The document discusses strategies for marketing libraries to patrons and staff. It recommends defining marketing, developing a strategy with goals, and providing training to empower staff. Word-of-mouth marketing is suggested by influencing 10% of patrons who influence the other 90%. Benefits of marketing include showing offerings, remaining relevant, and demonstrating value. Barriers include lack of support, knowledge, and planning. The document provides tips for graphic design, file management, calendar invitations, internal communication, and external outreach through social media and partnerships.
Reuse, Reduce, Recycle the Content presentationintrotodigital
Repurposing content is a tool that is fully at our disposal, we just need to understand what it is we want to revamp, revitalize, amplify, and evolve. To do this we have to ask questions and this presentation will provide and give you guidance.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Content is king, but how do brands keep up now that everyone is content creators? How do brands decide where their team should focus the effort? Content marketing allows marketers to convert one-time visitors into loyalists. This session will explore how to marry journalism and predictive analytics in content creation.
In this session, attendees will learn how to:
- Identify and compare content performance KPIs
- Build influencer programs to increase visibility among target audiences
- Marry journalism and predictive analytics in content creation
At many organizations, content is created in silos, powered by politics and not driven by success metrics. It might be outdated or contradictory, have different voices or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This session will reveal how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success. You will see what a successful content ecosystem looks like; what it looks like when content, people and systems are not connected; and how to create the content ecosystem that is right for your organization.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Reuse, Reduce, Recycle the Content presentationintrotodigital
Repurposing content is a tool that is fully at our disposal, we just need to understand what it is we want to revamp, revitalize, amplify, and evolve. To do this we have to ask questions and this presentation will provide and give you guidance.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Content is king, but how do brands keep up now that everyone is content creators? How do brands decide where their team should focus the effort? Content marketing allows marketers to convert one-time visitors into loyalists. This session will explore how to marry journalism and predictive analytics in content creation.
In this session, attendees will learn how to:
- Identify and compare content performance KPIs
- Build influencer programs to increase visibility among target audiences
- Marry journalism and predictive analytics in content creation
At many organizations, content is created in silos, powered by politics and not driven by success metrics. It might be outdated or contradictory, have different voices or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This session will reveal how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success. You will see what a successful content ecosystem looks like; what it looks like when content, people and systems are not connected; and how to create the content ecosystem that is right for your organization.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
This presentation revolves around strategizing your Social Media i.e. social media branding, creating a media plan, performance marketing, edm campaigns as well as various web development services.
Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020).
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
There are many definitions for content strategy, and all of them help shed light on what is a critical and important discipline within the greater field of user experience design, often abbreviated as UX. Here are a few definitions for content strategy.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
You made it! You finally got “content strategy” added to your job description. You’ve convinced your organization it’s important and you’re ready to get started. Bring on the content audits, page templates, and copy decks.
Except: What does a content template look like? And how do you create a gap analysis? When Kim Marques joined Liberty Mutual five years ago, she asked herself the same questions—so she started making stuff up. In this session, Kim shared the lessons she learned about documenting and presenting content strategy recommendations, and creating deliverables that help other people do their jobs more effectively.
This session covered:
What some of the most common types of content strategy deliverables are, what they look like, and the purpose each of them serve
How to determine which deliverables are appropriate for your project or organization
How to create documents that help other people complete their parts of the project more effectively
This presentation revolves around strategizing your Social Media i.e. social media branding, creating a media plan, performance marketing, edm campaigns as well as various web development services.
Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020).
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
There are many definitions for content strategy, and all of them help shed light on what is a critical and important discipline within the greater field of user experience design, often abbreviated as UX. Here are a few definitions for content strategy.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
You made it! You finally got “content strategy” added to your job description. You’ve convinced your organization it’s important and you’re ready to get started. Bring on the content audits, page templates, and copy decks.
Except: What does a content template look like? And how do you create a gap analysis? When Kim Marques joined Liberty Mutual five years ago, she asked herself the same questions—so she started making stuff up. In this session, Kim shared the lessons she learned about documenting and presenting content strategy recommendations, and creating deliverables that help other people do their jobs more effectively.
This session covered:
What some of the most common types of content strategy deliverables are, what they look like, and the purpose each of them serve
How to determine which deliverables are appropriate for your project or organization
How to create documents that help other people complete their parts of the project more effectively
Here are the handouts and recipes from our Superfoods Workshop led by Food & Nutrition Director Sarah Lynch and Executive Chef Chris Herron of Morrison Food Services.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Webinar: Communications Made Beautiful With Adobe - 2018-09-11TechSoup
When running a campaign for your nonprofit, it’s important to have consistency when it comes to branding and design. In this presentation, we’ll cover how you can use Adobe Illustrator and Photoshop to brighten up your collateral. You'll learn how to create consistency across brochures, social media posts, web banners, and any other relevant collateral. This is appropriate for those who are new to design and need a few tips and tricks to get started!
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
Mahlab Media's Head of Client Services, Roslyn Atkinson, shares her expertise of all things content marketing in this in-depth and thought provoking presentation.
Six Reasons You Need Event Content StrategyOpus Agency
In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages.
To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.
The presentation presents how content can help you make difference in the industry.
The highlights are what is content marketing, importance of competition awareness, vision and roadmap, which eventually translates in short and long term goals. At the end, I have highlighted few actionable recommendations to gain from content-strategy.
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
Content Writing for Crowdfunding CampaignsProPRcopy
What gives someone the confidence to back a crowdfunding project? An interesting and intriguing video is a good start. Having great rewards and incentives is an enticing follow-up. But the true appeal of any crowdfunding project comes from the content—the story you outline in words. This is where questions are answered, connections are made and, ultimately, support is gained.
This guide provides everything you need to know about content writing for crowdfunding campaigns on Kickstarter, Indiegogo, GoFundMe, Patreon and others.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
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Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxEuro Cup 2024 Tickets
Vincenzo Montella has announced a preliminary 35-man squad for Turkey ahead of the UEFA Euro 2024, which includes three Serie A players, Hakan Calhanoglu, Kenan Yildiz, and Zeki Celik
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovenia Vs Denmark Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia Prepares for Historic UEFA Euro 2024 Debut ...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Netherlands Tickets on our website at discounted prices.
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
2. The Facts
A recent survey sponsored by
NoveList reveals that 77% of
participants agreed that library
marketing increases overall
community awareness of the
library, yet only 32% rated their
marketing as effective.
3. The Mission
“Our mission, if we choose to accept it, is to
reach out to our customers to help us promote
libraries to existing and potential customers
and to develop advocacy networks to ensure
future funding.”
- Bite-Sized Marketing
4. The
Word
• Define what is meant by “Marketing” within your library
• Be familiar with different types
of marketing
• Develop a marketing strategy
and set realistic goals
• Empower staff by focusing on
strengths and providing
training for weaknesses
5. Word of Mouth Marketing
Based on the concept that 10% of the
population influences the behavior of
the other 90%.
Step 1
Create a product that’ll get people excited
Step 2
Get the info into the hands of influencers
Step 3
Give influencers tools to share
6. Benefits of Marketing
• Shows customers what libraries have to offer
• Helps libraries to remain relevant in changing world
• Allows libraries to reach diverse audiences
• Helps project a positive and professional image
• Demonstrates value to customers
• Gains organizational support
• Enhances visibility
• Shapes perception of users
• Engenders accountability
7. Barriers to Marketing
UPSTAIRS
Weak support from administration
DOWNSTAIRS
Lack of marketing knowledge
THE WHOLE STAIRWELL
Lack of strategic planning and
implementation
8. Meldrum’s Marketing Model in Libraries
Positive relationship between openness to change and
extroversion affect staff attitudes toward marketing.
10. PR Workflow
1. Gather key information about an event
2. Add event immediately to Outlook Calendar
3. Create flyer and save as PDF & JPG on network
4. Write a press release and save on network
5. Insert links to flyer and press release location on network
6. “Invite Attendees” and share invitation with “PR Team”
7. Take it to the potty & beyond
8. Remove flyers immediately after event
11. Graphic Design Four Basic Principles
Contrast
Repetition
Alignment
Proximity
18. File Management
Save a copy in My Documents
or somewhere only you have
access and one copy on a
network drive (if applicable).
Save as PDF for printing and
as JPG for social media. The
JPG also streamlines making
bookmarks/mini flyers.
20. Calendar Invitations
Accept will add the event to his/her Outlook Calendar
Find the event info
again by clicking on
calendar, choosing the
month, and clicking to
open event.
Links will take you directly to file location if
accessing the network drive within the library
28. References
Brewerton, A. (2008). Marketing marketing to
librarians. SCONUL Focus, 44, 39-41.
Dowd, N., Evangeliste, M., & Silberman, J. (2010).
Bite-sized marketing: Realistic solutions for the
overworked librarian. Chicago: American Library
Association.
Kohli, A. K. & Jaworski, B.J.. (1990). Marketing
orientation: The construct, research
propositions, and managerial implications.
Journal of Marketing, 54.1, 1–18.
Meldrum, M. (1996). Critical issues in implementing
marketing. Journal of Marketing Practice, 2.3,
29–43.
Seddon, T. & Waterhouse, J. (2009). Graphic design
for non-designers. San Francisco: Chronicle
Books.
Williams, R. (2008). The non-designer’s design book:
Design and typographic principles for the visual
novice, 3rd ed. Berkeley: Peachpit Press.
29. Sharing is Caring
April Everett
Rowan Public Library
april.everett@rowancountync.gov
704.216.8229
Editor's Notes
471 participants; so why is there such a disconnect between what we see as important, and what we see ourselves actually doing?
First, it is imperative that management define to staff what they mean by the term “Marketing” within their individual institution. Continued avoidance of the term “marketing” cannot continue in academic libraries simply because it causes confusion, misunderstanding, and distrust. If library staff see the need for marketing then it should be a simple task to define clearly what each institution means by the term.Current staff cannot unconditionally be expected to possess the tools to operate marketing strategy effectively if they do not know what marketing strategy means in the context of their organization or if marketing strategy has not been included or defined in their education or training.
Thanks to the internet, people now have tools to help them share their thoughts not only with friends and relatives, but also with people all over the world. More people get their news from Twitter than CNN these days. Think about it, would you rather buy a tent because Wal-Mart tells you it’s a good tent, or because I have used it camping in the mountains and I tell you it’s a good tent? Word of Mouth is the cheapest and most effective form of marketing.
Positive relationship between openness to change, extroversion, and attitudes toward marketing. Managers are under the same influences, therefore the model applies to all sectors of library staff—upstairs and downstairs!
The most important thing you can do is communicate. This seems like such a given, a real duh moment, but it cannot be stressed enough. Communicate - share example of Creative Writing workshop (kills 2 birds with 1 program). Collaborate – within the organization and beyond. Share example of partnership with RSS for Books Under Big Top, Joan’s wellness plan, using staff talents like Rob’s guitar-playing skills. Clean up – share example of PR lists; some folks need things weeks in advance, others week of; refine PR workflow to be more efficient and deliberate with marketing. Create – share example of staff blogs to keep everyone in the loop; potty PR; be creative with graphics
Take a poll to see how many folks use MS Outlook at work
So my first steps are to gather information, add it to the calendar, and create a flyer. One key component to effective marketing is good design.From the Non-Designer’s Design Book intro, “Many years ago I received a tree identification book for Christmas. Before I went outside, I read through part of the book and discovered the Joshua tree. I looked at the picture and said to myself, “Oh, we don’t’ have that kind of tree in Northern California”. So I took my book and went outside. 4 out of 6 houses in the immediate neighborhood had Joshua Trees in the front yard. I had lived in that house for 13 years and never seen a Joshua tree. Once I was conscious of the tree—once I could name it—I saw it everywhere. What’s the point? Once you can name something, you’re conscious of it. You have power over it. You own it. You’re in control.”
Contrast on a page draws our eyes to it. It creates an interest, and helps to organize information. You can use fonts, colors, and backgrounds to create contrast, but try to avoid having two many of each.
I really like to use images as my backdrop. If you do this, make sure that the image has enough space with enough contrast for your text to stand out.
The basic purpose of repetition is to unify and add visual interest. One thing we try to repeat is fonts and font sizes. These programs were part of a week-long event for MSW. We tried to use the same fonts, font sizes, and repeat our contact information at the bottom of each flyer.
Every element should have some visual connection with another element on the pageThe basic purpose of alignment is to unify and organize the pageTry to avoid centered alignment, unless you’re going to do something to make it stand out (like adding an autoshape behind it)
The basic purpose of proximity is to organize. Grouping related elements together into closer proximity creates organization.
Don’t be afraid to shop around for ideas. I use istockphoto to get inspiration, then if the image is prohibitively expensive, I might use the idea to create my own.
Also notice my naming conventions… I name all flyers with the date of the program + brief description. This makes it very easy for me to find the documents, and to create links to them without even having to look them up on our network drive.
Talk about embedding files vs. linking to a shared drive
Talk about embedding files vs. linking to a shared drive
This is my basic format for our bathroom newsletter, “Straight From the Tap”. We have acrylic sign holders mounted on the mirrors above the sinks in all of the women’s bathrooms, and above the urinal in the men’s rooms. The “Save the Date” is a half-sheet of standard computer paper and is distributed weekly to all service desks
Notice how the format, fonts, and colors are consistent (repetition); there is special branding on the smaller version that customers can take home and put on the fridge
Each of these tabs link to a different blog. Using blogs instead of static web pages allows for newest information to rise to the top of the page. A separate blog was created for each department. You can also use blogs for external marketing, especially if you have a lot of restrictions from the “man” (it’s very difficult for us to make updates to our webpage).
The reference staff blog features a resource of the week and other tips. Tags are used to make searching easier, or there’s also a “Search this blog” box in the top right. Staff can also sign up to be e-mailed when there is a new post on the blog.
The circulation staff blog maintained by the circulation staff. Each staff member posts their initials in the comment field to show that they have read the posting.
The children’s staff blog is where we post upcoming programs and events happening for kids. The Live Action Games graphic is a flyer I created, saved as a JPG, and uploaded to the blog. No need to create a new graphic if the flyer can kill two birds! You can also schedule posts in advance, which was a huge help during summer reading when we had tons of programs lined up!
Good old fashioned flyers in the window of local businesses (ex. Carolina Lily helped promote gardening workshop); Facebook for social media presence; Visitor’s bureau’s cooperative marketing program EXCELLENT opportunity to partner and get visibility