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1. AUDIENCES
LESSON 2
A U D I E N C E D E M O G R A P H I C S

2. AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.

3. DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?

4. BBC NEWS AT 10
Age? 20+
Gender? both
Ethnicity? any

5. FROZEN
Age? Children (PG)
Gender? girls
Ethnicity? any

6. CALL OF DUTY
Age? 1I+
Gender? Male
Ethnicity? any

7. ASIAN EXPRESS
Age? 20+
Gender? both
Ethnicity? any

8. VOGUE
Age? 15+
Gender? Female
Ethnicity? any

9. AUDIENCE DEMOGRAPHICS
Age Gender Ethnicity
NME 20-30 Men USA and Europe
Farmageddon 7 both Overweight
chubby pre
schoolers
Candy Crush 5
both
any
Pride Magazine 16 Women Black
Al Jazeera
News
15+ Men arabs
Can you complete the demographics for the
target audience for each of these media
products?

10. Upload your diary onto your blog.

11. 10 MINUTE ACTIVITY
In pairs, compare your media consumption diaries.
• What are the similarities?
• What are the differences?
• Is there anything you are surprised by?
• When did you consume the most media? Day? Time of day?
• Where do you consume the most media? At home? On your journey to
and from school?
• Which platforms did you use? (does this vary depending on the media
consumed – ie. iPod for podcasts, Xbox for gaming, car stereo for radio
listening)
• What was your favourite medium?
• Did you tend to consume media alone or with others?
• What was the primary function of the media consumed?
• Were you surprised by the amount of media consumed?

12. COMPLETE ACTIVITY
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