This document discusses how media producers categorize audiences based on demographics like age, gender, and ethnicity. It provides examples of target audiences for different media products like BBC News, Frozen, Call of Duty, Asian Express, Vogue, NME, Farmageddon, Candy Crush, Pride Magazine, and Al Jazeera News. Demographic information like typical age ranges, gender focus, and ethnic composition is listed for each media product's intended viewers or readers. The document encourages completing this demographic information for the given media examples.