This document proposes a shared data format for describing collaborative design processes. It discusses the need for such a format given the blurring boundaries between professional and amateur designers. Existing approaches to documenting design processes are reviewed, including considering design as a process, organization, documentation, production or artifact. A proposed data format is outlined based on an activity theory ontology describing design as a set of activities and possible dialogues. The format aims to facilitate modeling, analysis, management and visualization of collaborative design processes.
"Open and collaborative design processes. Meta-Design, ontologies and platforms within the Maker Movement"
Doctoral defense @Aalto University 11.11.2020
Custos: Professor Lily Diaz-Kommonen, Aalto University, Department of Media, Aalto Media Lab
Opponent: Professor Elisa Giaccardi, Delft University of Technology, The Netherlands
The emergence of the Maker Movement has taken place in the context of a design practice and research that is now open, peer-to-peer, diffuse, distributed, decentralized; activity-based; meta-designed; ontologically-defined; locally-bounded but globally-networked and community-centered. For many years the author participated and worked in the Maker Movement, with a special focus on its usage of digital platforms and digital fabrication tools for collaboratively designing and manufacturing digital and physical artifacts as Open Design projects. The author’s main focus in practice and research as a meta-designer was in understanding how can participants in distributed systems collaboratively work together through tools and platforms for the designing and managing of collaborative processes. The main research question of this dissertation is: How can we support and integrate the research and practice of meta-designers in analyzing, designing and sharing open and collaborative design and making processes within open, peer-to-peer and distributed systems?
Press release: https://www.aalto.fi/en/events/defense-in-the-field-of-new-media-msc-massimo-menichinelli
Video: https://youtu.be/ZYSCcIG0Q6k
Dissertation: http://urn.fi/URN:ISBN:978-952-64-0091-4
Process, Community, Business: the systems behind Open Design - Barcelona 06.0...Massimo Menichinelli
http://fad.cat/congres/en/
http://fad.cat/congres/en/?p=1167
After more than 10 years of development, Open Design is no longer an underground hypothesis, but a real strategy that designers, companies and design institutions are increasingly embracing. Even so, many aspects of Open Design still need to be developed, tested and defined, making the future of Open Design still open.
This openness is what is making Open Design very promising, a global concept with local and distributed adaptations: not only Open Design projects can be modified and customized, but the same processes and systems behind such projects can be designed and modified in order to fit the specific needs of each locality. There is no single format, business model, system or organization model for Open Design at the moment, and this fact lets Open Design to be adopted and used in a different way in each locality. Designers are increasingly focusing on the systems that enable Open Design projects, which can be designed and developed with design tools and processes and tools and processes from other fields by working on the metadesign level.
How can we organize Open Design initiatives? What are the processes behind Open Design? How can we understand the participation of a community in an Open Design project? What about the business models of Open Design?
"Open and collaborative design processes. Meta-Design, ontologies and platforms within the Maker Movement"
Doctoral defense @Aalto University 11.11.2020
Custos: Professor Lily Diaz-Kommonen, Aalto University, Department of Media, Aalto Media Lab
Opponent: Professor Elisa Giaccardi, Delft University of Technology, The Netherlands
The emergence of the Maker Movement has taken place in the context of a design practice and research that is now open, peer-to-peer, diffuse, distributed, decentralized; activity-based; meta-designed; ontologically-defined; locally-bounded but globally-networked and community-centered. For many years the author participated and worked in the Maker Movement, with a special focus on its usage of digital platforms and digital fabrication tools for collaboratively designing and manufacturing digital and physical artifacts as Open Design projects. The author’s main focus in practice and research as a meta-designer was in understanding how can participants in distributed systems collaboratively work together through tools and platforms for the designing and managing of collaborative processes. The main research question of this dissertation is: How can we support and integrate the research and practice of meta-designers in analyzing, designing and sharing open and collaborative design and making processes within open, peer-to-peer and distributed systems?
Press release: https://www.aalto.fi/en/events/defense-in-the-field-of-new-media-msc-massimo-menichinelli
Video: https://youtu.be/ZYSCcIG0Q6k
Dissertation: http://urn.fi/URN:ISBN:978-952-64-0091-4
Process, Community, Business: the systems behind Open Design - Barcelona 06.0...Massimo Menichinelli
http://fad.cat/congres/en/
http://fad.cat/congres/en/?p=1167
After more than 10 years of development, Open Design is no longer an underground hypothesis, but a real strategy that designers, companies and design institutions are increasingly embracing. Even so, many aspects of Open Design still need to be developed, tested and defined, making the future of Open Design still open.
This openness is what is making Open Design very promising, a global concept with local and distributed adaptations: not only Open Design projects can be modified and customized, but the same processes and systems behind such projects can be designed and modified in order to fit the specific needs of each locality. There is no single format, business model, system or organization model for Open Design at the moment, and this fact lets Open Design to be adopted and used in a different way in each locality. Designers are increasingly focusing on the systems that enable Open Design projects, which can be designed and developed with design tools and processes and tools and processes from other fields by working on the metadesign level.
How can we organize Open Design initiatives? What are the processes behind Open Design? How can we understand the participation of a community in an Open Design project? What about the business models of Open Design?
A very simple presentation to introduce the concept of civic hacking: with definition and some italian examples.
The lesson include a short tutorial to show open data by using raw and umap.
As a professor in “Revolution in the Manufacturing Industry”, Peter examines the impact of new, direct digital manufacturing technologies and methods ( such as Fab Labs and 3D printing) for design and manufacturing.
Open P2P Design brings open source and peer-to-peer dynamics inside a community-centered design process, in order to have real co-design projects with people and their communities. We can use Open P2P Design for co-designing Open Design processes or commercial or public services with open and peer-to-peer dynamics, starting from communities and involving them inside the design process. We can also use it for analyzing an existing business and opening to collaboration some of its activities, or design new ones in order to start a collaboration with a community of users.
http://dmy-berlin.com/en/festival/2011-2/makerlab/
NTU Workshop: 03 What Is The Distributed Manufacturing ScenarioMassimo Menichinelli
My presentation for the third day at the Open P2P Design workshop organized with Roger Pitiot at IDAS in Singapore.
http://www.workshop.colab-design.org/
Open Data is a long long process for innovation The actual vision too much restricted to transparecy issues is not enough. We can have more effects. We have to trust it and fight.
A simple presentation about the confusion between big data and open data and some suggestions to use open data for business
DRIVE 2017 | 25 October - VALUE CREATION - Business Innovation CLICKNL
Design Roadmapping; Future Visioning for Organisational Innovation
Design roadmapping – future visioning carried out by strategic designers – shapes manager’s perceptions of the ‘imaginable’; in ways that have concrete implications for decision-making and for the allocation of resources on innovation. This lecture investigates the role of vision imagination, creation and realization in design roadmapping for design innovation in organizations.
Speaker: Dr. ir. Lianne W.L. Simonse
Open Innovation for the Internet of Things
Successful open product platforms for the Internet of Things can benefit from the creativity of the crowd. At the same time, it is challenging for platform owners to, for example, maintain control over the user experience. In this talk, Susan illustrates her latest academic research with a case study of the Philips Hue.
Speaker: Susan Hilbolling
Energy efficiency business models: Fit to serve?
Most new business propositions are formed around a product-service combination. In energy efficiency, however, business models are still mainly product solutions, as shown in recent research by Duneworks and Ideate. Such ‘unfit’ business models might be the cause for a slow market uptake; in this talk Renske illustrates how to change that.
Speakers: Renske Bouwknegt, Ruth Mourik
Business Model Innovation by 3D Print Entrepreneurs
The business models of 3D print entrepreneurs consist of activities related to the creation, distribution, retention and consumption of value, but also of information exchange within their communities. In this study, Peter sheds light on how 3D print entrepreneurs share and exchange goods, services and knowledge as peers.
Speaker: Peter Troxler
Presentation for the project OSIRIS about the topic on Open Data and the impact in jobs and related skills.
Fundao, Portugal 14. December 2016
http://www.interregeurope.eu/osiris/
(note: this is a mashup of different presentations)
This lecture deals with the impact of digitalization on culture in a wider sense. How does the fourth industrial revolution shape our society and how do we relate to each other as human beings?
Free software has shown, in several areas, how it may be a powerful tool for supporting innovation processes, and the dissemination of its results. This presentation will show the relationship between free software and innovation, and some of the characteristics of innovation processes supported by free software.
The Engineering & Construction (E&C) industry strongly
affects the economy, the environment and society as a
whole. It touches the daily lives of everyone, as quality of life
is heavily influenced by the built environment surrounding
people. The construction industry serves almost all other
industries, as all economic value creation occurs within or
by means of buildings or other “constructed assets”. As
an industry, moreover, it accounts for 6% of global GDP. It
is also the largest global consumer of raw materials, and
constructed objects account for 25-40% of the world’s total
carbon emissions.
Multiple global megatrends are shaping the future of
construction. Consider just two developments: first,
30% of global greenhouse gas emissions are attributable
to buildings (at the same time, the UK government
has set a target for 2025 of 50% reduction in today’s
level of greenhouse gas emissions in the country’s built
environment); second, the population of the world’s urban
areas is increasing by 200,000 people per day, all of whom
need affordable housing as well as social, transportation
and utility infrastructure. Such trends pose challenges but
also offer opportunities; either way, they require an adequate
response from the industry as a whole.
This is the slide I prepared for the BHN Seminar in Tokyo for Trainees from Asian Countries - on new phase of Information Society - with main theme of new mobility and open innovation as well as Social Fabrication
Platforms, Networks And Impact Of Open, Distributed And Collaborative Design ...Massimo Menichinelli
Massimo Menichinelli
"Platforms, Networks And Impact Of Open, Distributed And Collaborative Design And Making Processes"
Tongji University - Shanghai
19/11/2019
The challenges posed by the complexity of our times requires the Design discipline to understand the many complex relationships behind the social, business, technology and territory dimensions of each project. Such nature of complex systems lays not only inside design projects, but also inside the design processes that generate them, and the ability of organizing them through meta-design approaches is becoming strategic. Since the turn of the century, the design discipline has increasingly moved its scope from single users to local and online communities, from isolated projects to system of solutions. This shift has brought researchers and practitioners to investigate tools and strategies to enable mass- scale interactions by adopting several models and tools coming from software development and web-based technologies: Open Source, P2P, DDD (Diffuse, Distributed, and Decentralized) systems. This influence has matured over the years, and if we observed in the past how such systemic models can be applied in the design practice (part 1), we are facing now a new phase where Design will have an increasing role in enabling such systems through the analysis, visualization and design of their collaborative tools, platforms, processes and organizations (part 2). This scope falls into the Meta-Design domain, where designers build environments for the collaborative design of open processes and their resulting organizations (part 3). In this paper, we address this phenomena by elaborating the Open Meta-Design framework (part 4), that provides a way for designing open, collaborative and distributed processes (including those in the professional design domain). The paper positions the framework among current meta-design and design approaches and develops its features of modeling, analysis, management and visualization of processes. This framework is based on four dimensions: conceptual (describing the philosophy, context and limitations of the approach), data (describing the ontology of design processes), design (visualizing designing processes) and software (managing the connections between the ontology and the visualization, the data and design dimensions). We believe that such a framework could potentially facilitate the participation and the creation of open, collaborative and distributed processes, enabling therefore more relevant interactions for communities. As a conclusion, the paper provides a roadmap for developing and testing the Open Meta-Design framework, and therefore evaluating its relevance in supporting complex projects (part 5).
A very simple presentation to introduce the concept of civic hacking: with definition and some italian examples.
The lesson include a short tutorial to show open data by using raw and umap.
As a professor in “Revolution in the Manufacturing Industry”, Peter examines the impact of new, direct digital manufacturing technologies and methods ( such as Fab Labs and 3D printing) for design and manufacturing.
Open P2P Design brings open source and peer-to-peer dynamics inside a community-centered design process, in order to have real co-design projects with people and their communities. We can use Open P2P Design for co-designing Open Design processes or commercial or public services with open and peer-to-peer dynamics, starting from communities and involving them inside the design process. We can also use it for analyzing an existing business and opening to collaboration some of its activities, or design new ones in order to start a collaboration with a community of users.
http://dmy-berlin.com/en/festival/2011-2/makerlab/
NTU Workshop: 03 What Is The Distributed Manufacturing ScenarioMassimo Menichinelli
My presentation for the third day at the Open P2P Design workshop organized with Roger Pitiot at IDAS in Singapore.
http://www.workshop.colab-design.org/
Open Data is a long long process for innovation The actual vision too much restricted to transparecy issues is not enough. We can have more effects. We have to trust it and fight.
A simple presentation about the confusion between big data and open data and some suggestions to use open data for business
DRIVE 2017 | 25 October - VALUE CREATION - Business Innovation CLICKNL
Design Roadmapping; Future Visioning for Organisational Innovation
Design roadmapping – future visioning carried out by strategic designers – shapes manager’s perceptions of the ‘imaginable’; in ways that have concrete implications for decision-making and for the allocation of resources on innovation. This lecture investigates the role of vision imagination, creation and realization in design roadmapping for design innovation in organizations.
Speaker: Dr. ir. Lianne W.L. Simonse
Open Innovation for the Internet of Things
Successful open product platforms for the Internet of Things can benefit from the creativity of the crowd. At the same time, it is challenging for platform owners to, for example, maintain control over the user experience. In this talk, Susan illustrates her latest academic research with a case study of the Philips Hue.
Speaker: Susan Hilbolling
Energy efficiency business models: Fit to serve?
Most new business propositions are formed around a product-service combination. In energy efficiency, however, business models are still mainly product solutions, as shown in recent research by Duneworks and Ideate. Such ‘unfit’ business models might be the cause for a slow market uptake; in this talk Renske illustrates how to change that.
Speakers: Renske Bouwknegt, Ruth Mourik
Business Model Innovation by 3D Print Entrepreneurs
The business models of 3D print entrepreneurs consist of activities related to the creation, distribution, retention and consumption of value, but also of information exchange within their communities. In this study, Peter sheds light on how 3D print entrepreneurs share and exchange goods, services and knowledge as peers.
Speaker: Peter Troxler
Presentation for the project OSIRIS about the topic on Open Data and the impact in jobs and related skills.
Fundao, Portugal 14. December 2016
http://www.interregeurope.eu/osiris/
(note: this is a mashup of different presentations)
This lecture deals with the impact of digitalization on culture in a wider sense. How does the fourth industrial revolution shape our society and how do we relate to each other as human beings?
Free software has shown, in several areas, how it may be a powerful tool for supporting innovation processes, and the dissemination of its results. This presentation will show the relationship between free software and innovation, and some of the characteristics of innovation processes supported by free software.
The Engineering & Construction (E&C) industry strongly
affects the economy, the environment and society as a
whole. It touches the daily lives of everyone, as quality of life
is heavily influenced by the built environment surrounding
people. The construction industry serves almost all other
industries, as all economic value creation occurs within or
by means of buildings or other “constructed assets”. As
an industry, moreover, it accounts for 6% of global GDP. It
is also the largest global consumer of raw materials, and
constructed objects account for 25-40% of the world’s total
carbon emissions.
Multiple global megatrends are shaping the future of
construction. Consider just two developments: first,
30% of global greenhouse gas emissions are attributable
to buildings (at the same time, the UK government
has set a target for 2025 of 50% reduction in today’s
level of greenhouse gas emissions in the country’s built
environment); second, the population of the world’s urban
areas is increasing by 200,000 people per day, all of whom
need affordable housing as well as social, transportation
and utility infrastructure. Such trends pose challenges but
also offer opportunities; either way, they require an adequate
response from the industry as a whole.
This is the slide I prepared for the BHN Seminar in Tokyo for Trainees from Asian Countries - on new phase of Information Society - with main theme of new mobility and open innovation as well as Social Fabrication
Platforms, Networks And Impact Of Open, Distributed And Collaborative Design ...Massimo Menichinelli
Massimo Menichinelli
"Platforms, Networks And Impact Of Open, Distributed And Collaborative Design And Making Processes"
Tongji University - Shanghai
19/11/2019
The challenges posed by the complexity of our times requires the Design discipline to understand the many complex relationships behind the social, business, technology and territory dimensions of each project. Such nature of complex systems lays not only inside design projects, but also inside the design processes that generate them, and the ability of organizing them through meta-design approaches is becoming strategic. Since the turn of the century, the design discipline has increasingly moved its scope from single users to local and online communities, from isolated projects to system of solutions. This shift has brought researchers and practitioners to investigate tools and strategies to enable mass- scale interactions by adopting several models and tools coming from software development and web-based technologies: Open Source, P2P, DDD (Diffuse, Distributed, and Decentralized) systems. This influence has matured over the years, and if we observed in the past how such systemic models can be applied in the design practice (part 1), we are facing now a new phase where Design will have an increasing role in enabling such systems through the analysis, visualization and design of their collaborative tools, platforms, processes and organizations (part 2). This scope falls into the Meta-Design domain, where designers build environments for the collaborative design of open processes and their resulting organizations (part 3). In this paper, we address this phenomena by elaborating the Open Meta-Design framework (part 4), that provides a way for designing open, collaborative and distributed processes (including those in the professional design domain). The paper positions the framework among current meta-design and design approaches and develops its features of modeling, analysis, management and visualization of processes. This framework is based on four dimensions: conceptual (describing the philosophy, context and limitations of the approach), data (describing the ontology of design processes), design (visualizing designing processes) and software (managing the connections between the ontology and the visualization, the data and design dimensions). We believe that such a framework could potentially facilitate the participation and the creation of open, collaborative and distributed processes, enabling therefore more relevant interactions for communities. As a conclusion, the paper provides a roadmap for developing and testing the Open Meta-Design framework, and therefore evaluating its relevance in supporting complex projects (part 5).
Who need us. Inquiring about the par0cipatory practices of others and what it...Mariana Salgado
Presentation for the European Academy of Design. Paris, France. Arki research group, Media Lab, Aalto University. The whole paper on which this presentation was based can be found in: https://www.academia.edu/21864481/Who_needs_us_Inquiring_into_the_participatory_practices_of_others_and_what_they_mean_for_participatory_designers
Who needs us? Inquiring about the participatory practices of others and what ...Mariana Salgado
This is a presentation in the conference organized by the European Academy of Design in Paris, France in April, 2015. The presentation is for a paper on the same title that can be also download from my profile in Slideshare. The paper was written with Joanna Saad-Sulonen
Who need us? Inquiring into the participatory practices of others and what th...Mariana Salgado
This presentation was used in EAD 2015 to present the paper: Who needs us? Inquiring into the participatory practices of others and what they mean for participatory designers. Paris, France
At present, the state-of-the-art supplies for conducting a face-to-face design thinking workshop typically consists of self-stick notes and stickers, markers, and whiteboards. However, this analog way of working is incongruent with the realities of global software companies, where most products and services are developed by distributed teams. This paper explores the process of facilitating remote design thinking workshops, using information technology and communication tools. The paper is based on a participatory action research undertaken by the author as a part of the doctoral thesis - ‘a study on an approach to prepare the organization mindset to build design-led innovation culture to become a customer-centric and future driven software company’ in the Indian IT sector. The participating company realized the innovation breakthroughs using design thinking can happen only when their organization can collaborate across disciplines, silos, time zones; and were looking for a solution to scale design thinking in their organization. KEYWORDS: Collaboration, Digital Design Thinking, Distributed Teams, Innovation, Remote Design Thinking, Scale Design Thinking
Published in International Research Journal of Marketing and Economics ISSN: (2349-0314) Impact Factor- 5.779, Volume 5, Issue 7, July 2018
Interface Design - an overview on recent findings in HCI research and examples of interfaces created by WebFoo Interface Division.
This slideshow was presented by our Creative Director, Mihai Varga, at a guest lecture at Surrey University in March 2014.
A perspective on the evolving field of design and suggestion of "design leading" as a future aspirational practice and answer to the question "What comes after Design Thinking?".
User Centered Design Patterns and Related Issues – A ReviewWaqas Tariq
A design pattern describes possible good solutions to common problems within certain context. This is done by describing the invariant qualities of all those solutions where good patterns improve with time and widespread use. In this research paper some existing user centered design patterns and their issues are discussed. We have studied many user centered design patterns; however most of them do not provide diagrammatic solutions which can be implementable. It is observed that there is a need of a design pattern which can address issues specifically related to Open Source Software (OSS) users.
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)Kath Straub
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board.
In October 2019, a group of human-centered designers,
agilists, data scientists, and other technology enablement
practitioners joined to share their thoughts about a topic of
common interest: How should the principles and practices of
human-centered design, Agile development, and the
overarching process of HCDAgile be applied to products that
have no obvious user interface?
The group’s objective was to develop guidance based upon
shared knowledge across disciplines and industries for
leveraging HCDAgile in data projects. In this paper we share
our initial observations from the meeting.
Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.
This is the presentation of the Juan Cruz-Benito’s PhD “On data-driven systems analyzing, supporting and enhancing users’ interaction and experience” that was defended on September 3rd, 2018 in the Faculty of Sciences at University of Salamanca Spain. This PhD was graded with the maximum qualification “Sobresaliente Cum Laude”.
Research On And Through Design With Open, Distributed And Collaborative Desig...Massimo Menichinelli
Massimo Menichinelli
"Research On And Through Design With Open, Distributed And Collaborative Design Processes Within The Maker Movement"
08/11/2019
https://www.designsociety.org/939/Symposium+on+Design+Theory+and+Innovation
The Decentralization Turns In Design: An Exploration Through The Maker Moveme...Massimo Menichinelli
Massimo Menichinelli
Priscilla Ferronato
"The Decentralization Turns In Design: An Exploration Through The Maker Movement"
DeSForm19 - MIT Design Lab
10/10/2019
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Transforming Brand Perception and Boosting Profitability
A Shared Data Format For Describing Collaborative Design Processes @ Cumulus Paris 2018
1. A SHARED DATA FORMAT FOR
DESCRIBING COLLABORATIVE
DESIGN PROCESSES
Massimo Menichinelli
Aalto University, School of Arts, Design and Architecture,
Department of Media, Media Lab Helsinki
massimo.menichinelli@aalto.fi
3. ICT TECHNOLOGIES + DESIGN
●
Boundaries between amateur and professional designers
have been blurring (Atkinson, 2010; Gerritzen & Lovink,
2010; Manzini, 2015).
●
Emergence of the Maker Movement (Anderson, 2012;
Gershenfeld, 2005; Hatch, 2014) and of Indie Designers
(Bianchini & Maffei, 2012, 2013).
●
Online platforms and design:
●
Design with Crowdsourcing dynamics (Howard, Achiche,
Özkil, & McAloone, 2012; Howe, 2006; Nickerson,
Sakamoto, & Yu, 2011).
●
Design with Open Source and P2P dynamics (Abel,
Evers, Klaassen, & Troxler, 2011; Bauwens, 2009;
Ciuccarelli, 2008; Cruickshank, 2014; Menichinelli,
2016).
●
From designing artifacts with the help of a software,
to writing a software that directly generates artifacts
with a Generative Design approach (Bohnacker, Gross, &
Laub, 2012; Reas & McWilliams, 2010).
4. SHIFT OF FOCUS
●
[…] by increasingly moving its scope from single users
to local and online communities, from isolated projects
to complex system of solutions, while investigating
tools and strategies that enable and understand both
complex artifacts and mass-scale interactions.
●
Researchers and practitioners have started
investigating this
a)with a focus on localities and their traditions,
production systems and communities (Maffei & Villari,
2006; Verwijnen & Karkku, 2004; Villari, 2013),
b)with a focus on social innovations, especially
developed by citizens and informal designers
(Manzini, 2015; Meroni, 2007), or
c)with a focus on how ICT technologies enable new
modelling techniques (Menges & Ahlquist, 2011; Poole
& Shvartzberg, 2015; Singh & Gu, 2012) or
d)enable the organization of collaborative initiatives
(Menichinelli, 2016).
6. SCOPE
●
This paper presents a data format for describing
collaborative design processes, building on existing
literature and cases and encoded in the development of
an experimental digital platform for the co-design of
collaborative processes.
●
This data format is a key component of a framework for
modelling, analysis, management and visualization of
design processes and such a framework could potentially
facilitate the design, understanding, management and
participation in open, collaborative and distributed
processes.
7. RESEARCH QUESTIONS
1.RQ1: How can be collaborative design processes
documented, analyzed, managed, shared?
1.RQ2: How collaborative design processes have been
documented and defined with a common language so far?
2.RQ3: How could we improve the documentation of
collaborative design processes with a shared data
format as a common language?
8. RESEARCH QUESTIONS
●
Describing (design) processes: this section proposes an
overview of the possibilities regarding the
documentation of design processes for the Indie
Designers and Maker Movement context with the use of
data formats as shared languages. → RQ2
●
A shared data format for describing collaborative
design processes: this section elaborates a proposal of
a data format and a related meta-design digital
platform that documents collaborative design processes.
This proposal is the result of a the previous section
and of a process of software prototyping. → RQ3
●
Validation and future research: this section proposes
validation strategies for the data format and related
digital platform presented in the previous section and
proposes further research questions to be addressed in
future research. → RQ3
●
Conclusions: → RQ1-RQ2-RQ3
10. DESIGN PROCESSES #01
Design processes have been examined considering design
as the work done by designers, i.e. the actual practice:
●
Cross (2006) elaborated that there is a distinct
‘designerly’ form of activity and ways of knowing based
on 3 sources of knowledge: people, processes and
product. Designers learn and adopt a language that
connects and translate between different domains (needs
and design, meaning and design, and so on) by means of
a system of codes, but knowledge and awareness that
designers have of their practice is basically tacit,
making it thus difficult to elaborate, document and
share.
●
Green, Southee and Boult (2014) pointed out that
research on design processes has a relatively short
history, models are highly edited and rationalized
abstractions of reality but disconnected from the
actual practice and with limited consensus on their
structure.
11. DESIGN PROCESSES #02
●
Meta-design characterizes objectives, techniques, and
processes for creating new media and environments that
allow the owners of problems to act as
designers(Fischer, 2003; Fischer & Scharff,
2000).Rather than studying existing processes, the
Meta-Design approach focuses on designing environments
and tools for facilitating the emergence of design
processes. Meta-Design shifts the control of the design
process from designers to the hands of the users,
embedding the action of 'designing the design process'.
●
Documenting and sharing projects with an Open Source
approach is a common practice in the Maker Movement
(Menichinelli, Bianchini, Carosi, & Maffei, 2017;
Troxler, 2011), and for this reason the issue of
documenting how to design and produce a project among
different individuals, groups and locations is a
relevant one for this context, and several options are
possible.
12. DESIGN DOCUMENTATION (DD)
1.DD1: design as a process (“i.e. step by step
instructions”);
2.DD2: design as an organization (“i.e. networks of
interactions, work organization”);
3.DD3: design as a documentation (“i.e. blueprints”);
4.DD4: design as production (“i.e. files ready for
direct fabrication”);
5.DD5: design as an artifact (“the artifact and its
description”).
13. DD1: DESIGN AS A PROCESS
http://www.instructables.com/id/Volca-Synth-Foldable-Case/
14. DD2: DESIGN AS AN ORGANIZATION
Menichinelli, M. (2017). A data-driven approach for understanding Open Design.
Mapping social interactions in collaborative processes on GitHub.
The Design Journal, 20(sup1), S3643–S3658. https://doi.org/10.1080/14606925.2017.1352869
15. DD3: DESIGN AS A DOCUMENTATION
http://fabacademy.org/archives/2012/students/menichinelli.massimo/index.html#
16. DD4: DESIGN AS PRODUCTION
http://developers.shapeways.com/
17. DD5: DESIGN AS AN ARTIFACT
http://fabacademy.org/archives/2012/students/menichinelli.massimo/index.html#
18. DESIGN DOCUMENTATION (DD)
Perspectives DD1: Design
as an
organization
DD2: Design
as a process
DD3: Design
as a
documentation
DD4: Design
as a
production
DD5: Design
as an
artifact
Dimension Meta-Design Meta-Design Design Design Design
Focus Process Process Artefact Process Artefact
Examples Rebuilt from
files and
users’
activity on
online
platforms
...
Instructables
Fablabs.io
...
Blueprints
Sketches
...
Thingiverse
Shapeways API
GitHub
...
Pictures
Videos
3D scan
...
Data API,
databases
API,
databases
2D / 3D data
representing
an artifact
not yet
produced
API,
databases
2D / 3D data
representing
an existing
artifact
Process as Dialogue Execution of
activities
Execution of
the
documentation
Execution of
activities
Outcome of an
execution of
activities
and dialogues
19. DESIGN DOCUMENTATION (DD)
While only DD2 focuses on processes as generally
considered (i.e. a sequence of steps depicting how to
replicate a process), all of these perspectives are
important:
●
they represent all aspects of design processes in the
practice, and therefore can be integrated in order to
further understand them with a more complex
perspective;
●
they represent building blocks for Meta-Design tools
and environments, and could be recombined and
integrated in order to further support collaborative
design processes with a more complex offer;
●
they enable the calculation of a Design Documentation
Score (DDS).
22. DESIGN DOCUMENTATION (DD): APPROACHES
1.ADD1: processes are considered as the execution of
activities;
2.ADD2: processes are considered as a dialogue between
actors;
3.ADD3: processes are reconstructed from the reverse
engineering of artifacts and documents.
25. A PROPOSAL
●
Ontology: “a set of concepts and categories in a
subject area or domain that shows their properties and
the relations between them” (Oxford Dictionaries,
2018), a terminological framework that describes thus
design processes.
●
Common approach: input-process-output (IPO) models
(Green et al., 2014).
●
Focus: processes as a set of activities (ADD1)and
possibility of considering processes as a dialogue
(ADD2).
●
Conceptual basis: Activity Theory (Engeström, 1987), a
framework for orienting researchers in understanding
complex socio-technical phenomena, for understanding
the dialectic contradictions and continuous development
of individual contributions to collaborative
initiatives.
26. ACTIVITY THEORY + META-DESIGN
1.S1: for providing a well established ontology of
activities, which can be integrated with other
elements;
2.S2: for the generation of guidelines for the
development of the digital platforms that enable the
former point; the importance of a platform here lays in
its abilities to enable the participation of more
users;
3.S3: for enabling both professional designers and
untrained users to work together in collaborative
design processes thanks to the conscious and reflexive
design of the activities constituting such
collaborative design processes.
27. ADD2
The data format would then encode the ontology
describing the activities of design processes, and if
dialogues between the participants of such processes are
included in the data format, also further approaches
like protocol analysis (Goldschmidt, 2014; Kan, 2017) or
natural language processing (Crowston, Allen, & Heckman,
2012) could be then applied to the same data.
28. A SHARED LANGUAGE AND PLATFORM
●
A shared language is of little use if not for
developers or researchers, and should be then embedded
into a software that would enable anybody to edit and
visualize the data in an intuitive way, and in a
collaborative way since the purpose of documenting and
sharing collaborative design processes is to improve
their dimension of collaboration.
●
Focus on developing a digital platform for it, thanks
to its ability to connect multiple users. Such a
platform would then be based on three dimensions:
1.Data (the data format);
2.Design (the intuitive visualization of the data
format);
3.Software (the agent that binds the data format, the
visualization and the interactions users have with it
and among them).
35. VALIDATION RESEARCH OBJECTIVES (VRO)
1.VRO1: validate whether the meta-design framework,
platform and visualization are easy to understand and
to use, and it has a positive impact on collaborative
design processes. This objective is related to the
Software and Design dimension, and could be addressed
with an Action Research approach and User Experience
methods.
2.VRO2: validate whether the ontology and data format is
easy to understand and to use, and it has a positive
impact on collaborative design processes. This
objective is related to the Software and Data
dimension, and could be addressed with an Action
Research approach and User Experience methods.
36. VALIDATION RESEARCH QUESTIONS (VRQ)
1.VRQ1. The shared understanding of collaborative design
processes: how does the data format influence the
understanding of collaborative design processes?
2.VRQ2. The experience and practice of the users: how
has the data format modified the user experience of
collaborative processes?
37. VALIDATION METHODS (VM)
1.VM1. A qualitative analysis: the data format could be
discussed with design researchers and practitioners, in
order to understand how its representation of design
processes is perceived. → VRQ1.
2.VM2: a qualitative analysis: the data format could be
discussed with software developers and data scientists,
in order to understand how it could support the
integration with other platforms and tools, and how the
data it provides could be analyzed by researchers. →
VRQ2.
3.VM3: a qualitative analysis: the data format could be
discussed with design researchers, practitioners and
developers in order to understand how the development
of such an open system, and the integration with other
software and platforms, could provide a shared
understanding of design processes. → VRQ2 + support to
VRQ1.
39. CONCLUSIONS
Trend: digitalization and datafication.
How can be collaborative design processes documented and
how could we improve the documentation of collaborative
design processes with a shared data format as a common
language?
The paper tries to answer to this question by providing
a) an overview of the approaches to documenting design
projects and processes, b) elaborating a proposal of an
ontology and data format for describing collaborative
design processes and d) suggesting directions for future
research, especially in the validation of the proposal.
Further research might be important for understanding
how processes are perceived by both trained and
untrained designers and which are the most promising
metaphors, formats and strategies for visualizing them.