Bruh

1. AUDIENCES
LESSON 2
A U D I E N C E D E M O G R A P H I C S

2. AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.

3. DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?

4. BBC NEWS AT 10
Age? 12A
Gender? Any
Ethnicity? European

5. FROZEN
Age? 7
Gender? Primary
audience
female/secondary
audience male.
Ethnicity? English

6. CALL OF DUTY
Age? 16
Gender? Primary
audience MALE
Secondary Audience
FEMALE
Ethnicity? Any

7. ASIAN EXPRESS
Age?12
Gender? Any
Ethnicity? Asia

8. VOGUE
Age? 13
Gender? Female
Ethnicity? European

9. AUDIENCE DEMOGRAPHICS
Age Gender Ethnicity
NME 12+ Male/Female European
Farmageddon 7+ Male English
Candy Crush 35+ Female/Male European
Pride Magazine
Al Jazeera
News
Can you complete the demographics for the
target audience for each of these media
products?

10. Upload your diary onto your blog.

11. 10 MINUTE ACTIVITY
In pairs, compare your media consumption diaries.
• What are the similarities?
• What are the differences?
• Is there anything you are surprised by?
• When did you consume the most media? Day? Time of day?
• Where do you consume the most media? At home? On your journey
and from school?
• Which platforms did you use? (does this vary depending on the media
consumed – ie. iPod for podcasts, Xbox for gaming, car stereo for
listening)
• What was your favourite medium?
• Did you tend to consume media alone or with others?
• What was the primary function of the media consumed?
• Were you surprised by the amount of media consumed?

12. COMPLETE ACTIVITY
SHEET 2: UPLOAD TO
BLOG