5. WHAT IS AN AUDIENCE?
•An individual or collective group of people who read or
consume any media text Examples: Radio listeners, Television
viewers, Newspaper and
magazine readers, Web traffic on web sites.
Discussion:
WHY ARE AUDIENCES IMPORTANT?
6. WHY ARE AUDIENCES IMPORTANT?
• Without audiences there would be no media.
• Media organisations produce media texts to make profit – no
audience = no profit. The mass media is becoming more
competitive than ever to attract more and more audiences in
different ways and stay
profitable.
7. PRIMARY AND SECONDARY AUDIENCES
•The audience that the media producer sets out to
target is called the primary audience.
•A secondary audience is one that engages with
the product although it was not the intended
target.
•Have you ever been in the car with an adult and
had to listen to their choice of radio station? You
were probably part of the secondary audience!
8. CASE STUDY: DISNEY
• The primary audience for the Disney brand is children aged 4–
12 as they have a major influence over family purchases.
• The secondary audience for the Disney brand is adults who
have children in the primary audience.
• To appeal to this secondary audience in their movies, Disney
makes sure the characters have good morals and there are some
jokes or references only the adults will understand, such as the
parody of Jurassic Park (1993) in Toy Story 2 (1999).
9. Toy Story 2 references a scene from Jurassic Park – you can see
this demonstrated here (clearly the Jurassic Park clip was NOT
used in Toy Story 2!!)
11. COMPLETE ACTIVITY SHEET 3: UPLOAD
TO BLOG
Complete using the
examples discussed in
class – Inside Out, FIFA
20, Glamour, Toy Story
2, Madagascar.
In addition, select
several examples from
your media
consumption diaries –
identify primary AND
secondary audiences.
