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Design as an Antidote to VUCA

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Slides from a videoconference QA with the Rosenfeld Enterprise Experience Community.

Published in: Design
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Design as an Antidote to VUCA

  1. 1. Design as an Antidote to VUCA Leveraging the true value of design in the enterprise jarango.com
  2. 2. Image: http://downdetector.com/status/level3/map/
  3. 3. Global warming Image: https://www.flickr.com/photos/londonmatt/4203327856
  4. 4. Global warming VUCA Volatility Uncertainty Complexity Ambiguity Image: https://www.flickr.com/photos/londonmatt/4203327856
  5. 5. What’s design for?
  6. 6. Designerly Ways of Knowing Nigel Cross Board of International Research in Design (BIRD), 2006
  7. 7. Phenomenon
 of study: Appropriate
 methods: Values: The sciences The natural world Controlled experiments, classification, analysis Objectivity, rationality, neutrality, a concern for “truth” The humanities Human experience Analogy, metaphor, evaluation Subjectivity, imagination, commitment, a concern for “justice” Design The artificial world Modelling, pattern formation, synthesis Practicality, ingenuity, empathy, a concern for “appropriateness” Nigel Cross, Designerly Ways of Knowing (2006)
  8. 8. Designers... •... resolve ill-defined problems •... adopt solution-focusing strategies •... employ abductive/productive/appositional thinking •... use non-verbal, graphic/spatial modeling media
  9. 9. Complexity Ambiguity Volatility Uncertainty – +How much do you know about the situation? –+Howwellcanyoupredicttheresultsofyouractions? What VUCA Really Means for You Bennett, N. & Lemoine, G. J. Harvard Business Review, 2014
  10. 10. How might We act more skillfully under conditions of VUCA?
  11. 11. How could design help increase the resilience of our institutions?
  12. 12. Pace layer model 2 Brand, 1999
  13. 13. ZZZZZ PURPOSE STRATEGY GOVERNANCE STRUCTURE FORM
  14. 14. ZZZZZ PURPOSE STRATEGY GOVERNANCE STRUCTURE FORM We’re thought to be here... ... but this is where we add most value.
  15. 15. Reframing design: 
 Not just a means of making better things, but a means for making things better.
  16. 16. Co-creation Image: © Filippo Podesta - The Hub Milan
  17. 17. MacGuffins Image: © Lucasfilm
  18. 18. Semantic
 environments Image: http://www.flickr.com/photos/ralphhogaboom/297358105/
  19. 19. jarango.com/tools
  20. 20. Designerly Ways of Knowing Nigel Cross Board of International Research in Design (BIRD), 2006
  21. 21. Dark Matter and Trojan Horses: A Strategic Design Vocabulary Dan Hill Strelka Press, 2014
  22. 22. Design Unbound: Designing for Emergence in a Whitewater World Anne Pendelton-Jullian and John Seely Brown The MIT Press, 2018
  23. 23. On Medium: Andrea Mignolo, Reflections on Business, Design, and Value (2019)
 https://medium.com/@pnts/reflections-on-business-design-and-value- bb398cada721 Stephen Anderson, The Future of Design: Computation & Complexity (2019)
 https://medium.com/@stephenanderson/the-future-of-design-computation- complexity-a434d2da3cd5
  24. 24. Design as an Antidote to VUCA Leveraging the true value of design in the enterprise jarango.com

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