The document discusses various topics related to teaching others about new technologies. It covers an agenda for a teaching session that includes discussions of internet TV and content creation/sharing tools like YouTube, Flickr, and social networks. It also provides tips for teaching others, such as keeping lessons short and simple, using real-world examples, and finding out students' interests. The document emphasizes teaching others to use new technologies as a way to better understand and explain them to others.

1. Options Web 2 overview Wiki’s Blogs, Maps & Social Networks Productivity – RSS Feeds & create a Netvibes page Delicious Blog building User Generated Content Internet TV, Broadband and media Providers Content Creation & Sharing Picasa, Flickr, youtube, viddler, videojug, Last.fm Social Networks and Episodic Entertainment Teaching Tips

2. Agenda 9.30-10.30 Quick Recap & some teaching bits 10.30-10.45 Internet & TV 10.45-11.00 Tea 11.00-12.00 Content Creation & Sharing 12.00-12.30 Social Networks & Media Consumption 12.30-1.00 Teaching Tips – Taking back to the team

3. QUESTION LEARN IMMERSE INSPIRE Why are we here? To pass knowledge onto others

4. Helping your knowledge spread like wildfire NETVIBES DELICIOUS RSS YOUTUBE PODCASTS MESSAGE

5. Teaching’s the best way to develop your understanding of virtually anything If you don’t understand it, you won’t be able to explain it to others Remember you’re training others!!!

6. ‘ what I hear I forget, what I see I remember, what I do, I understand’ Confucious Teaching Tips

7. Teaching Tips ‘ Give a man a fish and you feed him for a day; teach a man how to fish and you feed him for a lifetime.’

8. A quick reminder….

9. Have you ever been experienced ? Web 2.0

10. Web 2.0

11. User-Contributed Value - Users make substantive contributions to enhance the overall value of a service The Long Tail - Beating the sales of best-seller products by using Internet to sell a greater amount of low demand products Network Effect - For users, the value of the network substantially increases with the addition of each new user Web 2.0

12. ADVANCED SOFTWARE - like AJAX which makes web pages feel more responsive so that the user doesn’t require page reloads DEMOCRATIC APPROACH – users play an increasingly important role in how the web develops, from creating content to refining searching SOCIAL NETWORKING – the integration of various ways users interact, such as chat, messaging, email, video, voice, virtual worlds opening up new avenues for social networking Web 2.0 The Ingredients

13. NETVIBES

14. BLOGS & NEWS FEEDS

15. del.icio.us Social Bookmarking Collectively store links with the team Share relevant links Monitor news patterns in your area

16. Put together Creating RSS Feeds Sharing Tabs Finding, Searching and Using Blogs

17. Content Creation & Sharing

18. Streaming Playing a file as it downloads, without having to wait for the download to finish. Downloading The file is copied from the Web server to your computer.

19. Attention Shift

20. Three stages of the web’s development The Brand Model The Agency Model Consumer Benefit functional network FIND Faster, cheaper, easier… Classic marketing rules apply: PUSH display, POS, retail… Maximum relevance, impact, interruption content network PLAY social network SHARE Create, share, enjoy, discover Brands EXCLUDED Add value to conversations or get talked about Create currency that helps prompt conversations My content. My way. Now. Consumer in control. Shift to PULL BE the content Add value to content & content production

21. Mass Media My Media We Media

22. Social Networks & Media Consumption

23. Kate Modern: Digital product placement

24. Summary for Brands Long tail Creatively vocal consumers Value exchange Niche & personalised experience of products Enabling co-creation and involvement, opening up the brand Delivering tangible reward

25. Nearly there! Teaching Tips How to take back to the team!

26. Why do they need this info? How will they benefit from it? How can they make use of it in a practical way? Explain the benefits What motivates adults to learn? WIIFM

27. what do they want to know? how much do they need to know? what their interests are? their age, style? their needs? what keeps them awake at night? How to motivate adults. Find out…..

28. KISS – Keep it Short and Simple Do less, do it well Use real-world examples Teaching Tips

29. Strategies for taking back to the team Find out peoples interests and focus on them. Music = Last.fm, hypem.com Photos = Flickr, Picasa Video = Youtube, Stage6, News = Marumushi, Guardian i Comedy = Podcasts, Chortle Going out = Facebook, UpComing Think about how many people you’ll talk to about Last.fm Write down the names of 5 people you’ll show netvibes to

30. Questions you’ll get…. What’s an RSS feed? What’s Web 2.0 mean? What’s a Blog? What’s the value of Social Networks? What’s a Podcast? Can you fix my iPod?

31. Finally THANKS! Stay in touch & get back to me with what goes well & what doesn’t work. What could we improve?