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At Harnessing the Web 2015, the annual MemberWise conference, Purple Vision colleagues Mags Rivett & Dawn Varley presented online journeys for members.
This presentation identifies what they are, why you need them and how to get started - as well as some of the pitfalls to consider when setting this up.
The session was interactive and invited attendees to draw a journey each and hand it in. Purple Vision have created a playbook of example journeys for event delegates based on this.