Repurposing content is a tool that is fully at our disposal, we just need to understand what it is we want to revamp, revitalize, amplify, and evolve. To do this we have to ask questions and this presentation will provide and give you guidance.

1. BY ALEXANDRIA ROBINSON
REUSE, REDUCE,
RECYCLE THE
CONTENT:
REPURPOSING
CONTENT
CONTENT MARKETING, UCSD, 2021

2. Discussion
Today:
WHAT IS REPURPOSING CONTENT?
GOALS
BENEFITS
DECISIONS, DECISIONS, DECISIONS
TOOLS AND TECHNIQUES

3. What is
Repurposing
Content?
Repurposing can be synonymous
with recycling
Repurposing content is taking a
single piece of content and
transforming that content into
different mediums and placing it
on multiple platforms.

4. Old information is:
reused
reduced (at times)
recycled
What is
Repurposing
Content?
New information is used in the
same capacity, hence the term
repurposed content.

5. G
What are your goals for
this content?
O
A
L
S
Where do you want to
distribute this content?
What platform?
Which content do you
repurpose?

6. HowDoes
YourAudience
Liketo
Receive
Information?
BLOG POST
INFOGRAPHICS
PODCAST
(reading)
(listening)
(visual)

7. Benefits to
Repurposing
Content
The benefits of repurposing
can be represented in different
ways like:
To amplify the message of your
content
To evolve your visuals for your
content
To revitalize your content

8. There are so many formats and
respective platforms to choose
from that we need to always ask
questions about our Decisions
Decisions
Decisions
audiences intentions
reach traffic
messaging goals
time and energy

9. PRESENTATIONS: Canva, and SlideShare to
share your repurposed content.
WEBINARS: GoToWebinar
PODCASTS: Anchor
MICRO CONTENT (digestible content): MeetEdgar
NEWSLETTERS: MailChimp, convert kit
eBOOKS: Blurb
INFOGRAPHICS: Pinterest, Canva Visual.ly,
Visme, Piktochart
VIDEOS: YouTube, Vimeo, Animoto
BLOGS: Quora, Designerr
Techniques
and Tools
The possibilities to recreate
and share are endless, this is
just a suggestive list.
Designrr is THE tool made for
repurposing content!

10. BLOG POSTS can be transformed into a
podcast, quotes, social media post, webinars,
presentations, email newsletters
PODCASTS can be repurposed into blogs, fun
facts, audiograms, videos, eBooks,
infographics
INFOGRAPHICS can be repurposed from
statistics, blog posts, polls, how-tos,
whitepapers
VIDEOS can be repurposed to make reels,
tiktok videos, podcasts, blogs

11. Repurposing content can seem
overwhelming, but once you have a
plan of action and strategy and you’ve
asked all the necessary questions
regarding repurposing, it can be a
valuable outlet for content creation.
And there are many more ways you
can repurpose, revamp, or amplify
your content.

12. Works Cited
Raybould, Maria. “The Only Guide to Repurposing Content You Will Need
in 2021.” SEMrush Blog, 22 Dec 2020, Retrieved November 12, 2021,
from https://www.semrush.com/blog/guide-to-repurposing-content-in-
2020/
Raybould, Maria. “8 Tools for Repurposing Content.” SEMrush Blog, 22
Jul 2020, Retrieved November 12, 2021, from
https://www.semrush.com/blog/8-tools-for-repurposing-content/