SlideShare a Scribd company logo
Reinvigorating Stagnant Innovation
Through Your Developer Network
Jonathan LeBlanc
Head of Developer Evangelism (North America)
PayPal | Developer
Twitter: @jcleblanc
My Track Record: 1-1-1
A Thousand Tiny Cuts
The Small Budget Conundrum
Developers != Proft
Long Tail Developers
No Exec Buy In
Building Innovation
1 Event Manager
1 Marketing Manager
2 Evangelists
Making the Old New Again
Startups as an Innovation Source
Contacts and Categories
Categories to Trends
Trends to Innovation
Thought Leadership
Keeping Your Group Alive
You’re a Cost Center
Metrics
audience
contactable
events
meetups
hacks
incubators
startups
followers
online views
Internal Evangelism
Bringing Value Back
Thank You!
http://slideshare.net/jcleblanc
Jonathan LeBlanc (@jcleblanc)
Head of Developer Evangelism (North America)
PayPal | Developer
Twitter: @jcleblanc

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Reinvigorating Stagnant Innovation Through Your Developer Network

Editor's Notes

  1. Why you become stagnant in the first place
  2. No developer network died with small budgets
  3. The group makeup – 2 evangelists,1 marketing person, 1 events
  4. Startups provide innovation And trends
  5. Thought leadership – Conferences, hackathons, meetups
  6. It’s kind of funny how internal folks look very little outwards