Successfully reported this slideshow.
Deep Context Jorge Arango [email_address]
IA environment CONTEXT CONTENT USERS IA Audiences, needs, experience, workflow, tasks Document types, attributes, structur...
The Internet in Panama
Maythe y Dangello
Relación 1-1 usuario-PC
Caja de Seguro Social
css.org.pa
Project challenges (assumed) <ul><li>Identify audiences </li></ul><ul><li>Identify and obtain content </li></ul><ul><li>De...
The work
Project challenges (real) <ul><li>Define a strategy  </li></ul><ul><li>Convince the clients that they are not the audience...
Beginning of the end
Protests Photo:  suntracs.org
What if… <ul><li>…  there was a clear strategy for the website? </li></ul><ul><li>…  objectives were explicitly stated and...
Design artifacts =  Didactic tools <ul><li>Insight #1 </li></ul>
Sitemap 1
Sitemap 2
Sitemap 3
Cultural differences Insight #2
Edward Hall’s model of culture HIGH CONTEXT LOW CONTEXT Implicit communication Explicit communication Knowledge is interna...
Client = high context
IA = low context <ul><li>Sitemaps, wireframes </li></ul><ul><li>Taxonomies </li></ul><ul><li>Controlled vocabularies </li>...
Reduce context dependency! <ul><li>The IA challenge: </li></ul>
 
Gracias • Obrigado • Thanks <ul><li>Jorge Arango [email_address] </li></ul>
Upcoming SlideShare
Loading in …5
×

Deep Context

2,987 views

Published on

Published in: Design, Technology
  • Be the first to comment

Deep Context

  1. 1. Deep Context Jorge Arango [email_address]
  2. 2. IA environment CONTEXT CONTENT USERS IA Audiences, needs, experience, workflow, tasks Document types, attributes, structure, metadata, owners Organization models and objectives, culture, resources
  3. 3. The Internet in Panama
  4. 4. Maythe y Dangello
  5. 5. Relación 1-1 usuario-PC
  6. 6. Caja de Seguro Social
  7. 7. css.org.pa
  8. 8. Project challenges (assumed) <ul><li>Identify audiences </li></ul><ul><li>Identify and obtain content </li></ul><ul><li>Design navigation structures </li></ul><ul><li>Develop content maintenance processes </li></ul>
  9. 9. The work
  10. 10. Project challenges (real) <ul><li>Define a strategy </li></ul><ul><li>Convince the clients that they are not the audience </li></ul><ul><li>∆ between existing and required content </li></ul><ul><li>Resources </li></ul><ul><li>5. “Web designer” </li></ul>
  11. 11. Beginning of the end
  12. 12. Protests Photo: suntracs.org
  13. 13. What if… <ul><li>… there was a clear strategy for the website? </li></ul><ul><li>… objectives were explicitly stated and agreed on? </li></ul><ul><li>… we had a realistic (phased) plan? </li></ul><ul><li>… all parties were “on the same boat”? </li></ul><ul><li>… we had a realistic budget? </li></ul><ul><li>… we could communicate more effectively? </li></ul>
  14. 14. Design artifacts = Didactic tools <ul><li>Insight #1 </li></ul>
  15. 15. Sitemap 1
  16. 16. Sitemap 2
  17. 17. Sitemap 3
  18. 18. Cultural differences Insight #2
  19. 19. Edward Hall’s model of culture HIGH CONTEXT LOW CONTEXT Implicit communication Explicit communication Knowledge is internalized and situational Knowledge is externalized and transferable Focus on relationships Focus on the rules Authority dominates The system dominates
  20. 20. Client = high context
  21. 21. IA = low context <ul><li>Sitemaps, wireframes </li></ul><ul><li>Taxonomies </li></ul><ul><li>Controlled vocabularies </li></ul><ul><li>Pattern libraries </li></ul><ul><li>Workflow </li></ul><ul><li>etc… </li></ul>
  22. 22. Reduce context dependency! <ul><li>The IA challenge: </li></ul>
  23. 24. Gracias • Obrigado • Thanks <ul><li>Jorge Arango [email_address] </li></ul>

×