Create an informative company page on LinkedIn with a concise description of your company, products, and value. Input basic company information and choose relevant keywords. Create a LinkedIn group to contribute value and encourage discussion around trending topics related to your business. When posting, use quality images or video and avoid direct sales pitches in well-written, grammatically correct posts.

1. 3 LinkedIn Tips for
B2B Marketing
by Takashi Miyake

2. Table of
Contents
• Tip 1: Create an Informative Company Page
• Tip 2: LinkedIn Community
• Tip 3: Posting

3. Tip 1:
Create a
Company
Page
(1/2)
• Write a concise description to tell
visitors what your company’s purpose,
product, and value
• Input your basic information such as
website URL, contact details, and
location, and select your industry and
company size.

4. Tip 1:
Create a
Company
Page
(2/2)
• Use relevant terms and phrases so
that LinkedIn users can search by
keywords.
• Upload your company’s logo and a
cover image.
• Choose a language that aligns with
your business needs and target
audience preferences.

5. Tip 2:
Create
LinkedIn
Groups
• Contribute first – Try to bring value
to your group. LinkedIn users join
groups to seek advice from
experts.
• Put a community's interests above
your own - This builds trust and
offers greater value.
• Encourage discussion - Start
discussions around trending topics
and news related to your business.
• Avoid Spamming - Any URL to
commercial sites that try to sell a
product or service will be reported
and removed.

6. Tip 3: Publish a
Post
• Use quality images or
video content.
• Make sure your post is
well-written and
grammatically correct.
• Do not post Sales Pitch.