the OLD Reader and FeeddlerPro - but this is better - imported opal file from The Old Reader Feed categories - Marketing - photography - Mummy blogs - wedding photographers - portrait photographers - wedding blogs @memorygate #DIGSHOW2014
  30. 30. Day 5 Did the morning feed check-ins and shares Posted first Instagram photo via my iPad Scheduled preview image posted on Facebook in the morning @memorygate #DIGSHOW2014
  31. 31. Day 5 - Scheduling table @memorygate #DIGSHOW2014
  32. 32. Day 5 - The HootSuite Scheduling table Each blog post is tweeted once a day for 7 days The URL is the same but the text and time of day are always different @memorygate #DIGSHOW2014
  33. 33. Day 6 Morning Feed check-insInstagram postThe limits of free Buffer - 10 links in the Buffer at a timeUsing HootSuite for sharing additional links from FeedlyIn HootSuite - Auto schedule settings - limit sends to twice a day between 7am and 9pm - HootSuite picks the best times.On the iPad - Instal the Hootlet app to Safari In Feedly - No integration like BufferOpen interesting links in Safari and click the Hootlet tab - set to auto schedule In Feedly - No integration like BufferOpen interesting links in Safari and click the Hootlet tab - set to auto schedule @memorygate #DIGSHOW2014
  34. 34. Day 6 Marketing day! Create and schedule blog posts for the week - these will be shared next weekCreated email campaign based on an email offer from a supplier Create and schedule blog posts for the week - these will be shared next weekCreated email campaign based on an email offer from a supplier @memorygate #DIGSHOW2014
  35. 35. Day 6 Marketing day! Create and send out a direct mail campaignSent 500+ letters Create a Facebook offer the same as the direct mail campaign Create and send out a direct mail campaignSent 500+ letters Create a Facebook offer the same as the direct mail campaign @memorygate #DIGSHOW2014
  36. 36. Day 7 • Morning check-insPosted daily Instagram photoOn Pinterest - Created a board Cameron Lee - searched for an pinned a load of imagesFollowed people who have also pinned his imagesLooked at the Most Popular feed, liked, commented and pinned 3 or 4 imagesOn Instagram - Searched for local hashtags for example #WimbledonVillage followed those people.....some of them at least!On Twitter - took a selfie and posted it......just to break up my feed ;)Created a YouTube playlist and wrote a first draft blog article - this will either be posted at Eddie Catz or London Mums blog next week. Morning check-insPosted daily Instagram photoOn Pinterest - Created a board Cameron Lee - searched for an pinned a load of imagesFollowed people who have also pinned his imagesLooked at the Most Popular feed, liked, commented and pinned 3 or 4 imagesOn Instagram - Searched for local hashtags for example #WimbledonVillage followed those people.....some of them at least!On Twitter - took a selfie and posted it......just to break up my feed ;)Created a YouTube playlist and wrote a first draft blog article - this will either be posted at Eddie Catz or London Mums blog next week. @memorygate #DIGSHOW2014
  37. 37. Day 8 • Morning check-insPosted Instagram imageAuto post from 72 hour deal posted to FacebookCreated a Twitter list - Social Media Experts - for those that weren't already I added their blog feeds into FeedlySearched for "mum blog" on TwitterSubscribed to Mummy Bloggers / Mumsnet bloggers Twitter lists Morning check-insPosted Instagram imageAuto post from 72 hour deal posted to FacebookCreated a Twitter list - Social Media Experts - for those that weren't already I added their blog feeds into FeedlySearched for "mum blog" on TwitterSubscribed to Mummy Bloggers / Mumsnet bloggers Twitter lists @memorygate #DIGSHOW2014
  38. 38. Day 9 • Daily check-insFollowed interests on Pinterest - parenting - pregancy Joined local Google+ communities and followed a few active members Daily check-insFollowed interests on Pinterest - parenting - pregancy Joined local Google+ communities and followed a few active members @memorygate #DIGSHOW2014
  39. 39. Day 9 Social Bro @memorygate #DIGSHOW2014
  40. 40. Day 9 Social Bro People to follow based on the search term “newborn” @memorygate #DIGSHOW2014
  41. 41. Day 9 Social Bro People to follow based on the search term “newborn” @memorygate #DIGSHOW2014
  42. 42. Day 9 last Facebook paid Campaign results • Spent £20 over 2 daysTotal reach 968Offers Claimed 33 Spent £20 over 2 daysTotal reach 968Offers Claimed 33 @memorygate #DIGSHOW2014
  43. 43. Day 10 Semi rest day Semi rest day • Still tweeting and sharing lots via HootSuite Daily check-insGoogle+ - followed a few people invited to the next event on my calendar - this event Still tweeting and sharing lots via HootSuite Daily check-insGoogle+ - followed a few people invited to the next event on my calendar - this event @memorygate #DIGSHOW2014
  44. 44. Day 11 Prep day Prep day • Sunday - check-ins later in the day - from the studio rather than iPad Instagram sharing - new plan for the week - 7am and 7pm share schedule edited 14 images ready to postUpdated hashtags • #newborn #baby #newbornbaby #cute #photooftheday #beautiful #picoftheday #family #macro #macrophotography #newborn #baby #newbornbaby #cute #photooftheday #beautiful #picoftheday #family #macro #macrophotography @memorygate #DIGSHOW2014
  45. 45. Day 11 - Prep day @memorygate #DIGSHOW2014
  46. 46. Day 11 - Prep day Created a little montage and scheduled to post tomorrow morning Create a blog post for these images @memorygate #DIGSHOW2014
  47. 47. Day 11 - Prep day Created an Elodiedh Gallery on my personal Google+ page posted Instagram images from the previous week plus one in blog posts @memorygate #DIGSHOW2014
  48. 48. Day 12 Created my tweet and FB schedule for the week in HootSuiteAdded in my blog feeds to different social networks Created my tweet and FB schedule for the week in HootSuiteAdded in my blog feeds to different social @memorygate #DIGSHOW2014
  49. 49. Day 12 • Updated Buffer Google+ posts to twice a day 11am and 9pm - Pinned the last week's images from my blog postsScheduled tweets for this event with discount code and hashtag - also mentioned all the speakers on twitterFilled Buffer with posts from Feedly Updated Buffer Google+ posts to twice a day 11am and 9pm - Pinned the last week's images from my blog postsScheduled tweets for this event with discount code and hashtag - also mentioned all the speakers on twitterFilled Buffer with posts from Feedly @memorygate #DIGSHOW2014
  50. 50. Day 13 • Usual check-ins 2 images posted to InstagramHootSuite Click Summery came through Usual check-ins 2 images posted to InstagramHootSuite Click Summery came through @memorygate #DIGSHOW2014
  51. 51. Day 14 • Check-ins and followsConnected with Business Director from a corporate job I did the day before.Spent a few minutes on LinkedIn - shared a post one our our recent clients has shared. Facebook Page Updates - Reach 600.8% riseInsterestingly this was the same reach (5k) as two other pages I am an admin of (I don't mange these pages)One page has double the fans the other has 4.5 times as many.93.6% increase in engagement rate Check-ins and followsConnected with Business Director from a corporate job I did the day before.Spent a few minutes on LinkedIn - shared a post one our our recent clients has shared. Facebook Page Updates - Reach 600.8% riseInsterestingly this was the same reach (5k) as two other pages I am an admin of (I don't mange these pages)One page has double the fans the other has 4.5 times as many.93.6% increase in engagement rate @memorygate #DIGSHOW2014
  52. 52. Day 15 • Morning check-insInstagram images sharedGoogle+ followed about 20 active group members of a UK parenting group #throwbackThursdayAutomatic Facebook post from SumAll - they send a nice little email with a preview tonight before so you can go into your Activity Log and edit or remove the post. Morning check-insInstagram images sharedGoogle+ followed about 20 active group members of a UK parenting group #throwbackThursdayAutomatic Facebook post from SumAll - they send a nice little email with a preview tonight before so you can go into your Activity Log and edit or remove the post. @memorygate #DIGSHOW2014
  53. 53. Day 16 @memorygate #DIGSHOW2014
  54. 54. Day 17 - Pinterest @memorygate #DIGSHOW2014
  55. 55. Day 17 - Pinterest @memorygate #DIGSHOW2014
  56. 56. Day 17 - Pinterest How to pin from FacebookCl ick image and Copy the URL @memorygate #DIGSHOW2014
  57. 57. Day 18 Day Off @memorygate #DIGSHOW2014
  58. 58. Day 18 Day Off @memorygate #DIGSHOW2014
  59. 59. Day 19 Blog post day Lion King Parody at Memory GateBreast-feeding Rant at London Mums blogBaby music post at Eddie Catz blogMaternity image showcase at The Baby photographers Maternity Day! Pinned lots of our images from our maternity gallery Maternity session blog post Lion King Parody at Memory GateBreast-feeding Rant at London Mums blogBaby music post at Eddie Catz blogMaternity image showcase at The Baby photographers Maternity Day! Pinned lots of our images from our maternity gallery Maternity session blog post @memorygate #DIGSHOW2014
  60. 60. Day 19 Blog post day Behind the scenes image on Facebook Behind the scenes image on Facebook @memorygate #DIGSHOW2014
  61. 61. Day 20 More tweeting to delegates but also suppliers @memorygate #DIGSHOW2014
  62. 62. Day 20 @memorygate #DIGSHOW2014
  63. 63. Day 21 Pinterest optimisation - renamed all boards to make more descriptive - added better descriptions Created a private Twitter list - linked to data capturePublishing controversial content - breastfeeding article - good response on Twitter and Facebook so far..Not attacking my audience is important Pinterest optimisation - renamed all boards to make more descriptive - added better descriptions Created a private Twitter list - linked to data capturePublishing controversial content - breastfeeding article - good response on Twitter and Facebook so far..Not attacking my audience is important @memorygate #DIGSHOW2014
  64. 64. Day 22 • BuzzSumo - find and share popular contentFind influencers and get alerts BuzzSumo - find and share popular contentFind influencers and get alerts @memorygate #DIGSHOW2014
  65. 65. Day 22 @memorygate #DIGSHOW2014
  66. 66. Day 22 Popular post on Facebook this week @memorygate #DIGSHOW2014
  67. 67. Day 22 3rd most popular post at London Mums after @memorygate #DIGSHOW2014
  68. 68. Day 22 and..... top search term last Friday was "how do you look after a mixed race childs afro hair" @memorygate #DIGSHOW2014
  69. 69. Day 22 but it did beat @memorygate #DIGSHOW2014
  70. 70. Day 22 and @memorygate #DIGSHOW2014
  71. 71. Day 23 The Orb competition - Facebook tab created using ShortStack @memorygate #DIGSHOW2014
  72. 72. Day 23 Facebook banner updated with CTA @memorygate #DIGSHOW2014
  73. 73. Day 24 JustUnfollow - clean up my Twitter following - remove a number of inactive accounts - no activity in 6 months @memorygate #DIGSHOW2014
  74. 74. Day 25 @memorygate #DIGSHOW2014
  75. 75. Day 26 Created new FB banner using Pic Monkey @memorygate #DIGSHOW2014
  76. 76. Day 26 @memorygate #DIGSHOW2014
  77. 77. Day 26 More hashtag research @memorygate #DIGSHOW2014
  78. 78. Day 26 @memorygate #DIGSHOW2014
  79. 79. Day 26 @memorygate #DIGSHOW2014
  80. 80. Day 26 Added in more images relating to tomorrow’s blog post @memorygate #DIGSHOW2014
  81. 81. Day 27 Followerwonk @memorygate #DIGSHOW2014
  82. 82. Day 27 Followerwonk Created a list on Twitter for London Mummy Bloggers @memorygate #DIGSHOW2014
  83. 83. Day 27 Klout @memorygate #DIGSHOW2014
  84. 84. Day 27 Klout Daily follow suggestionsDaily post suggestions @memorygate #DIGSHOW2014
  85. 85. Day 27 Facebook Reach 24th - 30th - 23 posts - lots of linksTotal Reach 2477Average Reach per post 107.7 - 15%Daily Fans reach 50%Best LINK - 584 - Is breastfeeding really best for your baby? @londonmums 83.42% reachWorst LINK - 22 - Photography for parents in London @londonmums 3.1% reach @memorygate #DIGSHOW2014
  86. 86. Day 27 Facebook Reach 17th - 23rd 22 postsTotal Reach 2374Average Reach per post 107 - 15%Daily Fans reach 48%Best - Photo - 329 LEGO fire walk anyone? Worst LINK - 22 -"Ben’s Amazing Fondant au Chocolat Recipe from Franglaise Cooking" http://buff.ly/XqTpS0 good read @memorygate #DIGSHOW2014
  87. 87. Day 27 Facebook Reach 10th - 16th 12 posts - only 3 linksTotal Reach 70258 Ave reach per post 8%!Daily Fans reach 14% 10th - 16th 12 posts - only 3 linksTotal Reach 70258 Ave reach per post 8%!Daily Fans reach 14% @memorygate #DIGSHOW2014
  88. 88. Day 27 Facebook Reach 3rd - 9th 14 posts - 1 offer 1 link 12 photos Total Reach 2820Average Reach per post 201 - 29% Daily Fans reach 58%Best - Photo - 329 LEGO fire walk anyone? Best performer?Link - 705 - 100% reach Let the #royalbaby fever begin ..... Again http://m.bbc.co.uk/news/uk-29108010 @memorygate #DIGSHOW2014
  89. 89. Day 27 Facebook Reach Over 4 weeks Total Reach 8373Average Reach per post 398.7Up to 57% of my fans have seen my postsSingle post reach average from 71 posts - 118 - 17% In 4 weeks between 17% and 57% of my fans have seen my posts @memorygate #DIGSHOW2014
  90. 90. Day 28 Yesterday’s networking got a FB share @memorygate #DIGSHOW2014
  91. 91. Day 28 HootSuite Report @memorygate #DIGSHOW2014
  92. 92. Day 28 HootSuite Report @memorygate #DIGSHOW2014
  93. 93. Day 28 HootSuite Report @memorygate #DIGSHOW2014
  94. 94. Day 28 HootSuite Report @memorygate #DIGSHOW2014
  95. 95. Day 28 Top 10 Facebook Posts Top 10 Facebook Posts @memorygate #DIGSHOW2014
  96. 96. Day 28 Top 10 Facebook Posts Top 10 Facebook Posts @memorygate #DIGSHOW2014
  97. 97. Day 28 Top 10 Facebook Posts Top 10 Facebook Posts @memorygate #DIGSHOW2014
  98. 98. Day 28 Top 10 Facebook Posts Top 10 Facebook Posts @memorygate #DIGSHOW2014
  99. 99. Day 28 Top 10 Facebook Posts Top 10 Facebook Posts @memorygate #DIGSHOW2014
  100. 100. Day 29 MailChimp reports @memorygate #DIGSHOW2014
  101. 101. Day 29 MailChimp reports @memorygate #DIGSHOW2014
  102. 102. Day 29 Pinterest reports @memorygate #DIGSHOW2014
  103. 103. Day 29 Pinterest reports @memorygate #DIGSHOW2014
  104. 104. Day 29 Pinterest reports @memorygate #DIGSHOW2014
  105. 105. Day 29 Pinterest reports @memorygate #DIGSHOW2014
  106. 106. Day 29 Pinterest reports @memorygate #DIGSHOW2014
  107. 107. Day 29 Pinterest reports @memorygate #DIGSHOW2014
  108. 108. Day 30 Facebook - 701 - 0.6% Twitter - 3332 - 2.6% Instagram - 365 - 4%Google+ - 592 - 1.5%Pinterest - 352 - 4.1% LinkedIn - 345 - 6.8% Facebook - 697Twitter - 3248Instagram - 351Google+ - 583 Pinterest - 338LinkedIn 323 @memorygate #DIGSHOW2014
  109. 109. Going forward Create a plan @memorygate #DIGSHOW2014

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