Reinvigorating Stagnant Innovation Through Your Developer Network

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Jonathan LeBlanc

Innovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant? The hardest part in changing external opinions is in giving up control over your development path, allowing your community to guide your future. It all starts with asking them, “What do you want us to do?”. This session will explore how to build a developer network community to reinvigorate your company innovation, taken from building two highly successful company developer networks. We’ll look at how to track success metrics, begin engagement, and change towards an innovative development model.

Technology Spiritual

Reinvigorating Stagnant Innovation
Through Your Developer Network
Jonathan LeBlanc
Head of Developer Evangelism (North America)
PayPal | Developer
Twitter: @jcleblanc

My Track Record: 1-1-1

A Thousand Tiny Cuts

The Small Budget Conundrum

Developers != Proft

Long Tail Developers

No Exec Buy In

Building Innovation

1 Event Manager
1 Marketing Manager
2 Evangelists

Making the Old New Again

Startups as an Innovation Source

Contacts and Categories
Categories to Trends
Trends to Innovation

Thought Leadership

Keeping Your Group Alive

You’re a Cost Center

Metrics

audience
contactable
events
meetups
hacks
incubators
startups
followers
online views

Internal Evangelism

Bringing Value Back

Thank You!
http://slideshare.net/jcleblanc
Jonathan LeBlanc (@jcleblanc)
Head of Developer Evangelism (North America)
PayPal | Developer
Twitter: @jcleblanc

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Reinvigorating Stagnant Innovation Through Your Developer Network

1. Reinvigorating Stagnant Innovation Through Your Developer Network Jonathan LeBlanc Head of Developer Evangelism (North America) PayPal | Developer Twitter: @jcleblanc

2.

3. My Track Record: 1-1-1

4. A Thousand Tiny Cuts

5. The Small Budget Conundrum

6. Developers != Proft

7. Long Tail Developers

8. No Exec Buy In

9. Building Innovation

10. 1 Event Manager 1 Marketing Manager 2 Evangelists

11. Making the Old New Again

12. Startups as an Innovation Source

13. Contacts and Categories Categories to Trends Trends to Innovation

14. Thought Leadership

15. Keeping Your Group Alive

16. You’re a Cost Center

18. audience contactable events meetups hacks incubators startups followers online views

19. Internal Evangelism

20. Bringing Value Back

21. Thank You! http://slideshare.net/jcleblanc Jonathan LeBlanc (@jcleblanc) Head of Developer Evangelism (North America) PayPal | Developer Twitter: @jcleblanc

Editor's Notes

Why you become stagnant in the first place
No developer network died with small budgets
The group makeup – 2 evangelists,1 marketing person, 1 events
Startups provide innovation And trends
Thought leadership – Conferences, hackathons, meetups
It’s kind of funny how internal folks look very little outwards