A presentation I have done using my experience, observations and profiling of people who have signed up to attend the talk on using linkedin effectively and leveraging it to build their professional brand. Matrix on Recommendations, connections; 3 steps to get started and get going were the key take outs.

1. Serius Social Networking
Experiences of a naïve networker on

2. Inkedin for the night
• A bit about Linkedin
• Makin Linkedin Work for us
– Individuals
– Small/Medium Businesses
• Establishin ourselves (Few examples)
– Profile
– Network
– Groups
– Applications
– Answers
• A bit of what I am doin and Anecdotal Rah-rah
• Rapid Firin

3. A bit about
• Throbbing and buzzing Rolodex/supply
chain/Online talent stock exchange
• More 'beef' on us – Alma mater, Updates
(Tweets, blogs ,etc.), Communication skills
• Measure of popularity through 'activity /
traffic measures'
– More conscious to 'market' ourselves to a key
'audience'
• Upfront credibility / fitment through
recommendations
• Collective intelligence to leverage
• Finally, our professional brand building in a DIY
format. Period.

4. A bit more, about us @ Pinkedin
Recommendations
Contacts

5. Divedin, a bit more
Expand
20
21
Leverage
Data of RSVP networkers for the event, as on Sunday May 15th

6. Thinkedin about it
3% of
contacts
Recommendations
Contacts

7. Workin it out for us
• Collective and Collaborative • Alumni, Clients, Colleagues, Experts
Intelligence , Recruiters
• Ask/Give recommendations, in • Seek/Give a reason-why for
advance connecting
• Use more as a Whiteboard than a Expand • Do not hesitate to contact/message
Water cooler with more than once; if you believe the
• Ask/Share/Post opportunities relevant person is critical
• Meet beyond Linkedin atleast once, contacts • Acknowledge upon connecting
if possible • Check who is viewing your profile
• Use applications (My Travel,
Slideshare)
Leverage
existing
network
• Online talent stock exchange Be seen adding
• Ensure your profile is 100% complete
value
• Updated regularly with relevant & non-
confidential information, including blogs and
continuously
tweets
• Join/Start groups in the areas of your interest
• Post/Respond to Answers/Discussions
• Invest time and effort (3 hrs/week…..)
• Use applications (Books, Box.net, Slideshare)

8. Workin it out for our business
Focus on A, B,D,F,G

9. Workin it out in life
• Farming the present for • Mining the past for
future returns present/future pastime
• Results will take time coming • Grab them eyeballs quick
• Drive hard measures • Build on Soft measures
(Share of mind) (Share of heart)
• Develop few deeper • Build broader community
relationships quickly
• Individuals, SMBs for • Leisure, entertainment,
opportunities and lead impulsive/indulgent
generation; big corps for purchases, FMCG,
recruitment; executive Communications, guilt
lifestyle complex exploiting
products/services…..

10. Gettin Started
• Set up Your profile
• Build your network
• Use groups
• Use Applications
• Answer Questions
Following slides contain fictitious information.
Any resemblance to fellow networkers gathered in here
is not a coincidence
YES NO

11. Profile – Use the next espresso time
for that 100% elevator pitch

12. Network – Add, Focus, Expand

13. Groups – More than a spectator Sport

14. Applications – Break The Ice, Be accessible

15. Questions – Let there be more

16. Mindin my own business
• Make Linkedin url part of my coordinates
– http://www.linkedin.com/in/arunvemuri
– http://ivak99.wordpress.com; http://blog.campaignasia.com/author/arun-vemuri/
– @dailyvemuri, ivak99@yahoo.com
• Be regular in updating, sharing, responding
• Message as many as I can, of those who viewed my profile
• Promote my blogs, but rarely my personal tweets
• Seek out to meet those who I want, and meet those who ask me to
– Read/Research about them
• Be economical with lies. World peace…other such motherhoods

17. Findin Useful Track/Rese
arch
companies
• http://smb.linkedincreatives.com/
• http://www.leadformix.com/Why-Should-You-
Use-Linkedin-For-B2B-Generation/
Write as if
you write
Put it in your CV
email

18. Sinkedin?
Time for Q&A
• How much information should be made available? What fail-safes are appropriate?
• What advantages, if any, are there for the paid version of the service?
Dan Sloan