This document outlines a social media strategy for an organization, including key performance indicators, initiatives, and budget items. It discusses measuring engagement across various social platforms, training staff, increasing fan growth and share of voice. The strategy aims to improve sales, launch new products, engage customers and vendors, and increase organizational readiness through social media preparation.

1. Build and Work Your Strategy Kevin Dean | SocialCrush @kevinjdean

2. Which Way Do We Go?

3. Social Sales Cycle

4. Conversations: Events, Festivals, Film, Celebrity Engagements, Concerts, Night Life, Food, Sports, etc.

5. Financial People Conversations Process & Training Platforms Social Strategy Map Process Established : Nov 25, 2011 Tools In Place : Dec 12, 2011 10% Staff Trained : Jan 01, 2012 Average Monthly Fan Growth : 12% Decrease Support Calls : 07% Share of Voice : 36% Post to Share Ratio : 1:32 Monthly Links Clicked : 2,165 New Products: 3 New Sales: $1.2M Monthly Vendor Mentions 1,200 Conversion Ratio 64% Organizational Readiness $45K SM Management System $85K Training Program $15K SM Customer Campaign $75K Facebook Ads $125K Content Schedule 200 hrs Evangelist Outreach 500 hrs Vendor Engagement Program 32K Website Landing Pages 55K Product Development 325 hrs Business Scorecard $37K Vendors Engaged Internal Social Media Preparedness Products & Services Customer Fast, Easy Transaction Increase Revenue Launch New Products Events FaceBook Wikis Measures Initiatives

6. OODA Loops