Nonprofit Social Media Training-101


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In this updated, session on social media tactics and tips you will learn the ins and outs of becoming a social media expert.

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  • You can see the names we have claimed in the social space above. Connect with us online, friend and follow us. We will follow you back.We do have LinkedIn profile however, because we don’t have a distinct email domain e.g. we can't create a Company Page for our business unit. Instead we have created a group. Go to groups and search on “Sage Nonprofit”Leverage our efforts as your own… RT @SageNonprofit to increase awareness, create new links, comments etc., link to our blog posts, participate in discussions in our LinkedIn group.
  • Read the headline for the two partners above, do you hear a difference in how they are presenting themselves? If you are a nonprofit, who would you want to work with?Your profile is your introduction. Recommendations:Make your description client focused. Your profile summary is the thing that’s looked at more than any other and you can always change it. Try new descriptions.It will be looked at by potential clients who you meet and then who check you out online afterwards. It will be looked at by potential referrers who offer to connect you with prospects.
  • Nonprofit Social Media Training-101

    1. 1. Become a Social MediaExpert in 60 MinutesBridget L. BrandtDirector of Marketing
    2. 2. 2
    3. 3. Agenda• Goals For Social Media• Why We Do It• How to Be Social• Listening for Leads In Social Media – Linked In – Twitter – Facebook – HootSuite – Links• Real World—Tips, Tricks, & Q/A 3
    4. 4. Goals • Increasing brand awareness. • Research. • Listen. • Monitor. • Engage. • Build reputation. • Leads. 4
    5. 5. How To Be Social• Listen – Gain insight into our ―audience‖ customers, competitors, prospects, influencers. – RSS feeds, Google Reader, Google alerts and tools like Hootsuite, Social Mention• Share – Links to content on our blog, website: whitepapers etc. – Events or conferences you are attending and announcements in real time. – Content from training/conference sessions: live tweet content, post something to Facebook, etc. – Videos or pictures of events – presentations, parties, customers, partners, employees etc.• Engage – Make comments, respond to mentions of @yourhandle. Ask questions. Help others connect online. ―DM you should follow …‖• Acknowledge – Publicly recognize, give thanks, call out fans, followers, etc.• Create – Social media may be the engine for our marketing efforts, the fuel that powers it is CONTENT. – Commit to creating content – your own blog posts, tweets etc.• Promote – Any actions that drive to our website, blog or related content even sales, marketing or training events. 5
    6. 6. YOU Create & Publish Quality Content ? YOU Invite, New Users Share, Discover Engage, Organically Acknowled Online ge ―Users‖ Share & YOU Content,Measures Create Links Sites get YOUR traffic. ―Rep‖ is Leads Reinforced Increase 6
    7. 7. Who uses social networking at work? Employees who access social media at work 64% access SM sites are happier and MORE via their mobile device. productive. 35% via their work computer. What do they use it for? - 10% personal - 35% business - 55% both 7
    8. 8. Nearly 2/3 of US Internet users regularly use a social network. Source: Hubspot, 12/11Be Consistent with Naming • Examples online. – Facebook – – LinkedIn. – – – You Tube - SageNonprofit – Participate in the community forums and visit our blog 8
    9. 9. Social Framework6:1 Blog Forum Facebook Linked In Slideshare Twitter You TubeListen Daily Daily Daily Daily Daily Daily DailyShare 3/week 1-2/DayEngage 3/week 1-2/DayAcknowledge 3-5/week 1-2/weekPromote 2/week 3/weekCreate 3/week Daily 1 – 2/day 2/week 1/month 4-6/day 1/weekMeasure “Social media may be the engine for your marketing efforts, the fuel that powers it is content.” 9
    10. 10. Linked In 10
    11. 11. Linked In – A Tale of Two Profiles 11
    12. 12. Linked In Tips – Your Profile 1. Your profile is your introduction - complete it. 2. Add a headline that Add a communicates what you do vs. Headline your title. Think of keywords colleagues or prospects would use to find you in Linked In. 3. Add Summary & Specialties make them client and industry focused. 4. For each job experience: answer who you help, problems you solve & results achieved. Add Summary & Specialties 5. Use the space ―above the fold‖ to communicate whatever info you want to give to sell yourself or your services. You can list your services, a summary of 12 clients helped, etc.
    13. 13. Linked In Groups Search 4 Groups Here• Go to the Search bar at the top left of the LI screen, select ―Groups‖ from the drop down and type in your subject of interest. Once in the• Linked In Groups enable you to ―Group‖ page, select ―More‖ to define how you participate in configure your discussions and receive settings. information. You can choose to login and browse topics or you choose to receive a collated email of discussions daily or weekly.• Select the group of interest and then navigate to ―My Settings‖ on the ―More‖ tab. A screen like the one shown will display. 13
    14. 14. Twitter 14
    15. 15. More than 1/2 of active Twitter users follow companies, brands,Twitter Tips or products on social networks. Source: Hubspot, 12/11• Basic terms you should know – RT – retweet, is acknowledgement – MT – modified tweet (use when you edit text and RT) – Via - use ―via‖ for attribution and multiple acknowledgements – @reply – public conversation – Direct Message (DM) - private conversation• Add value by sharing links to relevant, nonprofit, accounting, etc… information.• Content from conferences is a ―value add‖, latest industry information, ―news‖, … 15
    16. 16. Twitter Tips 1. Be consistent with your names. 2. Add a picture! 3. Write a headline communicating what you do, your interests and please include our website 4. Use Hootsuite, Tweetdeck etc. to organize and manage. 5. Start by following and listening. 6. Share and acknowledge. 7. Engage in conversations. 16
    17. 17. 6 Reasons to Use Twitter1. Competitive intelligence ―spy‖ on what other Nonprofits are doing.2. Follow, listen and keep up with your donors.3. Increase awareness.4. Discover and follow up with funding opportunities.5. Address service/program shortfalls rapidly6. Generate leads when you post and share relevant content and Twitter, you help to drive traffic to your website/s, increase SEO rankings … 17
    18. 18. Framework for Actions - TwitterCreate & Share Promote EventEngage Prospect Listen Acknowledge 18
    19. 19. Framework for Actions - Twitter AcknowledgeCreate & EngageListen & Share 19
    20. 20. Facebook 20
    21. 21. Did you know that 93% of US adult internet users are on Facebook? Unless you only sell to that laggy little 7% of allAbout Facebook internet users, think again! Source: Hubspot, 12/11 • We are pretty certain you know about Facebook. – Yes, there are an awful lot of posts about cats. – It can suck huge amounts of time from your day. – BUT….stat 21
    22. 22. Facebook Tips1. Fill out your profile completely.2. Connect to donors, like minded orgs, partnerships, funders3. Update your status.4. Connect your page to your web page, remember the point is to drive traffic to your site.5. Be FUN! 22
    23. 23. Pintrest 23
    24. 24. 24
    25. 25. About Pintrest• Pinterest is a Virtual Pinboard.Pinterest lets you organize and share all the images you find on theweb. 25
    26. 26. Hootsuite 26
    27. 27. Hootsuite (it’s free!) 27
    28. 28. Listen in on the conversations online. Organize multiple streams of info by your @handleHootsuite or #searchterm. Here we are listening to #afpmeet, #nptech and ―fundraising 28
    29. 29. Write your message and select the networks to post in by checking the account icon. YouHootsuite can even schedule your tweets in advance. 29
    30. 30. More Links••••• 30
    31. 31. Twitter: BridgetLBrandtBlog: 31