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AUDIENCES
LESSON 2
A U D I E N C E D E M O G R A P H I C S
AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.
DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?
BBC NEWS AT 10
Age? 18+
Gender? All
Ethnicity? All but
aimed at Britain
FROZEN
Age? 10-
Gender? Female
Ethnicity?
American/British
CALL OF DUTY
Age? 14-25
Gender? Male
Ethnicity?
American/British
ASIAN EXPRESS
Age? 18+
Gender? All
Ethnicity? Asian
VOGUE
Age? 18+
Gender? Female
Ethnicity? American/British
AUDIENCE DEMOGRAPHICS
Age Gender Ethnicity
NME 13+ Male American/British
Farmageddon 10- Male British/American
Candy Crush 15+ Female American/British
Pride Magazine 18+ Female People of colour
Al Jazeera
News
18+ All European
Can you complete the demographics for the
target audience for each of these media
products?
Component 1: Exploring media products Learning aim A1 Activity sheet 1, Lesson 1
Day Duration
Title, type and genre of media
product Sector (tick)
Device used
to consume
the product Context
in minutes e.g. EastEnders (soap opera) Audio/visual Publishing Interactive
e.g. tablet,
TV, radio Individually/with family/with friends
Tuesday
28th
January 180 Various YouTube videos
Mobile
Phone Individually
Wednesday
29th
January 60 Playing various video games
PS4 With friends
Thursday
30th
January
120
Reading a book
A book Individually
Friday
31st
January
30
Reading a book A book Individually
Saturday
1st
February
120 Playing various video games With friends
Component 1: Exploring media products Learning aim A1 Activity sheet 1, Lesson 1
Friday
31st
January
30
Reading a book A book Individually
Saturday
1st
February
120
Playing various video games With friends
Sunday 2nd
February
90 Watching a movie With family
Monday 3rd
February
120
Playing various video games With friends
10 MINUTE ACTIVITY
In pairs, compare your media consumption diaries.
• What are the similarities?
• What are the differences?
• Is there anything you are surprised by?
• When did you consume the most media? Day? Time of day?
• Where do you consume the most media? At home? On your journey to
and from school?
• Which platforms did you use? (does this vary depending on the media
consumed – ie. iPod for podcasts, Xbox for gaming, car stereo for radio
listening)
• What was your favourite medium?
• Did you tend to consume media alone or with others?
• What was the primary function of the media consumed?
• Were you surprised by the amount of media consumed?
COMPLETE ACTIVITY
SHEET 2: UPLOAD TO
BLOG

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Component 1 lesson 2 audiences

  • 1. AUDIENCES LESSON 2 A U D I E N C E D E M O G R A P H I C S
  • 2. AUDIENCES Media products are all created with a specific audience in mind. This is the group of people that the producer thinks will use the product and make sense of it. One way that media producers can categorise their audience is through demographics, including: – age – gender – ethnicity.
  • 3. DEMOGRAPHICS • Can you think of any other categories a media producer would need to take into consideration?
  • 4. BBC NEWS AT 10 Age? 18+ Gender? All Ethnicity? All but aimed at Britain
  • 6. CALL OF DUTY Age? 14-25 Gender? Male Ethnicity? American/British
  • 7. ASIAN EXPRESS Age? 18+ Gender? All Ethnicity? Asian
  • 9. AUDIENCE DEMOGRAPHICS Age Gender Ethnicity NME 13+ Male American/British Farmageddon 10- Male British/American Candy Crush 15+ Female American/British Pride Magazine 18+ Female People of colour Al Jazeera News 18+ All European Can you complete the demographics for the target audience for each of these media products?
  • 10. Component 1: Exploring media products Learning aim A1 Activity sheet 1, Lesson 1 Day Duration Title, type and genre of media product Sector (tick) Device used to consume the product Context in minutes e.g. EastEnders (soap opera) Audio/visual Publishing Interactive e.g. tablet, TV, radio Individually/with family/with friends Tuesday 28th January 180 Various YouTube videos Mobile Phone Individually Wednesday 29th January 60 Playing various video games PS4 With friends Thursday 30th January 120 Reading a book A book Individually Friday 31st January 30 Reading a book A book Individually Saturday 1st February 120 Playing various video games With friends Component 1: Exploring media products Learning aim A1 Activity sheet 1, Lesson 1 Friday 31st January 30 Reading a book A book Individually Saturday 1st February 120 Playing various video games With friends Sunday 2nd February 90 Watching a movie With family Monday 3rd February 120 Playing various video games With friends
  • 11. 10 MINUTE ACTIVITY In pairs, compare your media consumption diaries. • What are the similarities? • What are the differences? • Is there anything you are surprised by? • When did you consume the most media? Day? Time of day? • Where do you consume the most media? At home? On your journey to and from school? • Which platforms did you use? (does this vary depending on the media consumed – ie. iPod for podcasts, Xbox for gaming, car stereo for radio listening) • What was your favourite medium? • Did you tend to consume media alone or with others? • What was the primary function of the media consumed? • Were you surprised by the amount of media consumed?
  • 12. COMPLETE ACTIVITY SHEET 2: UPLOAD TO BLOG