SlideShare a Scribd company logo
1 of 12
AUDIENCES
LESSON 2
A U D I E N C E D E M O G R A P H I C S
AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.
DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?
BBC NEWS AT 10
Age=adults and teens
Gender=both
Ethnicity=both
FROZEN
Age=toddlers
Gender=both
Ethnicity=white girls
CALL OF DUTY
Age=15+
Gender=both
Ethnicity=everyone
ASIAN EXPRESS
Age=20+
Gender=both
Ethnicity=Asian
people
VOGUE
Age=12+
Gender=both
Ethnicity=all
Age Gender ethnicty
NME 12+ both all
farmagedden 6+ both White people
Candy crush
Pride magazine
Al jazarre news
10+
13+
15+
Both
Both
Both
All
All
Asian people
Upload your diary onto your blog.
10 MINUTE ACTIVITY
In pairs, compare your media consumption diaries.
• What are the similarities?
• What are the differences?
• Is there anything you are surprised by?
• When did you consume the most media? Day? Time of day?
• Where do you consume the most media? At home? On your journey to
and from school?
• Which platforms did you use? (does this vary depending on the media
consumed – ie. iPod for podcasts, Xbox for gaming, car stereo for radio
listening)
• What was your favourite medium?
• Did you tend to consume media alone or with others?
• What was the primary function of the media consumed?
• Were you surprised by the amount of media consumed?
COMPLETE ACTIVITY
SHEET 2: UPLOAD TO
BLOG

More Related Content

Similar to Component 1 lesson 2 audiences

Media evaluation
Media evaluationMedia evaluation
Media evaluation
jackbaynham
 
Component 1 lesson 2 audiences
Component 1 lesson 2 audiencesComponent 1 lesson 2 audiences
Component 1 lesson 2 audiences
SamRead7
 

Similar to Component 1 lesson 2 audiences (20)

Component 1 lesson 2 audiences
Component 1 lesson 2 audiencesComponent 1 lesson 2 audiences
Component 1 lesson 2 audiences
 
Audiences
AudiencesAudiences
Audiences
 
Component 1 lesson 2 audiences
Component 1 lesson 2 audiencesComponent 1 lesson 2 audiences
Component 1 lesson 2 audiences
 
Different audiences
Different audiencesDifferent audiences
Different audiences
 
Newspaper Launch Strategy
Newspaper Launch Strategy Newspaper Launch Strategy
Newspaper Launch Strategy
 
Target audiences
Target audiencesTarget audiences
Target audiences
 
Strategic Portfolio
Strategic PortfolioStrategic Portfolio
Strategic Portfolio
 
Media institutions
Media institutionsMedia institutions
Media institutions
 
Annual Report 2017
Annual Report 2017Annual Report 2017
Annual Report 2017
 
Audiences 2
Audiences 2Audiences 2
Audiences 2
 
Amber Williams on Media Literacy
Amber Williams on Media LiteracyAmber Williams on Media Literacy
Amber Williams on Media Literacy
 
My slides
My slidesMy slides
My slides
 
Media evaluation
Media evaluationMedia evaluation
Media evaluation
 
Target audiences
Target audiencesTarget audiences
Target audiences
 
Component 1 lesson 2 audiences
Component 1 lesson 2 audiencesComponent 1 lesson 2 audiences
Component 1 lesson 2 audiences
 
Unit 13 LO2
Unit 13 LO2Unit 13 LO2
Unit 13 LO2
 
Question 4
Question 4Question 4
Question 4
 
The Biz of Social Buzz
The Biz of Social BuzzThe Biz of Social Buzz
The Biz of Social Buzz
 
Introduction to GCSE Media (Year 10)
Introduction to GCSE Media (Year 10)Introduction to GCSE Media (Year 10)
Introduction to GCSE Media (Year 10)
 
Media Education: Make it Happen!
Media Education: Make it Happen!Media Education: Make it Happen!
Media Education: Make it Happen!
 

Recently uploaded

SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
Peter Brusilovsky
 
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes GuàrdiaPersonalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
EADTU
 
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdf
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdfContoh Aksi Nyata Refleksi Diri ( NUR ).pdf
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdf
cupulin
 

Recently uploaded (20)

SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
 
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes GuàrdiaPersonalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptx
 
An overview of the various scriptures in Hinduism
An overview of the various scriptures in HinduismAn overview of the various scriptures in Hinduism
An overview of the various scriptures in Hinduism
 
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
 
Graduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptxGraduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptx
 
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdf
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdfContoh Aksi Nyata Refleksi Diri ( NUR ).pdf
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdf
 
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community PartnershipsSpring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
 
What is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptxWhat is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptx
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
 
VAMOS CUIDAR DO NOSSO PLANETA! .
VAMOS CUIDAR DO NOSSO PLANETA!                    .VAMOS CUIDAR DO NOSSO PLANETA!                    .
VAMOS CUIDAR DO NOSSO PLANETA! .
 
8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management
 
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfRich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
 
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptx
 
diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....
 
male presentation...pdf.................
male presentation...pdf.................male presentation...pdf.................
male presentation...pdf.................
 
AIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptAIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.ppt
 

Component 1 lesson 2 audiences