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AUDIENCES
LESSON 2
A U D I E N C E D E M O G R A P H I C S
AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.
DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?
BBC NEWS AT 10
Age? – adults
Gender? – all genders
Ethnicity? – all
ethnicities, mainly
European
FROZEN
Age? – PG
Gender? – all, mainly
women
Ethnicity? – all
CALL OF DUTY
Age? – 18+
Gender? – all mainly
men
Ethnicity? – all, may
not be appropriate for
certain ethnicity
ASIAN EXPRESS
Age? – adults
Gender? – all
Ethnicity? – Asian
people
VOGUE
Age? – 12+
Gender? – mainly
women, some men
Ethnicity? – all
ethnicities
AUDIENCE DEMOGRAPHICS
Age Gender Ethnicity
NME 17-30 Men + some
women
White people
Farmageddon PG All all
Candy Crush 13 All + mainly
women
all
Pride Magazine 17+ Women of
colour
African-Caribbean
+ English women
Al Jazeera
News
15+
Can you complete the demographics for the
target audience for each of these media
products?
Audiences

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Audiences

  • 1. AUDIENCES LESSON 2 A U D I E N C E D E M O G R A P H I C S
  • 2. AUDIENCES Media products are all created with a specific audience in mind. This is the group of people that the producer thinks will use the product and make sense of it. One way that media producers can categorise their audience is through demographics, including: – age – gender – ethnicity.
  • 3. DEMOGRAPHICS • Can you think of any other categories a media producer would need to take into consideration?
  • 4. BBC NEWS AT 10 Age? – adults Gender? – all genders Ethnicity? – all ethnicities, mainly European
  • 5. FROZEN Age? – PG Gender? – all, mainly women Ethnicity? – all
  • 6. CALL OF DUTY Age? – 18+ Gender? – all mainly men Ethnicity? – all, may not be appropriate for certain ethnicity
  • 7. ASIAN EXPRESS Age? – adults Gender? – all Ethnicity? – Asian people
  • 8. VOGUE Age? – 12+ Gender? – mainly women, some men Ethnicity? – all ethnicities
  • 9. AUDIENCE DEMOGRAPHICS Age Gender Ethnicity NME 17-30 Men + some women White people Farmageddon PG All all Candy Crush 13 All + mainly women all Pride Magazine 17+ Women of colour African-Caribbean + English women Al Jazeera News 15+ Can you complete the demographics for the target audience for each of these media products?