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See How Your Peers Make Money
Using New Features
In MindFire Studio
July 24, 2014
You should be able to hear us.
If not, call 949-474-4418 option 2.
Are we recording this? Yes.
Do we get a copy of the slides? Yes.
All registrants and attendees will receive an email with ...
Let’s be
interactive ...
…or send your questions here.
You can use this button to
“raise your hand” if you
have a question...
Agenda
● What’s new in MindFire Studio?
● Case Study: Building Sophisticated Lead Nurturing Campaigns
Ken Cratty // Cross ...
Today’s Presenters
David Olson
SVP Florida Operations, Partner,
One to One Group
Ken Cratty
Cross Channel Operations Manag...
Your Hosts
Dave Rosendahl
Co-founder
daver@mindfireinc.com
Joe Manos
Executive Vice President
jmanos@mindfireinc.com
Tell us
about
yourself.
What’s New in MindFire Studio
Roadmap Update
HP Integration
Pageflex
Storefront
Email
Infrastructure
Direct Mail
Improvements
Reporting
Payment
Integration
HTML Editor...
MindFire Studio Marketing Communication Platform
Multi-channel marketing:
Integrate email, direct mail, SMS,
voice, and mo...
Building Personalized
Lead Nurturing Campaigns
McArdle Solutions
Ken Cratty
● 15 years experience in
variable programing
● 30 years experience in
Printing
● Amateur nature
Photographer
Complex Nurture Program
Key Objectives:
● Engage target list with multi-touch program
● Build interest to become certified...
New Customer Acquisition
● 8 different markets
● Messaging varies by market
● Industry = marketing
○ 2 fields: B2B or B2C
Quiz #1 vs. Quiz #2
Email with Image vs. Text Only
Automated Trackable Links
● Same variable content used on all pages
● Each link is a downloadable PDF
● Link clicks are tr...
Closing Thoughts ...
● Productivity gains:
○ Easy to build programs
○ Auto tracking of HTML links
● Flexible: Refer a frie...
Raising Over $6 Million
with One Multi-Channel Campaign
One to One Group
David Olson
● 21 years direct-marketing & fundraising
experience for non-profit organizations
● Initiated an alumni e-news...
Problem
NC State Student Aid Association (Wolfpack Club) is non-
profit organization providing support for NCSU student-
a...
Campaign objectives
1. Increase members’ engagement
by creating a personalized,
relevant experience
2. Increase member ren...
Target Audience
13,000 members:
alumni, friends and
fans of Wolfpack Club
Creative strategy
Using “Signing Day” as the main theme of campaign to build relevance and
emotional appeal
Campaign workflow
Email 1 Direct Mail
Microsite
Email 2 Email 3
Email 1 (soft launch)
Saving costs:
Helped capture initial responses thus
reduced the mailing list from 13,000
to 10,000!
Direct mail
Detailed info and
string “Call to
Action” to
increase
response rates
Personalized
Variables
Email 2
Highly personalized
copy and visual with
strong emotional
appeal
Personalized
Variables
Personalized
Variables
Extremely easy 2-step payment process
Spreading the word via Social Media
This is all cool and looks great, but...
> $6,000,000
raised in 2,000+ transactions
YoY results
Let’s take a look under the hood...
How did we do it?
Target Lists
Channels
Triggers
Microsites
Payment app
Checkout page
Personalization
Let us know how we can help...
How to get started?
Sign up for our 2 day classroom training!
This training course is designed to walk you through different stages of buildin...
How can we help?
Set up a 1:1 Demo:
Mackenzi Farsheed
Account Manager
mcfarsheed@mindfireinc.com
Sign up for Training cour...
Your Hosts
Dave Rosendahl
Co-founder
daver@mindfireinc.com
Joe Manos
Executive Vice President
jmanos@mindfireinc.com
Q & A
Thank you!
Learn more and create your free MindFire Studio
account at: http://mindfirestudio.com
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
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See How Your Peers Are Making Money Using The New Features In MindFire Studio

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Review the slides of this information-packed webinar and learn how other print and marketing service providers generate revenue by leveraging some of the newest features in MindFire Studio.

You’ll learn:

-- New ways to integrate print as a strategic channel in the marketing mix
-- How to generate more quality leads with sophisticated nurturing campaigns
-- How to create a turn-key marketing solution and sell it to your customers under your own brand

Featured Speakers:

-- Ken Cratty, Cross Channel Operations Manager at McArdle Solutions
-- David Olson, SVP Florida Operations, Partner at One to One Group

Learn more about MindFire Studio and start your free trial at: http://mindfirestudio.com

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See How Your Peers Are Making Money Using The New Features In MindFire Studio

  1. 1. See How Your Peers Make Money Using New Features In MindFire Studio July 24, 2014
  2. 2. You should be able to hear us. If not, call 949-474-4418 option 2.
  3. 3. Are we recording this? Yes. Do we get a copy of the slides? Yes. All registrants and attendees will receive an email with a link to the recording and slides of this presentation within 24 hours.
  4. 4. Let’s be interactive ... …or send your questions here. You can use this button to “raise your hand” if you have a question...
  5. 5. Agenda ● What’s new in MindFire Studio? ● Case Study: Building Sophisticated Lead Nurturing Campaigns Ken Cratty // Cross Channel Operations Manager, McArdle Solutions ● Case Study: Raising Over $6 Million With One Multi-Channel Campaign David Olson // SVP Florida Operations, Partner, One to One Group ● Q & A
  6. 6. Today’s Presenters David Olson SVP Florida Operations, Partner, One to One Group Ken Cratty Cross Channel Operations Manager, McArdle Solutions
  7. 7. Your Hosts Dave Rosendahl Co-founder daver@mindfireinc.com Joe Manos Executive Vice President jmanos@mindfireinc.com
  8. 8. Tell us about yourself.
  9. 9. What’s New in MindFire Studio Roadmap Update
  10. 10. HP Integration Pageflex Storefront Email Infrastructure Direct Mail Improvements Reporting Payment Integration HTML Editor & Templates Salesforce.com Integration
  11. 11. MindFire Studio Marketing Communication Platform Multi-channel marketing: Integrate email, direct mail, SMS, voice, and more. Marketing workflow flexibility: Simple to sophisticated business rules, personalized across channels Turn-key marketing solutions: Franchises or large organizations with DSO, ordering via web portal Developer-friendly: Platform for integration, extension
  12. 12. Building Personalized Lead Nurturing Campaigns McArdle Solutions
  13. 13. Ken Cratty ● 15 years experience in variable programing ● 30 years experience in Printing ● Amateur nature Photographer
  14. 14. Complex Nurture Program Key Objectives: ● Engage target list with multi-touch program ● Build interest to become certified ● If the recipient goes silent, restart nurture sequence ● Drive new program revenue
  15. 15. New Customer Acquisition ● 8 different markets ● Messaging varies by market ● Industry = marketing ○ 2 fields: B2B or B2C
  16. 16. Quiz #1 vs. Quiz #2
  17. 17. Email with Image vs. Text Only
  18. 18. Automated Trackable Links ● Same variable content used on all pages ● Each link is a downloadable PDF ● Link clicks are tracked to gauge interest level ● Live clickstream feed sent to client’s CRM
  19. 19. Closing Thoughts ... ● Productivity gains: ○ Easy to build programs ○ Auto tracking of HTML links ● Flexible: Refer a friend (up to 10!) ● Scoring for sales ready leads ● A/B Email testing
  20. 20. Raising Over $6 Million with One Multi-Channel Campaign One to One Group
  21. 21. David Olson ● 21 years direct-marketing & fundraising experience for non-profit organizations ● Initiated an alumni e-newsletter in 1993 that has grown to more than 20,000 subscribers to date ● Known locally for his exotic home brews and custom-built rat rod bicycles
  22. 22. Problem NC State Student Aid Association (Wolfpack Club) is non- profit organization providing support for NCSU student- athlete scholarships and athletic facility improvement. Wolfpack’s major source of funding comes from charitable donations and membership fees of alumni, friends and fans. NCSU turned to One to One Group to help them increase member donations.
  23. 23. Campaign objectives 1. Increase members’ engagement by creating a personalized, relevant experience 2. Increase member renewal rate 3. Increase average donation value per member
  24. 24. Target Audience 13,000 members: alumni, friends and fans of Wolfpack Club
  25. 25. Creative strategy Using “Signing Day” as the main theme of campaign to build relevance and emotional appeal
  26. 26. Campaign workflow Email 1 Direct Mail Microsite Email 2 Email 3
  27. 27. Email 1 (soft launch) Saving costs: Helped capture initial responses thus reduced the mailing list from 13,000 to 10,000!
  28. 28. Direct mail Detailed info and string “Call to Action” to increase response rates Personalized Variables
  29. 29. Email 2 Highly personalized copy and visual with strong emotional appeal Personalized Variables Personalized Variables
  30. 30. Extremely easy 2-step payment process
  31. 31. Spreading the word via Social Media
  32. 32. This is all cool and looks great, but...
  33. 33. > $6,000,000 raised in 2,000+ transactions
  34. 34. YoY results
  35. 35. Let’s take a look under the hood... How did we do it?
  36. 36. Target Lists Channels Triggers Microsites Payment app
  37. 37. Checkout page Personalization
  38. 38. Let us know how we can help... How to get started?
  39. 39. Sign up for our 2 day classroom training! This training course is designed to walk you through different stages of building a multi-channel, multi-touch marketing campaign with MindFire Studio® Want to learn more? Register @ MindFireTraining.com Our next class is at MindFire HQ in Irvine, CA // September 10th & 11th
  40. 40. How can we help? Set up a 1:1 Demo: Mackenzi Farsheed Account Manager mcfarsheed@mindfireinc.com Sign up for Training courses: Adrian Marquez Training Manager amarquez@mindfireinc.com Contact Professional Services: Dustin Medrano Professional Services Project Manager dmedrano@mindfireinc.com For strategic consulting: Carrie Driscoll-Hill FastLaunch Program Manager cdriscoll@mindfireinc.com
  41. 41. Your Hosts Dave Rosendahl Co-founder daver@mindfireinc.com Joe Manos Executive Vice President jmanos@mindfireinc.com
  42. 42. Q & A
  43. 43. Thank you! Learn more and create your free MindFire Studio account at: http://mindfirestudio.com

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