edia

1. AUDIENCES
LESSON 2
A U D I E N C E D E M O G R A P H I C S

2. AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.

3. DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?

4. BBC NEWS AT 10
Age=adults and teens
Gender=both
Ethnicity=both

5. FROZEN
Age=toddlers
Gender=both
Ethnicity=white girls

6. CALL OF DUTY
Age=15+
Gender=both
Ethnicity=everyone

7. ASIAN EXPRESS
Age=20+
Gender=both
Ethnicity=Asian
people

8. VOGUE
Age=12+
Gender=both
Ethnicity=all

9. Age Gender ethnicty
NME 12+ both all
farmagedden 6+ both White people
Candy crush
Pride magazine
Al jazarre news
10+
13+
15+
Both
Both
Both
All
All
Asian people

10. Upload your diary onto your blog.

11. 10 MINUTE ACTIVITY
In pairs, compare your media consumption diaries.
• What are the similarities?
• What are the differences?
• Is there anything you are surprised by?
• When did you consume the most media? Day? Time of day?
• Where do you consume the most media? At home? On your journey to
and from school?
• Which platforms did you use? (does this vary depending on the media
consumed – ie. iPod for podcasts, Xbox for gaming, car stereo for radio
listening)
• What was your favourite medium?
• Did you tend to consume media alone or with others?
• What was the primary function of the media consumed?
• Were you surprised by the amount of media consumed?

12. COMPLETE ACTIVITY
SHEET 2: UPLOAD TO
BLOG