2. AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the
product and make sense of it.
One way that media producers can categorise their audience is
through demographics, including:
age
gender
ethnicity.
3. DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?
4. BBC NEWS AT 10
Age?-15+
Gender?-Both
Ethnicity?-all
9. AUDIENCE DEMOGRAPHICS
Age Gender Ethnicity
NME 12+ Both All
Farmageddon 4+ Both All
Candy Crush 7+ both All
Pride Magazine 18+ Both, mostly
women
African
Al Jazeera
News
18+ Both Qatar
Can you complete the demographics for
the target audience for each of these
media products?
