Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020).
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
Reuse, Reduce, Recycle the Content presentationintrotodigital
Repurposing content is a tool that is fully at our disposal, we just need to understand what it is we want to revamp, revitalize, amplify, and evolve. To do this we have to ask questions and this presentation will provide and give you guidance.
2021 for content marketing will be different. But some trends will stay the same. Would you like to know which ones? Then check the article - https://bit.ly/3k7fTBI!
Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020).
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
Reuse, Reduce, Recycle the Content presentationintrotodigital
Repurposing content is a tool that is fully at our disposal, we just need to understand what it is we want to revamp, revitalize, amplify, and evolve. To do this we have to ask questions and this presentation will provide and give you guidance.
2021 for content marketing will be different. But some trends will stay the same. Would you like to know which ones? Then check the article - https://bit.ly/3k7fTBI!
What is the importance that visuals play in our business or learning? Which are the key points that we must take into account when it comes to digital content? What is it more appealing to our eyes?
Content Marketing 101
The New Face of Digital Marketing.
Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get leads and content marketing and social media.
Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.
Digital Marketing Consultants encounter many situations in which they need to explain the differences between the Traditional Marketing Vs. Digital Marketing to prospect clients.
2021 Content Marketing Trends [with a Key Data]Adsy
Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
Content Marketing for Associations: 5 Predictions for 2015Nextpoint
As associations look to expand membership revenue in the coming year, they'll be facing a number of outside threats. Here are five trends we think we'll see in 2015.
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
Find out how podcasts can help you improve your brand ties. Learn how this effective media may engage your audience in a way that has never been possible by reading this presentation.
Full blog here - https://digitalmarketingphilippines.com/foster-brand-connections-with-podcasts/
What is the importance that visuals play in our business or learning? Which are the key points that we must take into account when it comes to digital content? What is it more appealing to our eyes?
Content Marketing 101
The New Face of Digital Marketing.
Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get leads and content marketing and social media.
Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.
Digital Marketing Consultants encounter many situations in which they need to explain the differences between the Traditional Marketing Vs. Digital Marketing to prospect clients.
2021 Content Marketing Trends [with a Key Data]Adsy
Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
Content Marketing for Associations: 5 Predictions for 2015Nextpoint
As associations look to expand membership revenue in the coming year, they'll be facing a number of outside threats. Here are five trends we think we'll see in 2015.
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
Find out how podcasts can help you improve your brand ties. Learn how this effective media may engage your audience in a way that has never been possible by reading this presentation.
Full blog here - https://digitalmarketingphilippines.com/foster-brand-connections-with-podcasts/
Library Caffe : Best Podcast Production & Marketing in Delhi NCRwondertech196
Welcome to LibraryCaffe in Dwarka, Delhi, where we blend the art of storytelling with the power of podcasting. Our podcast marketing services are designed to amplify your voice and reach a wider audience. Whether you're an author, entrepreneur, or content creator, we offer tailored solutions to help you produce, distribute, and promote your podcast
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Since interest in podcasting has grown tremendously, an increasing number of advertisers are leveraging this trend to promote their products and services. Since podcast listeners trust their host, they're likely to trust brands the host promotes. In addition to that, listeners are likely to be a part of the advertisers niche.
If you're a podcaster and want to build your base followers, there are many strategies to do so. Whether it's asking another podcaster for a referral or joining a podcast advertising network, it's important to research and take time to find out what approach is best for you.
Let us help you get booked on podcasts as a guest -- https://ElitePodcastAgency.com
Read the entire original article at https://yogispodcastnetwork.com/podcast-advertising-the-good-the-bad-and-the-ugly/
Unless we live on the moon, it has become apparent that 20th Century sales and marketing tactics won't cut it in the post-pandemic world.
The tectonic plates that formed our fundamental assumptions about interacting with other people are shifting under our feet, and business leaders are scrambling to find their balance.
Read this short eBook for some actionable insights.
Essential Podcast Production Services for High-Quality Audio ContentKult Media
In the fast-paced world of digital content, podcasts have emerged as a powerful and engaging medium. As the popularity of podcasts continues to soar, businesses and individuals alike are recognizing the need for professional Podcast Production Services to ensure top-notch audio content. In this blog, we'll explore the essential podcast production services offered by Kult Media, helping you elevate your podcasting game.
Want to have a brief podcast fly over? What is a podcast? Could you create one? What does it mean for your business? Does podcasting even make sense for what you're doing as a business. Check out a few of our favorites and why we like them.
For a deep dive into podcasting, check out the links in our presentation or check out #IdeaFactoryCHA.
The Power Of Podcast: Driving Full-Funnel GrowthTinuiti
The One with Audio: Podcasts aren’t just ear candy; they’re tools for igniting purchase intent. Discover how podcasts seamlessly fit into the full marketing funnel, from brand awareness to conversion, and uncover the diverse digital inventory options waiting to elevate your strategy.
Join Tinuiti’s Media Operations expert alongside sales pros from SiriusXM as they share insights into amplifying your brand’s voice in the ever-expanding universe of digital audio.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
Podcasting offers the opportunity to create an environment where all of your desired marketing results for your brand are possible on one medium. Essentially making it one of the most powerful content marketing tools available today. In this article, you will learn five reasons why your brand needs a podcast and how adding this powerful tool to your marketing arsenal will help catapult your business to the next level.
A curated bunch of content from the most inspiring 2 days of my life in 2013. www.content2013.co.za was a revelatory experience and I sat the feet of many a master and learned.
The Impact of Brand Marketing Podcasts on Consumer EngagementKult Media
In the dynamic landscape of digital marketing, brands are continually exploring innovative avenues to connect with their audience. One such powerful tool that has gained significant traction is Brand Marketing Podcasts.
Everyone is a content creator now, but for brands to actually cut through the clutter in social, they need to adopt a new approach, and answer these questions in order to succeed.
This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
Similar to Podcasting The Next Big Trend in Content Marketing (20)
Would you let artificial intelligence name your baby? Use artificial intelligence to name your baby boy or girl. New a.i. software to name your newborn. Pregnancy and naming your baby.
5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...introtodigital
Influencer marketing is a powerful tool that can garner brand awareness and boost sales. Learn how to incorporate influencers into your social media strategy!
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Postintrotodigital
Writing a blog post may seem easy, but many underestimate the time and strategy required to create a compelling post that stands out from the millions populating the internet. From researching to drafting to editing, a successful blog post entails far more than just stellar writing—it’s a multi-faceted content creation process that requires sharpening a wide variety of skills in order to vie for our readers’ precious time.
For someone dipping their pen in the ink for the first time, it may feel overwhelming, but here are 7 simple tips for crafting a captivating blog post!
Read more: https://www.introtodigital.com/blogging-for-beginners-7-simple-tips-for-crafting-a-successful-blog-post/
How TikTok changed the music industry in terms of independent artists using it as a self marketing platform. To record labels using it as a database to find viral talent. The rise to stardom from artists songs going viral on the popular app.
Learn about the user-generated content marketing strategy that brands are incorporating to get more engagement and awareness surrounding their products.
Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.
A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks. We can say backlinks are usually “VOTE” for your site by other users. Search engines use these “VOTES” to determine how important your site is across the web. The integrity, quantity and quality of these votes will push your website to the top of ranking results. These are like INTERNET GOLD. Content marketing tactics to get good backlinks for the website. It will help to create a good brand image and gain good relevant traffic to the website.We write content to achieve the goal of AWARENESS, CONSIDERATION AND DECISION. In all stages of the customer journey Content plays an important role. To spread awareness and to bring them to consideration stage backlinks plays an important role. It gives a good reputation to the brand in customer’s and search engine’s consideration. Following six tactics of content strategy can help you make huge alterations in your Content strategy to achieve the goals of high revenue or CTR for the website.
1. BLOG COMMENTS AND FORUMS
2. PLACEMENT OF CONTENT AT DIFFERENT PLATFORMS
3. USE IMAGES AND INFOGRAPHICS TO EAR LINKS AND MENTIONS
4. WRITE GUESTS POSTS
5. WRITE SHAREABLE CONTENT
6. UPDATE OLD CONTENT
Keeping your target audience, your brand style and your brand’s written voice in mind while brainstorming, posting, and sharing content is important.
Here are three ways to convey your brand voice through content marketing efforts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. In the article, "The State of Content Marketing in 2021 [Stats &
Trends to Watch]", Kirsty Daniel notes that podcasting will
grow immensely as a valuable form of content marketing.
In less than 3 years, podcast listening has increased by more
than 60% in the United States.
In October 2020, there were 34 million podcast episodes and
over 1.5 million active shows.
Experts predict that the podcast market may reach more
than 2 billion by 2023.
THE NEXT BIG TREND TO WATCH
3. There is something for everyone.
With thousands of episodes per day, it's easy for listeners to
find an episode that appeals to their interests.
Podcasts feel like a conversation between host and
listener.
A successful host will talk to the listener instead of at them,
leading them through the content in a more natural
manner.
WHY ARE
PODCASTS SO
POPULAR
4. Zachery Bellinger, CRO at Casted says, “Podcasts have the ability to drive real
results and pay off in terms of leads and revenue.”
A survey done in 2019 found that 53% of podcast listeners enjoy hearing ads, and
61% of consumers were more likely to purchase an advertised product from a
well-known national brand.
Podcasts can also establish your brand as a source of industry authority.
According to Holly Shannon, Producer and Host of Culture Factor 2.0, “It can
highlight you and your team as thought leaders. This allows you to speak
authentically and bring your value to the table for all to hear globally.”
INVESTING IN PODCASTS
5. IS PODCASTING RIGHT FOR YOUR BUSINESS?
Audience
Is your audience listening to
podcasts? Your efforts will
fall on deaf ears if your
audience is not engaging
with audio platforms.
Valuable content.
Do you have something
unique and of value to say?
If you’re just looking for an
SEO boost, it’s probably not
the best strategy.
Expectations.
What are your expectations?
Consider what you expect
to generate from the
podcast, whether it’s brand
awareness, conversions, or
monetary value, be sure it
fits into the overall business
strategy.
6. Engaging hosts. Developing a unique tone and style can set a podcast apart from some of the rest.
Storytelling. Hosts need to be good storytellers for listeners to return.
Build your brand. Go where you know there’s an audience.
Format. Find a format that works for your topic and stick with it
Produce great content consistently.
WHAT MAKES A SUCCESSFUL PODCAST?
7. OF COURSE!
CAN YOU MAKE
INCOME?
Ads. Listeners want to know what their favorite
podcaster is promoting.
Sponsorships. A great way to pay the cost of
producing a podcast.
Self-promotion. Podcasting is a useful platform to
promote a book, event, or workshop.
Gated content. Give listeners an opportunity to be
members of a club for additional content and
access to an exclusive community.
Merchandise. For the most die-hard fans this is
another way to be a member of an exclusive
community, and it's free advertising.
8. REPURPOSING PODCAST CONTENT
Now that Google is indexing podcasts there is a big opportunity to
repurpose audio content into video and transcript formats, especially
from an accessibility standpoint. Anyone with a hearing impairment
won’t be able to listen to audio content so you want them to be able to
access the transcript on your website. Filming a podcast can produce
short video clips that can be reused on social media.
9. WHAT DO YOU THINK?
IS PODCASTING THE NEXT BIG TREND IN CONTENT MARKETING?
IS IT RIGHT FOR YOUR CONTENT STRATEGY?
10. MASTERING THE ART OF SELLING PRESENTATION
WORKS CITED
Daniel, Kirsty, “The State of Content Marketing in 2021 [Stats & Trends to Watch].” Hubspot, https://blog.hubspot.com/marketing/state-of-
content-marketing-infographic?_ga=2.212571220.1731571619.1637083839-730174089.1637083839, Publication date July 12, 2021, Date of
access November 15, 2021.
“Podcast Listeners Pay Attention to Ads.” Marketing Charts, https://www.marketingcharts.com/advertising-trends/creative-and-formats-
109408?_ga=2.212571220.1731571619.1637083839-730174089.1637083839, Publication date August 6, 2019, Date of access November 17, 2021.
“Podcast advertising generates up to 4.4x better brand recall than other digital ads.” Stitcher, https://www.prnewswire.com/news-
releases/podcast-advertising-generates-up-to-4-4x-better-brand-recall-than-other-digital-ads-300768677.html?
_ga=2.212571220.1731571619.1637083839-730174089.1637083839, Publication date December 19, 2018, Date of access November 17, 2021.
Fach, Melissa, “Podcasting in 2021: What You Need to Know.” Semrush Blog, https://www.semrush.com/blog/best-tweets-semrushchat-
podcasting/, Publication date December 10, 2020, Date of access November 16, 2021.
Mosier, Niki, “The Not-So-Secret Value of Podcast Transcripts.” Moz Whiteboard Fridays, https://moz.com/blog/podcast-transcripts,
Publication date December 27, 2019, Date of access November 16, 2021.