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Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
However, to succeed in this venture, mastering video podcast production services is essential. To get the best out of your video podcast, here are ten effective tips that you need to consider.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
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Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
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AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
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5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
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5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
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A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks. We can say backlinks are usually “VOTE” for your site by other users. Search engines use these “VOTES” to determine how important your site is across the web. The integrity, quantity and quality of these votes will push your website to the top of ranking results. These are like INTERNET GOLD. Content marketing tactics to get good backlinks for the website. It will help to create a good brand image and gain good relevant traffic to the website.We write content to achieve the goal of AWARENESS, CONSIDERATION AND DECISION. In all stages of the customer journey Content plays an important role. To spread awareness and to bring them to consideration stage backlinks plays an important role. It gives a good reputation to the brand in customer’s and search engine’s consideration. Following six tactics of content strategy can help you make huge alterations in your Content strategy to achieve the goals of high revenue or CTR for the website.
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5. WRITE SHAREABLE CONTENT
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https://nidmindia.com/
2. Content
Marketing
Formats
Are you interested in which content marketing format might be right
for you?
Are you looking for a meaningful way to engage with your audience?
Below, I’ve highlighted three popular formats of content marketing
(articles, videos, and podcasts) and their benefits to help you
determine which might be best for you!
4. WHY USE
ARTICLES?
Articles can:
•Provide a plethora of details
and get into the “nitty gritty”
about specific questions from
the audience
•Help establish your
company/organization as an
authority and a “thought
leader”
•Aid in building trust with the
audience
•Boost overall loyalty
Website articles include
written content on a
webpage meant to deliver
important or valuable
information to the audience.
5. Article Spotlight: REI
Source: REI. (2022a). Learn from REI expert advice. Retrieved July 11, 2022, from https://www.rei.com/learn/expert-advice
• REI’s “Expert Advice” website has an abundance of articles
related to all things outdoors.
• The user can also search by a specific topic.
6. Tip for Articles
• Use an eye-catching title, such as “how to” or “top 10”.
• You want to pull in your audience, so be sure to make your
first few opening sentences especially engaging.
8. WHY USE
VIDEOS?
According to Collins & Conley (2022),
videos:
•Encourage users to share on social
media
•Increase conversions and sales
•Engage mobile audiences
•Establish trust with the audience
Videos are visual media
that is recorded so
others can view.
9. Video Spotlight: REI
Source: REI. (2022b). Uncommon Path- Videos and Podcasts. REI. Retrieved July 11, 2022, from https://www.rei.com/blog/video-and-podcasts/page/1
• REI hosts a variety of videos (some even created by staff), with
topics ranging from how to stay motivated to run, to the story of
a navy veteran who kayaked 226 miles of the Colorado River
while blind.
10. Tip for Videos
• Viewers prefer “authentic”, lesser quality videos in
comparison to sparkly, overly-edited ones (Collins &
Conley, 2022).
• In other words, don’t worry about making your video
perfect!
12. Why use
podcasts?
Podcasts are
digital audio files
that are usually
broken up by
episode ranging
from about 30
minutes - 1 hour
each.
Source: Bochicchio, M. & Coppola, J. (2020, December 4). 5 Reasons Why Podcasting Should Be Part of Your Content Marketing Strategy. Wistia. Retrieved July 11, 2022, from https://wistia.com/learn/marketing/add-podcasting-to-your-content-marketing-strategy
Source: Vize, Shannon. (2022). The Rise of the Podcast: The Latest in Content Marketing. Mondo. Retrieved July 11, 2022, from https://mondo.com/podcast-benefits-content-marketing/
Podcasts:
Are inexpensive to produce
Are easy for audiences to consume (mobile)
Encourage consistent engagement with the audience
Provide reach to different audiences
Establish credibility in your field
13. of the U.S. population ages 12+ have
listened to a podcast (177 million people).
Source: Edison Research. (2022, May 24). The Infinite Dial 2022. Retrieved July 11, 2022, from https://www.edisonresearch.com/the-infinite-dial-2022/
62%
14. Podcast Spotlight: Bass Pro Shops
Source: Bass Pro Shops. (2022). Bass Pro Shops Outdoor World Podcast. Retrieved July 11, 2022, from https://1source.basspro.com/podcast
• This weekly podcast delivers episodes about hunting, fishing,
and wildlife conservation.
• It also hosts well-known outdoor enthusiasts as guests and
provides an assortment of tips and tricks for listeners.
15. Source: Edison Research. (2022, May 24). The Infinite Dial 2022. Retrieved July 11, 2022, from https://www.edisonresearch.com/the-infinite-dial-2022/
16. Tip for
Podcasts
• Post a very short audio snip (a few seconds of the
podcast with one of the major episode highlights) on
social media to entice the audience.
17. Summary
• There’s no one “right way”
to deliver content
marketing.
• Using a variety of formats
or mediums is important to
engage consumers from
various avenues of life.
• Articles, videos, and
podcasts are three
fantastic content
marketing formats that
can be used to provide
top-notch content to your
audience.
19. References
Bass Pro Shops. (2022). Bass Pro Shops Outdoor World Podcast. Retrieved July 11, 2022, from https://1source.basspro.com/podcast
Bochicchio, M. & Coppola, J. (2020, December 4). 5 Reasons Why Podcasting Should Be Part of Your Content Marketing Strategy. Wistia. Retrieved July 11, 2022,
from https://wistia.com/learn/marketing/add-podcasting-to-your-content-marketing-strategy
Collins, A., & Conley, M. (2022, May 24). The Ultimate Guide to Video Marketing. HubSpot. Retrieved July 11, 2022, from https://blog.hubspot.com/marketing/video-
marketing?_ga=2.116427791.880690380.1568750897-940436819.1565181751
Edison Research. (2022, May 24). The Infinite Dial 2022. Retrieved July 11, 2022, from https://www.edisonresearch.com/the-infinite-dial-2022/
HubSpot. (2022). The Ultimate List of Digital Marketing Stats. Retrieved July 11, 2022, from https://www.hubspot.com/marketing-
statistics?hubs_post=blog.hubspot.com%2Fmarketing%2Fcontent-marketing-types&hubs_post-cta=HubSpot&_ga=2.234294168.766463639.1657552854-
1424033835.1657552854
Morrison, K. (2014, November 28). 81% of shoppers conduct online research before buying [infographic]. Adweek. Retrieved July 11, 2022, from
https://www.adweek.com/performance-marketing/81-shoppers-conduct-online-research-making-purchase-infographic/
REI. (2022a). Learn from REI expert advice. Retrieved July 11, 2022, from https://www.rei.com/learn/expert-advice
REI. (2022b). Uncommon Path- Videos and Podcasts. REI. Retrieved July 11, 2022, from https://www.rei.com/blog/video-and-podcasts/page/1
Vize, Shannon. (2022). The Rise of the Podcast: The Latest in Content Marketing. Mondo. Retrieved July 11, 2022, from https://mondo.com/podcast-benefits-
content-marketing/
Why Podcasts. (2022). The Podcast Audience. Retrieved July 11, 2022, from https://web.archive.org/web/20170719051647/http://www.whypodcasts.org/audience/