This document discusses how media producers categorize audiences based on demographics like age, gender, and ethnicity. It provides examples of target audiences for different media products like BBC News, Frozen, Call of Duty, Asian Express, and Vogue. These specify the intended age range, gender, and ethnicity for each product. The document also includes an activity where students compare their own media consumption diaries and analyze patterns in what media they use, when and where they consume it, and whether alone or with others.

1. AUDIENCES
LESSON 2
A U D I E N C E D E M O G R A P H I C S

2. AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.

3. DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?

4. BBC NEWS AT 10
Age? 15+
Gender? either
Ethnicity? Any

5. FROZEN
Age? 4
Gender? Girls
Ethnicity? any

6. CALL OF DUTY
Age? 18
Gender? Men
Ethnicity? any

7. ASIAN EXPRESS
Age? 15+
Gender? any
Ethnicity? Asians

8. VOGUE
Age? 25+
Gender? Female
Ethnicity? British

9. AUDIENCE DEMOGRAPHICS
Age Gender Ethnicity
NME 15+ Any Any
Farmageddon 5+ men White British
Candy Crush 40+ men White British
Pride Magazine 60+ Any form of
homosexuality
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Al Jazeera
News
20+ men Asian
Can you complete the demographics for the
target audience for each of these media
products?

10. Upload your diary onto your blog.

11. 10 MINUTE ACTIVITY
In pairs, compare your media consumption diaries.
• What are the similarities?
• What are the differences?
• Is there anything you are surprised by?
• When did you consume the most media? Day? Time of day?
• Where do you consume the most media? At home? On your journey to
and from school?
• Which platforms did you use? (does this vary depending on the media
consumed – ie. iPod for podcasts, Xbox for gaming, car stereo for radio
listening)
• What was your favourite medium?
• Did you tend to consume media alone or with others?
• What was the primary function of the media consumed?
• Were you surprised by the amount of media consumed?

12. COMPLETE ACTIVITY
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