The document outlines five tips for scaling a content marketing strategy efficiently. It emphasizes the use of minimum viable content, creating reusable introductory material, leveraging force multiplier assets, learning to decline unsuitable content requests, and reviewing past content for updates. These strategies aim to enhance content production without overextending resources.

1. 5 TIPS TO
SCALING
YOUR
CONTENT
MARKETING
STRATEGY
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2. Increasing the amount of content is not the
answer. Effectively building a system
to produce more content with minimal
resources is the goal. I have 5 tips to
effectively and efficiently scale your content
strategy

3. 1.Minimum Viable
Content Approach

4. MVC is the smallest type of content that
influences the behavior of your target
audience and teaches you something about
them. Whether it is how they
respond to a video,blog or infographic.
Minimum Viable Content in the scope of
your marketing plan is big enough to get your
audience's attention, small
enough to be created quickly, deployed
easily and measured often.

5. 2.Create Intro Content Only
Once

6. Getting and keeping your audience’s
attention is important . Many times content
marketers will start their content with the
same basic intro over and over again.
We don’t want to lose our audience. Their
attention will go elsewhere if they feel
that this is just another copy of something
they have previously read before.
Therefore it's best to create your
introductory material once and link it to
relevant content.

7. 3.Use Force
Multiplier
Assets

8. Some assets used in creating content can
be repackaged and used as future
content. For example Having 4 experts do a
20 minute discussion on goods or
services you are marketing. Have them
discuss questions as well as doing
individual interviews. From this you will be
able to create future content
consisting of videos of each question
asked,videos summaries, overview videos
as well as video interviews of each expert.
All of this content will continue to be
effective.

9. 4. Learn to say No

10. Evaluating content requests is important.
Saying no to a request that will not
work with your scaled system may be
difficult but necessary. With all the content
you receive some of it will be effective.
With all the effective content that does
come in, some of that may not be cost
effective

11. 5.Review what you have already
Done.

12. Build on your accomplishments without starting
over. For example if you release
a piece of content that may be a yearly review.
Release this content with a URL
that works year after year. “ www.TopPredictions-
2023” When you should use a
URL “www.TopPredictions” This can give you the
opportunity to update this
information on a yearly basis with relevant
material and deleting outdated.
material yielding more effective results.

13. These tips are not expected to have your marketing strategy scale
overnight. Do
these as opportunities arise and see what works and doesn’t . Make
the
necessary adjustments as you go .
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