My talk for #SMWBristol 2018

1. Humanising Your Social Media Marketing
In An Automated World
#SMWBristol @NoisyMonkey

3. #SMWBristol @NoisyMonkey
There’s probably WiFi
Ask someone who’s already looking at their phone

4. Generating Leads and New Business
BOOK TICKETS NOW – SELLING FAST
Thu 12 April 2018
11.45am - 5pm
M Shed

5. Transforming Your Sales Strategy To Convert More Leads
13th March

7. THANK YOU TO
Partners
Industry Sponsors
Agency Sponsors
City Sponsors Organised by

9. Humanising Your Social Media Marketing
In An Automated World
1. Where social media fits in the Inbound Marketing ecosystem
2. How to humanise your brand on social media
3. Your social media tool kit
4. Takeaways
5. Questions

10. DIGITAL MARKETING ECOSYSTEM
1

12. HUMANISING YOUR BRAND
2

13. Supportive & Sharing
• Text here in Raleway
• Blue Bullets
Like & Share Their (Good) Stuff

17. Remember Your Birthday
• Text here in Raleway
• Blue Bullets
Remember Their Special Dates

21. Funny
Laugh With Them

24. Keep An Ear Out

25. Offer Timely Help

28. Be Involved In Conversations

31. Remember Nobody’s Perfect

32. Don’t Bullshit

33. Avoid Politics

36. Be Gracious

39. Avoid Fights

41. Be A Tiny Hero

48. Coach Them

50. Give Them Space

51. Be Authentic

54. no yr memes

57. TOOL KIT
3

58. Marketing Manager MarkPERSONA NAME: SECTION 1: WHO?
IDENTIFIERS
Demeanour? Communication Preference?
Marketing Manager Mary
●Mary is Marketing Manager for a Solicitor’s firm and in her mid-late 30s.
●She has one child who is at primary school and another youngster - she has
just come back from maternity leave in the last 2 years.
●She’s been in this same company for 10 years and used to be the
Administrator.
●Responsible for online and offline marketing - although doesn’t know very
much about the digital stuff. She manages an external design agency which
does her printed literature too. She also liaises with an SEO and PR company.
She’s juggling lots of things!
●Mary lives just outside of Bristol in a nice, family friendly neighbourhood with
her husband, children and cat.
●Mary is a little bit more extrovert than her administrator but only because she’s been with
the company for so long.
●She likes email because she can keep track of all the conversations which have been
happening about various different projects. However, she’ll always pick up the phone when
it’s an urgent matter.
●She uses social in the same way as her assistant. She’s ultimately responsible for company
growth on social media but has delegated the output to her assistant. She’s looking on
social at competitors and what they’re doing strategically, especially on Twitter.
●She’ll hear of NLM through events and searching online but will often only seriously
consider us when referred to us by another agency she is working with.

59. Marketing Manager MarkPERSONA NAME: SECTION 1: WHO?
IDENTIFIERS
Demeanour? Communication Preference?
Agency Alex
●Alex is 32, has had a job in sales his whole life and has just climbed up into
the Biz Dev role within an agency in the last couple of years.
●He started out in telesales - Alex didn’t go to university. Over the years he’s
climbed up the ladder - enjoying all the commission which comes with it!
●He’s a bit egotistical because he started from the ground up and kind of
comes across like he knows everything (he knows a lot, just not everything).
●Alex is single. To be honest, he’s hard to live with; either divorced or was
kicked out by his partner.
●He lives just outside of the city in a house which needs some work done to it.
He does that ‘cause it’s cheaper than living in the city.
●Alex is outgoing and a little bit overbearing.
●He’s in Biz Dev so obviously LOVES the telephone. He also enjoys a
meeting but will settle for an email if he can’t get hold of you.
●He’s so busy and has so many leads to chase up that everything is a bit
last minute.

60. Download Free Guide

61. Who’s Already “In”?

62. Listening

63. Scheduling

64. Thirds
• https://www.noisylittlemonkey.com/blog/social-media-the-rule-of-thirds

65. TAKE AWAYS
4

66. Takeaways
• Social Media Marketing is typically “Attract” phase and only a
small piece of that
• Your audience’s BFF is on their favourite social channel. You’re
competing with that so be BBF.
• Tools help efficiency but are no substitute for creativity and
graft

67. ITS

68. @MrJonPayne @NoisyMonkey