SlideShare a Scribd company logo
Juliette Fechter
IMAGES
VISUALLY APPEALING LAYOUT
STRATEGIC RHETORIC/TONE
POWERFUL TITLE
INTERNAL AND EXTERNAL LINKS
BLOGGING BASICS
Checklist
SEARCH ENGINE OPTIMIZATION
0 1
1. Utilize Images
Use images to break up large chunks of text for
better readability
Create infographics to convey data or
information
Try to utilize at least 2 images per blog post
0 2
Break up texts with subheadings
Use sections around 200 words
Optimize your website design for both mobile
and desktop readability
0 3
2. Create a visually appealing
layout
Know your audience
Use strong words and choose your tone
strategically
Avoid any spelling/grammar mistakes
0 4
3. USE Strong rhetoric
Utilize power words that evoke emotion or
stimulate the senses
Use numbers or statistics in your title
0 5
4. choose a strategic title
Linking establishes credibility
Linking allows the search engines to find your
blog post better
Implement both internal and external links
when possible
0 6
5. Implement linking
Familiarize yourself with keyword research,
meta descriptions, and image tags
SEO best practices will boost long-term
marketing efforts
WordPress has plug-ins like Yoast to help
0 7
6. search engine optimization
Inject life into your content, even if the topic is
boring
Implement storytelling techniques
Write like you care!
0 8
7. Write with enthusiasm
Juliette Fechter

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Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Post

  • 2. IMAGES VISUALLY APPEALING LAYOUT STRATEGIC RHETORIC/TONE POWERFUL TITLE INTERNAL AND EXTERNAL LINKS BLOGGING BASICS Checklist SEARCH ENGINE OPTIMIZATION 0 1
  • 3. 1. Utilize Images Use images to break up large chunks of text for better readability Create infographics to convey data or information Try to utilize at least 2 images per blog post 0 2
  • 4. Break up texts with subheadings Use sections around 200 words Optimize your website design for both mobile and desktop readability 0 3 2. Create a visually appealing layout
  • 5. Know your audience Use strong words and choose your tone strategically Avoid any spelling/grammar mistakes 0 4 3. USE Strong rhetoric
  • 6. Utilize power words that evoke emotion or stimulate the senses Use numbers or statistics in your title 0 5 4. choose a strategic title
  • 7. Linking establishes credibility Linking allows the search engines to find your blog post better Implement both internal and external links when possible 0 6 5. Implement linking
  • 8. Familiarize yourself with keyword research, meta descriptions, and image tags SEO best practices will boost long-term marketing efforts WordPress has plug-ins like Yoast to help 0 7 6. search engine optimization
  • 9. Inject life into your content, even if the topic is boring Implement storytelling techniques Write like you care! 0 8 7. Write with enthusiasm