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Portland 2016 GlobalGiving Workshop

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Portland 2016 GlobalGiving Workshop

  1. 1. GlobalGiving Partner Workshop Portland, Oregon 2016
  2. 2. Agenda Welcome + Introductions GlobalGiving Updates Maximize Your Online Fundraising Draft Your SMART Goals Recruit Your Fundraising Advocates Tell Your Story GG Rewards Wrap-Up and Feedback
  3. 3. Welcome + Introductions
  4. 4. Who Are We? Jacqueline Lee Senior Program Associate Tia Donjon Program Fellow
  5. 5. Introduce Yourself! Name What’s your role? Biggest challenge that you face when fundraising online
  6. 6. GG Feedback Board Post feedback, questions, ideas related to the following: •  Have you had a lingering question about GlobalGiving? •  Are there specific challenges that you have been facing on GlobalGiving? •  Are there any ideas that you want to share?
  7. 7. GlobalGiving Update
  8. 8. 2015 Year in Review
  9. 9. $41m to more than 2,500 orgs
  10. 10. 145k donations
  11. 11. 4 Bonus Days 3 Contests 3 Skill-Based Volunteering 2 Academies 1 Campaign
  12. 12. -1 click 16% Increase in add-to-cart
  13. 13. $1,055 Average windfall per org in 2015 90% Orgs received windfall $12M Windfall Dec ‘14-Nov ‘15
  14. 14. 50% Superstars 26% Leaders 24% Partners Windfall Distribution
  15. 15. The Year Ahead
  16. 16. 4 Academies + Webinar Series 2 Contests 2 Skill-Based Volunteering 3 Bonus Days 2 Campaigns
  17. 17. Website
  18. 18. New Onboarding
  19. 19. Effectiveness
  20. 20. Questions?
  21. 21. Maximize Your Online Fundraising Three Tips from GlobalGiving
  22. 22. #1: Create SMART Goals It’s the SMART thing to do.
  23. 23. S – Specific M – Measurable A – Action-Oriented R – Realistic T – Time-Bound
  24. 24. your goal should be Specific “S”
  25. 25. 1.  Raise $10,000 from your existing donor network. 2.  Raise funds from 100 different donors. 3.  Engage at least 25 new donors to our organization. Good Examples:
  26. 26. 1.  Raise more money than last year. 2.  Reach our fundraising goal from many new donors. 3.  Acquire new donors. Bad Examples:
  27. 27. your goal should be Measurable “M”
  28. 28. 1.  Raise $10,000 from your existing donor network. 2.  Raise funds from 100 different donors. 3.  Increase our newsletter active subscriber list by 50%. Good Examples:
  29. 29. 1.  Raise more money than last year. 2.  Reach our fundraising goal from many new donors. 3.  Increase the newsletter subscriber list. Bad Examples:
  30. 30. your goal should be Action-Oriented “A”
  31. 31. 1.  Using A/B testing, increase our newsletter open rate to 50%. 2.  Engage fundraising advocates to help acquire 50 new donors. 3.  Employ donor outreach plan to convert 5 regular donors into recurring donors. Good Examples:
  32. 32. 1.  Have at least one trending Twitter hashtag. 2.  Increase donor satisfaction. 3.  Solve global poverty. Bad Examples:
  33. 33. your goal should be Realistic “R”
  34. 34. 1.  Raise $5,000 from our existing donor network. 2.  Increase our donor database by 5%. 3.  Increase our email open rate to 60% among active subscribers. Good Examples:
  35. 35. 1.  Raise $1,000,000 online. 2.  Have a 100% open rate for all emails sent. 3.  Get one new donor. Bad Examples:
  36. 36. your goal should be Time-Bound “T”
  37. 37. 1.  Raise $7,500 during the June GG Rewards Bonus Day. 2.  Raise $5,000 from 40 donors in 30 days through GlobalGiving. 3.  Increase our donor database by 5% by the end of 2016. Good Examples:
  38. 38. 1.  Get 20 more Facebook fans soon. 2.  Raise $10,000 to fund our project. 3.  Acquire 15 new donors. Bad Examples:
  39. 39. A C T I V I T Y •  Draft one to two SMART goals for your organization. •  After you have drafted your goals, share them with a partner. •  Discuss to ensure that your goal meets each of the SMART criterion. Revise accordingly. Draft Your SMART goals
  40. 40. #2: Recruit Fundraising Advocates Engage others to build your network of support.
  41. 41. Fundraising Advocates Your voice in the crowd Step 1: Pick Your Team Identify your advocates and set goals for each advocate’s activities and results. Step 2: Give Them Tools Step 3: Say Thank You Follow-up with your advocates regularly. At the end of the campaign, thank them! Train your advocates to tell your story. Make it easy: provide sample emails, social media posts, and other content.
  42. 42. Strengthen and expand organization’s donor network Create buy-in opportunities for donors Help donors to feel that they: •  Have a powerful impact •  Can see the results of their donations •  Have influence over the direction of the organization Why Engage Fundraising Advocates?
  43. 43. •  Interested in your organization, the projects you lead, and/or the issues that you affect •  Able to serve as strong brand ambassadors •  Will speak positively about your organization •  Have large networks of their own •  Have time to commit and a willingness to help Consider Network Members Who Are
  44. 44. •  Talking points focused on key messages + calls to action •  Easy-to-forward emails •  Email templates •  Sample Tweets and Facebook posts •  Handouts, fact sheets, and FAQs •  Blogs to which they can refer Arm Your Advocates with Tools
  45. 45. A C T I V I T Y •  Does your organization identify and recruit fundraising advocates? If so, how? •  What resources do you provide your advocates? •  What one to two tips would you share with your peers for successful engagement of advocates? Identify + Recruit Your Advocates
  46. 46. #3: Tell Your Story Brevity is key.
  47. 47. A C T I V I T Y •  Break into pairs and pitch your project in 60 seconds or less. •  Provide feedback to one another, asking clarifying questions as necessary. •  Then switch! Pitch Your Project
  48. 48. seconds We've found that donors spend an average of 4.2 seconds reviewing a page on GlobalGiving before deciding whether or not to donate. 4.2
  49. 49. Use photos. Close-up photos of a single person or animal work best. 1 Get straight to the point. Put the most important information the first three sentences. 2 Make it clear. Use bullets and lists to catch skimming eyes. 3 Don’t forget the ask! Include a clear call to action. 4
  50. 50. Questions?
  51. 51. GG Rewards
  52. 52. GG Rewards Dashboard
  53. 53. Engagement Reward for activity and engagement on the platform •  Project reports •  Thank you notes •  New and recurring donors •  Dollars raised •  Contests and campaigns •  Leadership Council, Ambassadors Program, and more!
  54. 54. Engagement Dashboard
  55. 55. Effectiveness •  Hypothesis: Organizations that are listening, acting, and learning are more effective •  Drive donations to organizations that are listening, acting, and learning – both on and off of GlobalGiving •  Earn points by completing Learning Cycles
  56. 56. Learning Cycles •  DIY Toolkit •  Feedback Toolkit •  Storytelling •  Charting Impact •  GlobalGiving Webinar •  Create-Your-Own Cycle
  57. 57. Effectiveness Dashboard
  58. 58. Effectiveness Cycles in Action
  59. 59. Earn More Points!
  60. 60. Benefits Based on GG Rewards Status
  61. 61. Step 1 LISTEN (3 points) Step 2 ACT (4 points) Step 3 LEARN (5 points) How to Use the Create-Your-Own Cycle for Effectiveness Points
  62. 62. A C T I V I T Y Listen: What new information did you gain during today’s workshop? Act: How did you act on the information that you received? Learn: What will you do going forward as a result of the new information or feedback that you received? Begin A “Create-Your-Own-Cycle”
  63. 63. Questions?
  64. 64. https://surveyglobalgiving.wufoo.com/forms/globalgiving-workshop-survey/ How did you enjoy today?
  65. 65. thank you

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