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Elemental, Or How Information Architecture Makes Us Smarter

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Slides from a keynote presentation delivered at World IA Day San Francisco 2020.

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Elemental, Or How Information Architecture Makes Us Smarter

  1. 1. Elemental Or, How Information Architecture Makes Us Smarter jarango
  2. 2. Image: http://bit.ly/39ddOPO
  3. 3. Dmitri Mendeleev 1834-1907
  4. 4. Video: http://bit.ly/2vF3b9T
  5. 5. Image: http://bit.ly/39ddOPO
  6. 6. Earth Fire W ater A ir
  7. 7. Earth Fire W ater A ir D ry W et H ot Cold
  8. 8. Earth Fire Water Air Dry Wet Cold Hot
  9. 9. Language
  10. 10. Image: http://bit.ly/2P3Z8L6
  11. 11. Image: http://bit.ly/2P3Z8L6 Eastern yellow robin Eopsaltria australis
  12. 12. Language
  13. 13. Distinctions
  14. 14. 1 H 3 Li 11 Na 19 K 37 Rb 55 Cs 87 Fr 58 Ce 90 Th 4 Be 12 Mg 20 Ca 38 Sr 56 Ba 88 Ra 21 Sc 39 Y 57 La 89 Ac 22 Ti 40 Zr 72 Hf 104 Rf 59 Pr 91 Pa 23 V 41 Nb 73 Ta 105 Db 60 Nd 92 U 24 Cr 42 Mo 74 W 106 Sg 61 Pm 93 Np 25 Mn 43 Tc 75 Re 107 Bh 62 Sm 94 Pu 26 Fe 44 Ru 76 Os 108 Hs 63 Eu 95 Am 27 Co 45 Rh 77 Ir 109 Mt 64 Gd 96 Cm 28 Ni 46 Pd 78 Pt 110 Ds 65 Tb 97 Bk 29 Cu 47 Ag 79 Au 111 Rg 66 Dy 98 Cf 30 Zn 48 Cd 80 Hg 112 Cn 67 Ho 99 Es 31 Ga 49 In 81 Ti 113 Nh 5 B 12 Al 68 Er 100 Fm 32 Ge 50 Sn 82 Pb 114 Fl 6 C 14 Si 69 Tm 101 Md 33 As 51 Sb 83 Bi 115 Mc 7 N 15 P 70 Yb 102 No 34 Se 52 Te 84 Po 116 Lv 8 O 16 S 71 Lu 103 Lr 35 Br 53 I 85 At 117 Ts 9 F 17 Cl 36 Kr 54 Xe 86 Rn 118 Og 10 Ne 18 Ar 2 He * * * * * *
  15. 15. Distinctions
  16. 16. Relationships
  17. 17. Location Alphabet Time Category Hierarchy Image: http://bit.ly/2SGYchP
  18. 18. Ren� Magritte The Blank Signature (1965) Image: http://bit.ly/2HEUKOw
  19. 19. 1 H 3 Li 11 Na 19 K 37 Rb 55 Cs 87 Fr 58 Ce 90 Th 4 Be 12 Mg 20 Ca 38 Sr 56 Ba 88 Ra 21 Sc 39 Y 57 La 89 Ac 22 Ti 40 Zr 72 Hf 104 Rf 59 Pr 91 Pa 23 V 41 Nb 73 Ta 105 Db 60 Nd 92 U 24 Cr 42 Mo 74 W 106 Sg 61 Pm 93 Np 25 Mn 43 Tc 75 Re 107 Bh 62 Sm 94 Pu 26 Fe 44 Ru 76 Os 108 Hs 63 Eu 95 Am 27 Co 45 Rh 77 Ir 109 Mt 64 Gd 96 Cm 28 Ni 46 Pd 78 Pt 110 Ds 65 Tb 97 Bk 29 Cu 47 Ag 79 Au 111 Rg 66 Dy 98 Cf 30 Zn 48 Cd 80 Hg 112 Cn 67 Ho 99 Es 31 Ga 49 In 81 Ti 113 Nh 5 B 12 Al 68 Er 100 Fm 32 Ge 50 Sn 82 Pb 114 Fl 6 C 14 Si 69 Tm 101 Md 33 As 51 Sb 83 Bi 115 Mc 7 N 15 P 70 Yb 102 No 34 Se 52 Te 84 Po 116 Lv 8 O 16 S 71 Lu 103 Lr 35 Br 53 I 85 At 117 Ts 9 F 17 Cl 36 Kr 54 Xe 86 Rn 118 Og 10 Ne 18 Ar 2 He * * * * * * 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
  20. 20. 1 H 3 Li 11 Na 19 K 37 Rb 55 Cs 87 Fr 58 Ce 90 Th 4 Be 12 Mg 20 Ca 38 Sr 56 Ba 88 Ra 21 Sc 39 Y 57 La 89 Ac 22 Ti 40 Zr 72 Hf 104 Rf 59 Pr 91 Pa 23 V 41 Nb 73 Ta 105 Db 60 Nd 92 U 24 Cr 42 Mo 74 W 106 Sg 61 Pm 93 Np 25 Mn 43 Tc 75 Re 107 Bh 62 Sm 94 Pu 26 Fe 44 Ru 76 Os 108 Hs 63 Eu 95 Am 27 Co 45 Rh 77 Ir 109 Mt 64 Gd 96 Cm 28 Ni 46 Pd 78 Pt 110 Ds 65 Tb 97 Bk 29 Cu 47 Ag 79 Au 111 Rg 66 Dy 98 Cf 30 Zn 48 Cd 80 Hg 112 Cn 67 Ho 99 Es 31 Ga 49 In 81 Ti 113 Nh 5 B 12 Al 68 Er 100 Fm 32 Ge 50 Sn 82 Pb 114 Fl 6 C 14 Si 69 Tm 101 Md 33 As 51 Sb 83 Bi 115 Mc 7 N 15 P 70 Yb 102 No 34 Se 52 Te 84 Po 116 Lv 8 O 16 S 71 Lu 103 Lr 35 Br 53 I 85 At 117 Ts 9 F 17 Cl 36 Kr 54 Xe 86 Rn 118 Og 10 Ne 18 Ar 2 He * * * * * * 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
  21. 21. 1 H 3 Li 11 Na 19 K 37 Rb 55 Cs 87 Fr 58 Ce 90 Th 4 Be 12 Mg 20 Ca 38 Sr 56 Ba 88 Ra 21 Sc 39 Y 57 La 89 Ac 22 Ti 40 Zr 72 Hf 104 Rf 59 Pr 91 Pa 23 V 41 Nb 73 Ta 105 Db 60 Nd 92 U 24 Cr 42 Mo 74 W 106 Sg 61 Pm 93 Np 25 Mn 43 Tc 75 Re 107 Bh 62 Sm 94 Pu 26 Fe 44 Ru 76 Os 108 Hs 63 Eu 95 Am 27 Co 45 Rh 77 Ir 109 Mt 64 Gd 96 Cm 28 Ni 46 Pd 78 Pt 110 Ds 65 Tb 97 Bk 29 Cu 47 Ag 79 Au 111 Rg 66 Dy 98 Cf 30 Zn 48 Cd 80 Hg 112 Cn 67 Ho 99 Es 31 Ga 49 In 81 Ti 113 Nh 5 B 12 Al 68 Er 100 Fm 32 Ge 50 Sn 82 Pb 114 Fl 6 C 14 Si 69 Tm 101 Md 33 As 51 Sb 83 Bi 115 Mc 7 N 15 P 70 Yb 102 No 34 Se 52 Te 84 Po 116 Lv 8 O 16 S 71 Lu 103 Lr 35 Br 53 I 85 At 117 Ts 9 F 17 Cl 36 Kr 54 Xe 86 Rn 118 Og 10 Ne 18 Ar 2 He * * * * * * 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
  22. 22. Image: http://bit.ly/2SHzGxk
  23. 23. Image: http://bit.ly/2vQ5O8W
  24. 24. Relationships
  25. 25. Rules
  26. 26. 1 H 3 Li 11 Na 19 K 37 Rb 55 Cs 87 Fr 58 Ce 90 Th 4 Be 12 Mg 20 Ca 38 Sr 56 Ba 88 Ra 21 Sc 39 Y 57 La 89 Ac 22 Ti 40 Zr 72 Hf 104 Rf 59 Pr 91 Pa 23 V 41 Nb 73 Ta 105 Db 60 Nd 92 U 24 Cr 42 Mo 74 W 106 Sg 61 Pm 93 Np 25 Mn 43 Tc 75 Re 107 Bh 62 Sm 94 Pu 26 Fe 44 Ru 76 Os 108 Hs 63 Eu 95 Am 27 Co 45 Rh 77 Ir 109 Mt 64 Gd 96 Cm 28 Ni 46 Pd 78 Pt 110 Ds 65 Tb 97 Bk 29 Cu 47 Ag 79 Au 111 Rg 66 Dy 98 Cf 30 Zn 48 Cd 80 Hg 112 Cn 67 Ho 99 Es 31 Ga 49 In 81 Ti 113 Nh 5 B 12 Al 68 Er 100 Fm 32 Ge 50 Sn 82 Pb 114 Fl 6 C 14 Si 69 Tm 101 Md 33 As 51 Sb 83 Bi 115 Mc 7 N 15 P 70 Yb 102 No 34 Se 52 Te 84 Po 116 Lv 8 O 16 S 71 Lu 103 Lr 35 Br 53 I 85 At 117 Ts 9 F 17 Cl 36 Kr 54 Xe 86 Rn 118 Og 10 Ne 18 Ar 2 He * * * * * * 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
  27. 27. 1 H 3 Li 11 Na 19 K 37 Rb 55 Cs 87 Fr 58 Ce 90 Th 4 Be 12 Mg 20 Ca 38 Sr 56 Ba 88 Ra 21 Sc 39 Y 57 La 89 Ac 22 Ti 40 Zr 72 Hf 104 Rf 59 Pr 91 Pa 23 V 41 Nb 73 Ta 105 Db 60 Nd 92 U 24 Cr 42 Mo 74 W 106 Sg 61 Pm 93 Np 25 Mn 43 Tc 75 Re 107 Bh 62 Sm 94 Pu 26 Fe 44 Ru 76 Os 108 Hs 63 Eu 95 Am 27 Co 45 Rh 77 Ir 109 Mt 64 Gd 96 Cm 28 Ni 46 Pd 78 Pt 110 Ds 65 Tb 97 Bk 29 Cu 47 Ag 79 Au 111 Rg 66 Dy 98 Cf 30 Zn 48 Cd 80 Hg 112 Cn 67 Ho 99 Es 31 Ga 49 In 81 Ti 113 Nh 5 B 12 Al 68 Er 100 Fm 32 Ge 50 Sn 82 Pb 114 Fl 6 C 14 Si 69 Tm 101 Md 33 As 51 Sb 83 Bi 115 Mc 7 N 15 P 70 Yb 102 No 34 Se 52 Te 84 Po 116 Lv 8 O 16 S 71 Lu 103 Lr 35 Br 53 I 85 At 117 Ts 9 F 17 Cl 36 Kr 54 Xe 86 Rn 118 Og 10 Ne 18 Ar 2 He * * * * * * 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Elements known by 1849
  28. 28. Image: http://bit.ly/2HwMKiH
  29. 29. Image: http://bit.ly/2SZoniW
  30. 30. Image: http://bit.ly/2v1zbVM
  31. 31. Rules
  32. 32. Rules Language Relationships Distinctions
  33. 33. Dmitri Mendeleev 1834-1907
  34. 34. Elemental Or, How Information Architecture Makes Us Smarter jarango

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