Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design in the Post-pandemic World

418 views

Published on

The coronavirus pandemic has changed the world. Businesses are scrambling to serve their customers in a new reality. Many companies are looking for new ways to provide value over digital channels and having to do so in a context of great uncertainty.

We’re not returning to the pre-pandemic world. Many of the changes we’re making now will be with us for a long time. This moment is an inflection point, a unique opportunity to shift the ways we work and create value. As designers, we must ask: What is our role in bringing forth new realities? How might new solutions better serve human needs?

These slides were part of a presentation delivered at This is HCD San Francisco on May 28, 2020

Published in: Design
  • Be the first to comment

  • Be the first to like this

Design in the Post-pandemic World

  1. 1. Jorge Arango jarango.com/speaking Design in the Post-pandemic World This Is HCD SF — May 28,2020
  2. 2. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 That time we didn’t go to Disneyland. 3 MydaughterAdaisturningteninJune. InJanuary,shetoldusshewantedto celebrateatDisneyland.SoIreserved—and paidfor—avacationat theresort. Beforeallhellbrokeloose.
  3. 3. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 4 Graph: https://bit.ly/3gHL4Do
  4. 4. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 Three stages of changes wrought by the pandemic. 1. Immediateimpact >1.6minfected;>100kdeaths;healthcaresystemsunder greatstress;>14% unemploymentrate;entireindustries decimated,the restworking and/orstudyingfromhome 2. Transition toa“newnormal” Gradualreopening; possible furtherwaves;hybridof remoteand in-person work; U.S.election 3. Thepost-pandemicworld ?…Butwe’llowe a lotof money 5
  5. 5. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 The crisis is a major shock to our societies,so we can expect long-lasting shifts in our values and practices. 6 IN-PERSON REMOTE PRIVACY SAFETY INDIVIDUAL COLLECTIVE CENTRALIZATION DECENTRALIZATION EFFICIENCY RESILIENCE BELIEFS DATA
  6. 6. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 We can also expect other major disruptions in the future. –Anotherpandemic –Climatechangedisasters –Politicalinstability –Wars –RogueAI –Etc. 7 Photo: https://bit.ly/3caNRBg
  7. 7. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 These situations manifest VUCA,an acronym used by the U.S.Army War College to describe the geopolitical landscape after the Cold War. Volatility The challenge is unexpected or unstable or may be of unknown duration, but it’s not necessarily hard to understand; knowledge about it is often available. Uncertainty Despite a lack of other information, the event’s basic cause and effect are known. Change is possible but not a given. Complexity The situation has many interconnected parts and variables. Some information is available or can be predicted, but the volume or nature of it can be overwhelming to process. Ambiguity Causal relationships are completely unclear. No precedents exist; you face “unknown unknowns.” 8 Source: Harvard Business Review,Jan-Feb 2014
  8. 8. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 VUCA makes it difficult for people and organizations to act skillfully. –Welackclarityabout what’shappening –Wedon’tknow howtogainthatclarity –Manyfactors affect outcomes –Conditionschange fast –Wecan’tpredict the results of ouractions 9 COMPLEXITY AMBIGUITY VOLATILITY UNCERTAINTY – +How much do you know about the situation? –+Howwellcanyoupredicttheresultsofyouractions? Source: Harvard Business Review,Jan-Feb 2014
  9. 9. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 What is required to act skillfully in these conditions? “TheVUCAworldisnot unyielding: Volatilityyieldstovision. Uncertaintyyieldstounderstanding. Complexity yieldstoclarity. Ambiguityyieldstoagility.” – Bob Johansen, Leaders Make the Future 10
  10. 10. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 This is what designers do. 11 Source: Damien Newman,The Design Squiggle
  11. 11. Jorge Arango | Design in the Post-pandemic World | May 28. 2020 What skills should designers hone so we can add more value in the post-pandemic world? –Systemsthinking Understanding cause-and-effectrelationshipsandhowdifferent configurationslead to differentoutcomes;knowingwhen,where, andhowtointervene skillfully;modelingfuturebehavior –Strategic awareness Understanding howyour role serves yourorganization–and society,byextension; knowing the differencebetweenpolitics andgovernance; aiming for long-termvalue –Clearcommunication Activelistening;grokkingaudienceneeds;conveyingabstract ideasinunderstandable way;mastering differentmedias –Researchandsynthesis Qualitativeandquantitativeprobingof on-the-ground conditions;modeling –Collaborativeiteration Rapidprototypingat differentlevelsof fidelity;abandoning preciousnessinfavorof agility;restrainingtheego –Flexibility Adoptinga“beginner’smind”attitude;fosteringcuriosityand playfulness;committingtolifelonglearning;abandoning “comfortzones” 12
  12. 12. 13 Photo: https://bit.ly/2zve93U “We are called to be the architects of the future, not its victims.” – R. Buckminster Fuller

×