Social Media Land Your Next Job

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Training delivered for Jewish Family Service\'s SUCCESS program aimed to help people in their job search use the social media tools like LinkedIn to land their next job!

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Social Media Land Your Next Job

  1. 1. Social  Media:   Land  Your  Next  Job  Through  LinkedIn              
  2. 2. WHO  IS  HOLLY  &  EXPAND  SOCIALLY?  •  How  I  know  JFS  •  12+  years  in  RecruiDng/Sales  •  Expand  Socially,  LLC    •  IT  MarDni        •  Cell  Phone  Reminder  
  3. 3. SOCIAL  MEDIA:  TRIVIA  QUESTION  What  percentage  of  employers  use  social  media  as  a  way  to  research  potenDal  job  candidates?   A.  25%   B.  53%   C.  17%   D.  80%  
  4. 4. TODAY’S  AGENDA  •  What  is  LinkedIn?  •  Why  Should  You  Use  LinkedIn?  •  LinkedIn  Overview  •  Interview  and  General  Tips  
  5. 5. WHAT  IS  LINKEDIN  •  World’s  Largest  Professional  Network  on  the  Internet  •  LinkedIn  is  the  world’s  largest  professional  network,   supporDng  more  than  161  million  users  in  more  than  200   countries  and  territories  •  Leading  professional  sharing  community  •  Used  by  69%  of  Fortune  100  companies  •  107  Million  unique  visitors  •  Over  150  Industries  •  2+  Members  sign  up  per  second  
  6. 6. WHY  USE  LINKEDIN?  •  Research  capabiliDes    •  No  contact  info  needed  •  You  can  follow  updates  on  prospect  companies  •  Search  for  opportuniDes-­‐  job  alerts  •  Turn  your  applicaDon  into  an  interview    •  Improve  your  Google  results  •  Recruiters/Companies  use  this  tool  to  find  candidates  •  Companies  get  indirect  reference  info  from  your  LinkedIn  profile/ connecDons  you  may  share  •  Get  advice  from  peers  in  the  industry  •  Send  messages  in  bulk  •  Increase  your  creditability/brand  •  Keep  up  with  your  friends  and  understand  what  they  do  
  7. 7. YOUR  ADVOCATES  &     BEING  A  TRUSTED  ADVISOR  •  Knowing  Your  Advocates-­‐  10  fingers  •  AccepDng  all  advice  and  invitaDons  •  BE  SELFLESS!  •  Network  with:   •  Past  peers   10 •  People  at  targeted  companies   People Who •  Industry  experts   Recommend You 10 •  Friends   Opportunity People You Recommend •  Family   •  Neighbors   Your Success   Stories
  8. 8. LINKEDIN  CHECKLIST    -­‐  Go  through  Cheat  Sheet  for  sejngs  -­‐  Add  Photo  (Even  if  you  think  it  will    work  against  you)  -­‐  Make  sure  you  have  skills  listed  (endorsements)  -­‐  Put  your  email  somewhere  anyone  can  view  -­‐  Review  your  network  in  prospect  companies  -­‐  Find  a  recruiter  at  prospect  companies  -­‐  Put  status  updates  out  there  regularly  -­‐  Use  tags  to  manage  your  contacts  -­‐  Join  relevant  local  groups  
  9. 9. ADDING  CONNECTIONS  •  Use  Email  Tool  to  invite  •  Import  Tool  to  see  who  is  on  LinkedIn  you   know  •  Send  invites  to  people  from  your  current/past   employers  •  Personalize  your  note  •  Have  relevant  comments/requests  •  Reviewing  “People  You  May    Know”    
  10. 10. FINDING  KEY  GROUPS  AND  JOINING       •  Reviewing  Groups  that  are  local  to  you     •  Using  keywords   •  What  groups  are  recruiters  in?   •  Following  discussions  in  groups   •  Jobs  posted  in  groups-­‐  discussions  vs.  job   posDngs  
  11. 11. LINKEDIN  ENDORSEMENTS  
  12. 12. USING  TAGS  ON  LINKEDIN  THE WHAT: THE WHY:Using  Tags   You  can  categorize  a  1st   degree  connecDons  with  a   tag  to  send  out  a  mass  email   through  LinkedIn.       (Each  tag  can  only  send  up  to   50  people  a  message  so  you   may  want  to  create  a   secondary  tag  if  you  gain   more  than  50  people  in  a   category)   12
  13. 13. SEARCH  AND  SAVING  JOBS/  COMPANIES  •  Searches:  Saved  and  New  Searches  on  Jobs  •  ConnecDng  with  new  targets  through  groups  •  Follow  prospect  companies  for  updates  and   research  informaDon  •  Who  works  for  the  company?  •  Who  is  posDng  posiDons  at  the  company?    
  14. 14. LINKEDIN  WEEKLY  TIME  COMMITMENT   •  How  to  stay  in  touch  with  your  network   •  Use  when  you  need  verses  regular  review   •  Adding  connecDons   •  PosDng  Updates  to  Your  Profile   •  Check  Saved  Job  Searches   •  Who  has  viewed  your  profile  OTHER  TIPS       •  Check  out  groups  on  www.meetup.com       •  Use  this  site  to  get  contact  info  for  people:   hpps://www.jigsaw.com    
  15. 15. TURNING  YOUR  APPLICATION  INTO  AN  INTERVIEW    -­‐  Track  where  you  are  applying  to-­‐  applicaDon   spreadsheet  -­‐  Follow  up  regularly  –  be  aggressive  -­‐  Find  a  recruiter  at  the  company  and  introduce  yourself  -­‐  Call  on  a  friend  in  your  network  to  help  you  get  on  the   phone  with  someone  -­‐  Prove  you  have  the  right  experience  by  customizing  your   resume  for  each  job  you  apply  to  -­‐  What  do  you  do?  –  Know  Your  Pitch  -­‐  Do  your  research  on  the  company/people  before  you   talk  to  them.  
  16. 16. INTERVIEWING  101  TIPS  •  Wear  a  suit-­‐  Don’t  ask  if  it’s  okay  to  dress  down  •  Be  on  Dme-­‐  or  early  •  Bring  quesDons  to  the  table-­‐  over  prepare  •  Be  able  to  answer,  “Tell  me  about  yourself”  in  a   short  summary  •  Build  a  personal  rapport  •  Be  prepared  for  behavioral  type  quesDons  •  Ask  for  a  business  card  before  you  leave  the   interview  •  Follow  up  arer  the  interview  -­‐  thank  you  note  &   announce  your  interest  
  17. 17. NEXT  STEPS  WITH  HOLLY   • Contact  me  with  quesDons   • Connect  and  follow  Expand  Socially  /  Offer   tesDmonial   •  Follow  Expand  Socially  on  LinkedIn:   hpp://www.linkedin.com/company/expand-­‐socially-­‐llc     •  Holly  directly  on  Linkedin:   hpp://www.linkedin.com/in/hollysolomon     •  Twiper:  @expandsocially   •  Facebook:  hpps://www.facebook.com/ExpandSociallyLLC    

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