User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Presentation from Content Marketing Institute's Joe Pulizzi on the State of Native Advertising, including multiple examples of what Native Advertising is, the goals of Native, and what publishers and media companies need to think about when approaching a content marketing solution for advertisers and clients.
Social Media Week London is a 5-day conference that provides the ideas, trends, insights and inspiration relating to social media marketing and technology. Events include keynotes, panels, workshops, master classes and interactive installations. It takes places in various venues in Westminster from 14-18 September 2015. It is part of an international network of inspiring business events in major cities globally.
This report explains what the events and activities created by Ogilvy in partnership with Brandwatch, The National Gallery, Ogilvydo and Tumblr.
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Presentation from Content Marketing Institute's Joe Pulizzi on the State of Native Advertising, including multiple examples of what Native Advertising is, the goals of Native, and what publishers and media companies need to think about when approaching a content marketing solution for advertisers and clients.
Social Media Week London is a 5-day conference that provides the ideas, trends, insights and inspiration relating to social media marketing and technology. Events include keynotes, panels, workshops, master classes and interactive installations. It takes places in various venues in Westminster from 14-18 September 2015. It is part of an international network of inspiring business events in major cities globally.
This report explains what the events and activities created by Ogilvy in partnership with Brandwatch, The National Gallery, Ogilvydo and Tumblr.
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
Complete Guide on Content Marketing in 2016. Check out the key activities and trends which you should focus in content marketing in 2016. Strategize and marketing your content to increase your product or service marketing effectiveness.
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon.io
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
If you know that you need content that is more aligned with your consumer, but do not know how to go about the process, then this is for you. A step-by-step guide to content creation and deployment for any organization, big or small.
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
To Act or Not To Act: Turning Purpose Into Action Through Brand Activism Falcon.io
In today's day and age, promoting social causes is crucial to the future of brands but in order for it to work, activism has to be closely aligned with a brand’s core values. While brand purpose links back to social good and consumers expect brands to take up a societal cause or political stance, social media has maximized everything and anything that your brand puts out. This expert panel discusses how to turn purpose into action and how you can be committed to social change.
Webinar: We Have A Secret, And It’s About Social Media EngagementFalcon.io
Personalized customer service is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline. Toyota joins us live on air discussing how good community management can increase organic reach and engagement.
In this webinar we'll focus on:
- How creative internal marketing structures can increase social media engagement
- How to offer local customer service on a national scale
- Brand-inspired ideas for engaging social media posts
Watch on demand: https://www.falcon.io/webinars/social-media-engagement/
Lots of brands understand the power of user generated content, but fail to do it at scale. This is because sometimes, the hoops a brand needs to jump through in order to properly utilize UGC, feel more like a road block, rather than treasure trove. However, there are huge opportunities when it comes to supercharging organic and paid social with real content created by fans and customers. StoryStream joins us live to discuss practical tips brands can adopt instantly in order to ignite and improve their UGC strategy.
In this webinar we are diving into:
- What makes for good UGC
- How to engage creators and encourage the right type of UGC
- Practical tips and ideas on how to incorporate UGC into your social strategy
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...Kerry Bridge
Cory Edwards, Director of Social Media at Dell shared a presentation to Reputation Online and New Media Ages' event today about Tackling Corporate Reputation with Social Media. #nmaSES
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Branded Entertainment - Love at every sitepsambrakos
In an age where consumers are more powerful than ever, and have almost unlimited choices of how to spend their time, brands should stop trying to interrupt them, and instead should try to produce content that is appealing enough for people to want to watch on their own. Even more, brands should strive to produce content that consumers would want to recommend to their friends, and content that will get them involved and talking about it through social media. Brands should aim to produce advertising that is loved by their audiences.
Doing The Deal in Branded Entertainment | Patrick Collings 2010Patrick Collings
This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
Complete Guide on Content Marketing in 2016. Check out the key activities and trends which you should focus in content marketing in 2016. Strategize and marketing your content to increase your product or service marketing effectiveness.
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon.io
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
If you know that you need content that is more aligned with your consumer, but do not know how to go about the process, then this is for you. A step-by-step guide to content creation and deployment for any organization, big or small.
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
To Act or Not To Act: Turning Purpose Into Action Through Brand Activism Falcon.io
In today's day and age, promoting social causes is crucial to the future of brands but in order for it to work, activism has to be closely aligned with a brand’s core values. While brand purpose links back to social good and consumers expect brands to take up a societal cause or political stance, social media has maximized everything and anything that your brand puts out. This expert panel discusses how to turn purpose into action and how you can be committed to social change.
Webinar: We Have A Secret, And It’s About Social Media EngagementFalcon.io
Personalized customer service is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline. Toyota joins us live on air discussing how good community management can increase organic reach and engagement.
In this webinar we'll focus on:
- How creative internal marketing structures can increase social media engagement
- How to offer local customer service on a national scale
- Brand-inspired ideas for engaging social media posts
Watch on demand: https://www.falcon.io/webinars/social-media-engagement/
Lots of brands understand the power of user generated content, but fail to do it at scale. This is because sometimes, the hoops a brand needs to jump through in order to properly utilize UGC, feel more like a road block, rather than treasure trove. However, there are huge opportunities when it comes to supercharging organic and paid social with real content created by fans and customers. StoryStream joins us live to discuss practical tips brands can adopt instantly in order to ignite and improve their UGC strategy.
In this webinar we are diving into:
- What makes for good UGC
- How to engage creators and encourage the right type of UGC
- Practical tips and ideas on how to incorporate UGC into your social strategy
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...Kerry Bridge
Cory Edwards, Director of Social Media at Dell shared a presentation to Reputation Online and New Media Ages' event today about Tackling Corporate Reputation with Social Media. #nmaSES
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Branded Entertainment - Love at every sitepsambrakos
In an age where consumers are more powerful than ever, and have almost unlimited choices of how to spend their time, brands should stop trying to interrupt them, and instead should try to produce content that is appealing enough for people to want to watch on their own. Even more, brands should strive to produce content that consumers would want to recommend to their friends, and content that will get them involved and talking about it through social media. Brands should aim to produce advertising that is loved by their audiences.
Doing The Deal in Branded Entertainment | Patrick Collings 2010Patrick Collings
This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
The Future of Marketing, Advertising, and Branded EntertainmentDeep Focus
Ian Schafer's presentation on the future of marketing, advertising, and branded entertainment at The Next Big Idea Conference in Los Angeles on 10/30/07.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
WTFN presentation on branded content & formatsLionel Jackman
During the past decade WTFN has emerged as one of Australia’s most creative and prolific independent content producers.
We’ve built a worldwide reputation for compelling story-telling that engages broadcast and online audiences with programs such Bondi Vet, The Living Room, Tony Robinson’s Time Walks and the Logie-winning documentary “Trishna and Krishna: The Quest for Separate Lives”.
Branded entertainment is one of the most effective ways to achieve brand awareness and audience engagement, especially when today's consumer has a shorter attention span as well as fewer dollars to spread around. By making your brand a celebrity, you can cut through the clutter to reach a dedicated audience and develop a relationship to enhance and support your other online and offline marketing and public relations efforts
Throughout this presentation you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity
This is an introduction to Branded Entertainment that I gave at the Branded Entertainment Conference held in Johannesburg in March 2010. I have included notes on a number of the slides that may be meaningless without a talking head in front of them. The presentation is best viewed in conjunction with Doing The Deal in Branded Entertainment presentation which I also gave at the conference and have uploaded.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
Demystify the World of Digital Marketing - What is it and How do I Use it.Keith Duffy
Digital Marketing What is It? How your small business can start to utilise this new form of marketing to reach new customers. Optimise your website for sales.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
• How to build and execute an end-to-end demand generation strategy
• The role of content in demand generation
• How to leverage social media
• What email contact strategy is most effective for nurturing leads
• How to tell when it's time for sales to make the call
• The secrets that can make your program a success
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Similar to Social@Ogilvy - Branded Storytelling (20)
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2024.06.01 Introducing a competency framework for languag learning materials ...
Social@Ogilvy - Branded Storytelling
1. What is it about Content?
Thought starters for an evening of conversation
Rob Davis
Executive Director, Content
Ogilvy NY
@robertjohndavis
www.robertjohndavis.com
7. 500 years’ worth of
YouTube videos
arewatched on
Facebook every day.
Google, 2013
380 billion photos were
taken last year –
that’s about 10% of
all the photos ever
taken.
Google, 2013
There are 4 billion
views a day on
YouTube – up over
25% since January
2012.
Google, 2013 58% of US
population will watch
video content online
at least monthly.
eMarketer,
July 2013
Social media sites and
blogs account for 23%
of all time spent online.
Content Marketing Institute, 2013
The results of access.
8. All marketing content should lift the brand, create
demand, increase sales and diminish the impact of
competitive voices.- Ogilvy Content Marketing Practice
Not all content is marketing content.
9. Commerce
Increase consumer demand
across product categories.
Content
Improve visibility for brand-
favorable messages through
integrated optimization,
development and distribution.
Conversation
Morph key web platforms into a
cross-functional ecosystem of
information sharing and
discussion.
The cumulative effect will improve search ranking, shift/maintain customer perceptions, protect &
expand the online value of the brand and assure your place in the digital space.
The 3C program breaks down the future-path to digital customer engagement into 3 simple concepts:
Commerce, Content & Conversation. The integrated effect of each of these areas will result in a program of ongoing momentum and value.
3 C’s - Content is only part of the process.
10. PAID
OWNED
&EARNED
OWNED
EARNED
&PAID
POE or OEP? More than semantics...
•Prioritizes paid media (the old way of doing
things)
•Encourages disruption rather than acceptance
•Isolates the role of social
•Results in wasted budget
•Prioritizes owned media and the value of the
brand
•Encourages audience development
•Focuses upon engagement
•Maximizes opportunities to be discovered
•Integrates social
•Applies paid support in strategic areas
where organic is challenged, targets spend
vs.
POE vs. OEP
11. A Hypothesis:
The best use of content in marketing occurs when
an accord is drawn between the goals of the brand
and the desires of the users.
16. Awareness
Engagement
Consideration
Conversion
Loyalty
Attract and intrigue the customer who may
or may not be aware of your brand or
solution.
Entice the customer to experience the brand
via immersive content.
Explain your goods and services in depth.
Provide the final impetus for purchase or
ignite your e-commerce activity.
Grow your customer base into a loyalty
engine.
Keys to Success
Each asset must be created against a
specific role in the funnel.
Assign a KPI to every asset.
“Pre-optimize” content according to
the search behaviors of your customers.
Develop “post play interaction” to
turn viewers into customers.
Understand the way you want
customers to interact with content
before you create the asset.
Don’t hope for “viral.”
Strategically plan every aspect of your
Owned, Earned & Paid plan to match
your business goals.
Understanding ROI
