Managing Your Professional Networks Strategy Session Oct. 4 2010 Mary Canady Comprendia LLC
 
Brave New World <ul><li>Economic downturn=Tough times </li></ul><ul><li>BUT…more tools available than ever </li></ul><ul><...
Social Media. ‘Getting It.’ <ul><li>It’s not all about you </li></ul><ul><ul><ul><li>90/10 rule </li></ul></ul></ul><ul><l...
My Social Media Makeover <ul><li>2008: Jobless, Modest ‘IRL’ Network </li></ul><ul><li>2010 </li></ul><ul><ul><li>Comprend...
Which Tools Should I Use? Application Description Good for Time Needed LinkedIn Professional networking <ul><li>Personal b...
Your Channel <ul><li>Related to your elevator speech </li></ul><ul><li>Provide information related to your headline </li><...
LinkedIn…What Is It Good For? <ul><li>Maintaining your professional network </li></ul><ul><li>Building corporate brand </l...
Basics Contact Level Primary 2  3  None Contact Options <ul><li>Direct email </li></ul><ul><li>Group </li></ul><ul><li>I...
Maximizing Your Profile <ul><li>Should be as complete as resume </li></ul><ul><ul><li>Use action words and bullets </li></...
Maximizing Your Profile <ul><li>Link to your company or sites of interest </li></ul><ul><li>Include complete contact infor...
Build Your Network <ul><li>Bigger Web=More Bugs…er, Opportunities </li></ul><ul><ul><li>Better search results </li></ul></...
Build Your Network <ul><li>Look for members with large # of contacts </li></ul><ul><ul><li>LIONs link to all, beware </li>...
Leveraging Groups <ul><li>Benefits </li></ul><ul><ul><li>Directly email any group member (BIG ONE!) </li></ul></ul><ul><ul...
Don’t Forget…Etiquette <ul><li>Invitations to connect </li></ul><ul><ul><li>ALWAYS include a short note </li></ul></ul><ul...
Other Useful Features <ul><li>LinkedIn PDF Resume </li></ul><ul><li>Subscriptions </li></ul><ul><ul><li>Send ‘InMails’ </l...
Basics <ul><li>Overview </li></ul><ul><ul><li>Provide 140 character updates, AKA ‘microblogging’ </li></ul></ul><ul><ul><l...
Tactics <ul><li>Fill out profile completely and carefully </li></ul><ul><li>Get followers </li></ul><ul><ul><li>Target: 1,...
Tactics: Applications <ul><li>Posting </li></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><ul><li>Web-based </li></ul><...
Hall of Fame <ul><li>LinkedIn </li></ul><ul><ul><li>Mindy Davis </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>moder...
Get Started NOW <ul><li>Networking is not just for job seekers! </li></ul><ul><li>Face to face is still important </li></u...
Upcoming SlideShare
Loading in …5
×

Managing Your Professional Networks

2,754 views

Published on

Mary Canady's presentation to the Association for Women in Science (AWIS) Oct. 4th strategy session in San Diego.

Published in: Career
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,754
On SlideShare
0
From Embeds
0
Number of Embeds
482
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Add: Public vs. personal profile Company listing—why only 5 shown? Company Profile Link to press release on profile
  • Audit Diana
  • Be sure to put brand as name, otherwise message will not be as efficacious
  • Managing Your Professional Networks

    1. 1. Managing Your Professional Networks Strategy Session Oct. 4 2010 Mary Canady Comprendia LLC
    2. 3. Brave New World <ul><li>Economic downturn=Tough times </li></ul><ul><li>BUT…more tools available than ever </li></ul><ul><ul><li>Virtual + F2F=Powerful Combination </li></ul></ul><ul><li>Create a ‘personal brand’ </li></ul><ul><ul><li>What ‘pain’ do you address? </li></ul></ul><ul><ul><li>Can you be a ‘channel’ of information? </li></ul></ul><ul><li>What you will need </li></ul><ul><ul><li>What is your channel? </li></ul></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Content </li></ul></ul>
    3. 4. Social Media. ‘Getting It.’ <ul><li>It’s not all about you </li></ul><ul><ul><ul><li>90/10 rule </li></ul></ul></ul><ul><li>Engage, don’t broadcast </li></ul><ul><li>Your reputation is paramount </li></ul><ul><li>To know, you must do </li></ul><ul><li>Don’t forget….etiquette </li></ul>
    4. 5. My Social Media Makeover <ul><li>2008: Jobless, Modest ‘IRL’ Network </li></ul><ul><li>2010 </li></ul><ul><ul><li>Comprendia/SDBN Network </li></ul></ul><ul><ul><ul><li>Mary: 1,100 personal LI connections ( can contact 70M ) </li></ul></ul></ul><ul><ul><ul><li>SDBN/OCBN LI groups: 3,400 members </li></ul></ul></ul><ul><ul><ul><li>LI Biotech Marketing Group: 1,700 </li></ul></ul></ul><ul><ul><ul><li>Synergized with Twitter, Facebook & blogs </li></ul></ul></ul><ul><ul><ul><li>Result: can reach10,000 with any message </li></ul></ul></ul><ul><ul><li>Accomplished blogger, writer, speaker </li></ul></ul><ul><ul><li>Worked with more than 15 companies through Comprendia </li></ul></ul>
    5. 6. Which Tools Should I Use? Application Description Good for Time Needed LinkedIn Professional networking <ul><li>Personal brand </li></ul><ul><li>Job hunting </li></ul><ul><li>Leads </li></ul>2-4 Hrs/wk Twitter Sharing information with short updates <ul><li>Personal brand </li></ul><ul><li>Connecting via content </li></ul><ul><li>Events </li></ul>2-4 Hrs/wk Facebook Social networking <ul><li>Corporate pages </li></ul>2-4 Hrs/wk Blog Dynamic website with daily-weekly articles <ul><li>Personal brand </li></ul><ul><li>4-6 Hrs/wk </li></ul>
    6. 7. Your Channel <ul><li>Related to your elevator speech </li></ul><ul><li>Provide information related to your headline </li></ul><ul><li>Content ideas </li></ul><ul><ul><li>Article, blog post </li></ul></ul><ul><ul><li>Company news </li></ul></ul><ul><ul><li>Event you’ll be attending </li></ul></ul><ul><ul><li>News and resources from your field </li></ul></ul><ul><ul><li>GREAT if you can direct them to your website </li></ul></ul><ul><li>Leverage the community </li></ul><ul><li>Use tools like RSS </li></ul>
    7. 8. LinkedIn…What Is It Good For? <ul><li>Maintaining your professional network </li></ul><ul><li>Building corporate brand </li></ul><ul><li>Lead generation </li></ul><ul><ul><li>“ I use LinkedIn more than our CRM.” </li></ul></ul><ul><li>Soft sell serendipity </li></ul><ul><li>Hiring: Post jobs or search </li></ul><ul><li>LinkedIn (LI)Works best </li></ul><ul><ul><li>With a large network </li></ul></ul><ul><ul><li>Leveraging groups </li></ul></ul><ul><ul><li>In conjunction with social media & face to face interactions </li></ul></ul>
    8. 9. Basics Contact Level Primary 2  3  None Contact Options <ul><li>Direct email </li></ul><ul><li>Group </li></ul><ul><li>InMail </li></ul><ul><li>Introduction </li></ul><ul><li>Group </li></ul><ul><li>InMail </li></ul><ul><li>Introduction </li></ul><ul><li>Group </li></ul><ul><li>InMail (most) </li></ul>
    9. 10. Maximizing Your Profile <ul><li>Should be as complete as resume </li></ul><ul><ul><li>Use action words and bullets </li></ul></ul><ul><ul><li>Headline—what ‘pain’ do you address? </li></ul></ul><ul><ul><li>Adding all past companies with information for each helps others to find you </li></ul></ul><ul><li>Use keywords from Google Adwords, company target projects to help getting found </li></ul><ul><li>Get a ‘vanity’ URL </li></ul><ul><ul><li>Add to email signature, business card </li></ul></ul><ul><li>Add a head shot </li></ul><ul><ul><li>Friendly, professional </li></ul></ul><ul><ul><li>Next best thing to face to face </li></ul></ul><ul><li>Check for spelling errors! </li></ul>
    10. 11. Maximizing Your Profile <ul><li>Link to your company or sites of interest </li></ul><ul><li>Include complete contact information </li></ul><ul><li>Get recommended </li></ul><ul><ul><li>Don’t be shy </li></ul></ul><ul><ul><ul><li>Look through contacts, you’ll be amazed </li></ul></ul></ul><ul><ul><ul><li>Only ~50% may respond, don’t be offended </li></ul></ul></ul><ul><ul><li>BUT don’t ask people you didn’t work with directly </li></ul></ul><ul><ul><li>Reciprocate? Up to you </li></ul></ul>
    11. 12. Build Your Network <ul><li>Bigger Web=More Bugs…er, Opportunities </li></ul><ul><ul><li>Better search results </li></ul></ul><ul><ul><li>More ‘soft sell’ opportunities </li></ul></ul><ul><li>Places to look </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><ul><li>Upload contacts </li></ul></ul></ul><ul><ul><ul><li>Companies you’ve worked at </li></ul></ul></ul><ul><ul><ul><li>Others’ contacts </li></ul></ul></ul><ul><ul><ul><li>Groups </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>‘ People You May Know’ </li></ul></ul></ul><ul><ul><li>Ouside LinkedIn </li></ul></ul><ul><ul><ul><li>Email client </li></ul></ul></ul><ul><ul><ul><li>CRM </li></ul></ul></ul><ul><ul><ul><li>Business card stack </li></ul></ul></ul>
    12. 13. Build Your Network <ul><li>Look for members with large # of contacts </li></ul><ul><ul><li>LIONs link to all, beware </li></ul></ul><ul><ul><li>Recruiters may poach your contact list </li></ul></ul><ul><li>Should you share? </li></ul><ul><ul><li>Personal decision </li></ul></ul><ul><ul><li>Most do </li></ul></ul><ul><ul><li>Your connection is your connection </li></ul></ul><ul><li>Don’t be shy about asking </li></ul><ul><ul><li>BUT don’t overdo it </li></ul></ul><ul><ul><ul><li>Small # of ‘I don’t know’ responses allowed </li></ul></ul></ul>
    13. 14. Leveraging Groups <ul><li>Benefits </li></ul><ul><ul><li>Directly email any group member (BIG ONE!) </li></ul></ul><ul><ul><li>Can post questions to group </li></ul></ul><ul><ul><li>Searches give more results </li></ul></ul><ul><li>Join up to 50 groups </li></ul><ul><li>Choose large, relevant, active groups </li></ul><ul><ul><li>Your news will not be seen in spam-y groups </li></ul></ul>
    14. 15. Don’t Forget…Etiquette <ul><li>Invitations to connect </li></ul><ul><ul><li>ALWAYS include a short note </li></ul></ul><ul><ul><li>Remind them how they know you </li></ul></ul><ul><ul><li>Give them a compliment & benefit to linking with you </li></ul></ul><ul><li>90/10 Rule </li></ul><ul><ul><li>Post 9 helpful items for every 1 self promoting </li></ul></ul><ul><ul><li>ADD VALUE </li></ul></ul><ul><li>Avoid ‘bait and switch’ questions </li></ul><ul><ul><li>E.g. ‘Where can I get high quality structural biology?’ </li></ul></ul>
    15. 16. Other Useful Features <ul><li>LinkedIn PDF Resume </li></ul><ul><li>Subscriptions </li></ul><ul><ul><li>Send ‘InMails’ </li></ul></ul><ul><ul><li>See more search results </li></ul></ul><ul><li>Introductions </li></ul><ul><li>Follow companies </li></ul><ul><ul><li>Competitors </li></ul></ul><ul><ul><li>Clients/Partners </li></ul></ul><ul><ul><li>Potential clients/Partners </li></ul></ul><ul><li>Events </li></ul><ul><ul><li>Add RSVPs, connect with others </li></ul></ul><ul><li>Ask/answer questions </li></ul>
    16. 17. Basics <ul><li>Overview </li></ul><ul><ul><li>Provide 140 character updates, AKA ‘microblogging’ </li></ul></ul><ul><ul><li>@[user] to send a public message (reply) </li></ul></ul><ul><ul><li>D [user] to send private message (DM) </li></ul></ul><ul><ul><li>#[text] is a ‘hashtag’ to follow events or chats </li></ul></ul><ul><li>Follow based on content, don’t need to know </li></ul><ul><ul><li>Hint: this is huge for getting new leads! </li></ul></ul><ul><li>Provide information based on ‘channel’ </li></ul><ul><li>Should be a conversation if you’re doing it right! </li></ul>
    17. 18. Tactics <ul><li>Fill out profile completely and carefully </li></ul><ul><li>Get followers </li></ul><ul><ul><li>Target: 1,000 </li></ul></ul><ul><ul><li>To be followed, you must follow </li></ul></ul><ul><ul><ul><li>Twitterer will be sent message that you are following </li></ul></ul></ul><ul><ul><ul><li>Search twitter for terms (e.g., ‘kinase’) </li></ul></ul></ul><ul><ul><ul><li>Conference hashtags (#acs_boston) </li></ul></ul></ul><ul><ul><ul><li>Scientist lists </li></ul></ul></ul><ul><ul><ul><li>Don’t follow more than 100/day </li></ul></ul></ul><ul><li>Provide content from RSS or other twitterers </li></ul><ul><li>Engage with twitterers </li></ul>See ‘How To Get More Life Science Followers on Twitter’ on Delicious list
    18. 19. Tactics: Applications <ul><li>Posting </li></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><ul><li>Web-based </li></ul></ul></ul><ul><ul><ul><li>Schedule Tweets (best to space out—3-4 tweets/day) </li></ul></ul></ul><ul><ul><ul><li>Post to many other apps </li></ul></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><ul><li>Desktop, iPhone, iPad App </li></ul></ul></ul><ul><ul><ul><li>Very popular </li></ul></ul></ul><ul><ul><li>Twhirl </li></ul></ul><ul><ul><ul><li>Desktop App (smaller windows) </li></ul></ul></ul><ul><ul><ul><li>Good for multiple accounts </li></ul></ul></ul>To see which apps people are using, check bottom of tweets.
    19. 20. Hall of Fame <ul><li>LinkedIn </li></ul><ul><ul><li>Mindy Davis </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>modernscientist </li></ul></ul><ul><ul><li>sciencegoddess </li></ul></ul><ul><li>Blog/Personal Branding </li></ul><ul><ul><li>TigerTox </li></ul></ul><ul><ul><li>Women in Science Blogging (Guardian) </li></ul></ul>
    20. 21. Get Started NOW <ul><li>Networking is not just for job seekers! </li></ul><ul><li>Face to face is still important </li></ul><ul><ul><li>SDBN </li></ul></ul><ul><ul><li>San Diego Biotech Discussion Group </li></ul></ul><ul><ul><li>ACS </li></ul></ul><ul><ul><li>AWIS </li></ul></ul><ul><ul><li>SABPA </li></ul></ul><ul><ul><li>PGC200 </li></ul></ul><ul><li>Meet for lunch ‘just because’ </li></ul><ul><li>Pay it forward </li></ul>

    ×