11. Itâs So
Spreadable
Your audience is already segmented into groups whoâll spread different elements of your message
12. For Market
Intelligence
Learn what people are saying about your brand, your competitors
Respond accordingly
13. Authority
g
Seed content that gets shared by, mentioned by and links from real people will get you rank on Google
14. More Web Traffic, More Leads, Less Money
Seriously. Investment in intelligent use of social media gives you long term return in terms of
visitors to your siteg long term Google ranking
and
26. Where? On your site!
⢠Social media works best when there
is some meat on the bone
⢠WordPress is the best
⢠Your web designer will love it
⢠It needs to be:
â On www.<yoursite>/blog
â Updated regularly
â Give useful information
â Contain unique insights / perspective / news
â Running the Yoast SEO plug in
http://wordpress.org/
http://yoast.com/wordpress/seo/
27. You may not use another platform
People recognise WordPress and use it easily. Google loves it
28. You may not stick with what you have
Unless it is WordPress
42. Where? On Facebook
⢠Soft messages
â Or at least consider the audience
⢠Sharing blog posts
â Great to get them ranked on Google
⢠Encourage customer testimonials
⢠Share pictures and videos
⢠Consider Advertising
Talk to me later if you want some advice about advertising
43. g
There are profiles for people and pages for organisations , this is my PUBLIC profile
44. Facebook
g
This is my news feed from here I can access most stuff
46. Create your organisationâs page
⢠Go to any company page on Facebook
⢠Click âCreate a Pageâ
g
Youâll need a personal Facebook account
47. Create a page
Donât get clever.
If youâre a local business, choose thatâŚ
g
You can change it later, but it will affect how this page ranks in Google
48. Finesse it
I like
this
Get 25+ fans and choose a username / vanity URL at
g
http://www.facebook.com/username makes it easier to share your page
49. I like
this
Donât forget to g to your website!
link
50. What is interesting to your target market?
g
Like relevant organisations and causes, share INTERESTING stuff,
52. See what works
g
Go into insights to see what gets shared / increases likes
53. Insights
If you lose / gain a few likes in a month, no problem.
g
Itâs the overall trend that is important.
54. Donât expect too much
In any given week,
less than 0.5% of
Facebook fans engage
with the brand they
are fans of.
Marketing Science
g
It takes time to find your feet
55. Donât expect too much
In any given week, less than 0.5% of 74% of our clientâs Facebook
Facebook fans engage with the brand fans engaged with them in
they are fans of. Marketing Science November 2012
g
But donât settle for what everybody else gets
56. Donât
You want people who want to engage. Not this crap.
g
I will come to your house and slap you.
58. Where? On Twitter
⢠Quick! Max 140 Characters
â Actually, only 100 â leave room for comments & RTs
⢠Sharing blog posts
⢠Outreach to influencers
⢠Use #s sparingly
⢠Quality, quality, quality
⢠Relevance
For more tips check us out http://twitter.com/NoisyMonkey
60. First name,
Last name
Bio
Good ratio of
followers to
following
Location Web link
g
This is a company profile
61. Tweetiquette
It doesnât have to be a âreplyâ it can
be just a way to get attentionâŚ
@<name> at the beginning = a reply
This will show up on both your twitter profiles
And in the tweetfeeds of people who follow
BOTH of you
Itâs kind of direct, so expect the recipient to see it
140 Characters in the tweet+20 (max) in your twitter name = 160 characters
g
160 characters = maximum size of SMS message (a text message)
62. Tweetiquette
RT@<name> at the beginning = a ReTweet
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
The person you RTâd can also see you did this
g
ReTweeting is a great way to share useful info while giving attribution to the creator
63. Tweetiquette
Though mostly today people just click the
Retweet icon which is quicker and more
economical and saves characters.
g
MT = Modified Tweet, to RT but edit slightly⌠you can also do this with quotation marks
64. Tweetiquette
Some words @<name> = mention
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
Itâs not very direct though, so donât expect a reply
g
A mention is less in your face than a reply â often a good way to get an RT off an influencer
65. Tweetiquette
DM @<twittername> is a direct message
These are âprivateâ but are easy to accidentally
share
If you want privacy, use an email
g
You can only DM someone who follows you
66. Tweetiquette
Links show up in long form
Or shortened automatically, to save characters
A link in the middle of a tweet, g
with no @s or #s attracts most clicks
67. Tweetiquette
#s or Hashtags denote âkeywordsâ or âtopicsâ that
people may follow using an automated search
Or for âhilariousâ comedy effect
g
#EpicFail
68. Twitter Results
ReTweets and engagement with real people are
what count
Donât measure âKloutâ itâs flaky
Check out Followerwonk for insights
Doing it properly can take time
g
http://www.google.com/analytics - itâs free
77. Sign up, create a page
g
You will need a personal profile to do this
78. Follow the instructions
⢠Get your web designer to add the +1 button to
your site
⢠Follow brands that are using G+ well
â Burberry
â Red Bull
â The Muppets
⢠Come hangout with Noisy Little Monkey
â Weâll experiment together
g
We love hangouts
84. Who are the passionate ones?
These will share your content and brand messages. They have influence overâŚ
85. The silent stalker. These will visit your site, convert to leads, but rarely share and are sometimes
members of the press
86. Which will give you easy, free PR
Not always quite as good as the real thing, but youâll sound maven when you talk to your PR nebbish
87. Style Guide Kick Off
⢠What do we want from social media?
⢠Who are your audience?
⢠What do my audience want?
⢠Who do they trust?
â How can we get them to share our content?
⢠What does that mean for my writing style?
â (edgy, chatty, professional, informal?)
⢠From a brand perspective how do we work it?
⢠Who is empowered to do this?
⢠How do we deal with negative comments?
Get the brand guardians, free thinkers and social junkies in on the chat
Take AT LEAST half a day to discuss it
100. We can push
⢠bad press
⢠negative feedback
⢠nuisance listings
down because we
OWN this page
Search for your brand (use an incognito / private browsing window)
101. A velocity of
sharing + branded
search volume
demonstrates to
Google which
sites should be
included in the
Search Suggestions
This becomes self fulfilling â because people click suggest
103. Typically SEO = N
Great content is what gets you great rankings
g
If youâre paying someone for âSEOâ â run an audit. Most of us them are crooks.
107. Measuring Return On Investment
⢠Itâs really difficult but vital
⢠Start with the end in mind
â What are your marketing / PR goals?
⢠Get the right data
⢠Act on it
Plan, do, review, improve
109. Accurate Data Required
With Professor Traffic from Noisy Little Monkey
all you work shows up in Google Analytics, no mess, no fuss.
110.
111. Takeaways
⢠Does your marketing team KNOW your audience?
â Your nerds might not be your target market for sales
â Try producing content for âpersonasâ in your audience
⢠Does your style guide fit that audience?
⢠Is your team is empowered to:
â Deal with difficult questions?
â Deliver amazing customer service?
⢠Are you measuring the goals that demonstrate ROI?
â Clue: this is not numbers of followers / likes
⢠Are you refining and innovating?
NoisyLittleMonkey.com/Feedback
Ask me questions here - @MrJonPayne