Social Media: Land Your Next Job Through LinkedIn
WHO IS HOLLY & EXPAND SOCIALLY? • How I know JFS • 12+ years in RecruiDng/Sales • Expand Socially, LLC • IT MarDni • Cell Phone Reminder
SOCIAL MEDIA: TRIVIA QUESTION What percentage of employers use social media as a way to research potenDal job candidates? A. 25% B. 53% C. 17% D. 80%
TODAY’S AGENDA • What is LinkedIn? • Why Should You Use LinkedIn? • LinkedIn Overview • Interview and General Tips
WHAT IS LINKEDIN • World’s Largest Professional Network on the Internet • LinkedIn is the world’s largest professional network, supporDng more than 161 million users in more than 200 countries and territories • Leading professional sharing community • Used by 69% of Fortune 100 companies • 107 Million unique visitors • Over 150 Industries • 2+ Members sign up per second
WHY USE LINKEDIN? • Research capabiliDes • No contact info needed • You can follow updates on prospect companies • Search for opportuniDes-‐ job alerts • Turn your applicaDon into an interview • Improve your Google results • Recruiters/Companies use this tool to ﬁnd candidates • Companies get indirect reference info from your LinkedIn proﬁle/ connecDons you may share • Get advice from peers in the industry • Send messages in bulk • Increase your creditability/brand • Keep up with your friends and understand what they do
YOUR ADVOCATES & BEING A TRUSTED ADVISOR • Knowing Your Advocates-‐ 10 ﬁngers • AccepDng all advice and invitaDons • BE SELFLESS! • Network with: • Past peers 10 • People at targeted companies People Who • Industry experts Recommend You 10 • Friends Opportunity People You Recommend • Family • Neighbors Your Success Stories
LINKEDIN CHECKLIST -‐ Go through Cheat Sheet for sejngs -‐ Add Photo (Even if you think it will work against you) -‐ Make sure you have skills listed (endorsements) -‐ Put your email somewhere anyone can view -‐ Review your network in prospect companies -‐ Find a recruiter at prospect companies -‐ Put status updates out there regularly -‐ Use tags to manage your contacts -‐ Join relevant local groups
ADDING CONNECTIONS • Use Email Tool to invite • Import Tool to see who is on LinkedIn you know • Send invites to people from your current/past employers • Personalize your note • Have relevant comments/requests • Reviewing “People You May Know”
FINDING KEY GROUPS AND JOINING • Reviewing Groups that are local to you • Using keywords • What groups are recruiters in? • Following discussions in groups • Jobs posted in groups-‐ discussions vs. job posDngs
USING TAGS ON LINKEDIN THE WHAT: THE WHY:Using Tags You can categorize a 1st degree connecDons with a tag to send out a mass email through LinkedIn. (Each tag can only send up to 50 people a message so you may want to create a secondary tag if you gain more than 50 people in a category) 12
SEARCH AND SAVING JOBS/ COMPANIES • Searches: Saved and New Searches on Jobs • ConnecDng with new targets through groups • Follow prospect companies for updates and research informaDon • Who works for the company? • Who is posDng posiDons at the company?
LINKEDIN WEEKLY TIME COMMITMENT • How to stay in touch with your network • Use when you need verses regular review • Adding connecDons • PosDng Updates to Your Proﬁle • Check Saved Job Searches • Who has viewed your proﬁle OTHER TIPS • Check out groups on www.meetup.com • Use this site to get contact info for people: hpps://www.jigsaw.com
TURNING YOUR APPLICATION INTO AN INTERVIEW -‐ Track where you are applying to-‐ applicaDon spreadsheet -‐ Follow up regularly – be aggressive -‐ Find a recruiter at the company and introduce yourself -‐ Call on a friend in your network to help you get on the phone with someone -‐ Prove you have the right experience by customizing your resume for each job you apply to -‐ What do you do? – Know Your Pitch -‐ Do your research on the company/people before you talk to them.
INTERVIEWING 101 TIPS • Wear a suit-‐ Don’t ask if it’s okay to dress down • Be on Dme-‐ or early • Bring quesDons to the table-‐ over prepare • Be able to answer, “Tell me about yourself” in a short summary • Build a personal rapport • Be prepared for behavioral type quesDons • Ask for a business card before you leave the interview • Follow up arer the interview -‐ thank you note & announce your interest
NEXT STEPS WITH HOLLY • Contact me with quesDons • Connect and follow Expand Socially / Oﬀer tesDmonial • Follow Expand Socially on LinkedIn: hpp://www.linkedin.com/company/expand-‐socially-‐llc • Holly directly on Linkedin: hpp://www.linkedin.com/in/hollysolomon • Twiper: @expandsocially • Facebook: hpps://www.facebook.com/ExpandSociallyLLC