Presentation by Crystal Dempsey of From The Hip Communications on social media marketing for the United Way of Central Carolinas agencies on Nov. 8. Got a question? Email crystal@teamFTH.com.

1. Welcome
Crystal Dempsey
crystal@teamFTH.com

2. Why you should be interested in social media.

4. Social Media = "Share" Media

5. Set Goals
● Increase donations
● Increase attendance or volunteers
● Increase visits to your site
● Increase in the number of shares
● Increase in the number of comments
● Increase in the number of entries into a
contest
● Decrease in the number of times a certain
question is asked

6. Who is where on social media
Infographic provided by Online MBA

13. Develop Communications Policies
Do you have a policy for how you
treat internal and external customers?
Take that foundation
and carry it over to social media.

18. BREAK

19. Get Everybody on Board

20. Develop a Calendar
Content Calendar Example from ThatAgency.com

21. Cross-pollinate

22. Repurpose.

23. Use your web site as home base.

24. Shake it up.

25. Share the love.

26. It's OK to talk about the weather.