2. AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.
3. DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?
4. BBC NEWS AT 10
Age? – adults
Gender? – all genders
Ethnicity? – all
ethnicities, mainly
European
9. AUDIENCE DEMOGRAPHICS
Age Gender Ethnicity
NME 17-30 Men + some
women
White people
Farmageddon PG All all
Candy Crush 13 All + mainly
women
all
Pride Magazine 17+ Women of
colour
African-Caribbean
+ English women
Al Jazeera
News
15+
Can you complete the demographics for the
target audience for each of these media
products?