Keynote presentation for World IA Day 2016 San Francisco.

1. ARCHITECTS
EVERYWHERE

3. Image: https://www.flickr.com/photos/eklektikos/2541408630

4. Fit: An Architect’s Manifesto
Robert Geddes
Princeton University Press, 2012

5. Johnson Wax Headquarters (1936) Slack (2013)
Image: https://www.loc.gov/item/2011633764/

6. Architecting

7. Architecting as
structuring

8. Image: http://lilyglover.blogspot.com/2009/10/hatchery-bubble-diagram.html

9. Information Architects
Richard Saul Wurman
Graphis, 1997

10. Information Architects
Richard Saul Wurman
Graphis, 1997
2) a person who creates
the structure or map of
information which allows
others to find their way to
knowledge.

11. Information Architecture for
the World Wide Web
Louis Rosenfeld & Peter Morville
O’Reilly, 1997

13. Image: https://www.flickr.com/photos/fablov/16201924340

14. Image: https://www.flickr.com/photos/infanticida/6204214446

15. Structure & Order
MY
“HOME”
TIMELINE
ABOUT ME
WHO TO
FOLLOW
TRENDS
NAVIGATION

16. Coherence over consistency
NAVIGATION

18. Architecting as
placemaking

20. We shape our buildings,
thereafter they shape us.

22. Creating context with language
SIGN IN…
BANKING…
CREDIT CARDS…
LOANS…
INVESTMENTS…

23. #

24. Architecting as
embodiment of
strategy

25. Image: https://www.flickr.com/photos/garytrinity/15648510299

26. Image: https://www.flickr.com/photos/tiagoafpereira/4318136539

29. Mutability Aesthetics

30. Context
Technology
Business
goals
Budget
Deadlines
Usability
User goals
Aesthetics
Structure

31. Stakeholders
Builders
Models
Context
Technology
Business
goals
Budget
Deadlines
Usability
User goals
Aesthetics
Structure

32. “Conceptual integrity is central
to product quality. Having a
system architect is the most
important step toward
conceptual integrity.”
— Fred Brooks
Context
Technology
Business
goals
Budget
Deadlines
Usability
User goals
Aesthetics
Structure

33. Notes on the Synthesis of Form
Christopher Alexander
Harvard University Press, 1964
“Good fit”

34. PLACEMAKING
STRUCTURING
EMBODYING STRATEGY
in service to…
in service to…