Content Marketing Project

1. INFO
GRAPHICS
®
Making a Case For
IN DIGITAL
MARKETING

2. WHY
INFOGRAPHICS?
Consumers are increasingly more visual and pressed for time
HALF OF AMERICANS RECEIVE
THEIR NEWS FROM SOCIAL
MEDIA
With consumers being more visual, and with shortening attention
spans, marketers have to adapt to preferences and present
information in bite-sized, engaging formats.
....enter the infographic
Adapting to Consumer Behavior

3. Establish Brand Authority
Elevate credibility for your brand by providing useful, timely
content that is valuable to your audience and meets them
where they are.
Educate Your Audience
Graphic visual representation of information, data, or
knowledge intended to present information quickly and
clearly while avoiding information overload.
Drive Engagement
Strengthen your social media presence and drive traffic to
your website. With the right messaging and optimized
backlinks, infographics provide ample opportunities to
engage with your audience on all channels.
BENEFITS
& USES
OF
INFOGRAPHICS
IN MARKETING
®

4. Topic and Title
Make sure you have the right topic for your audience and a
catchy title - something that grabs the reader's attention and
clearly explains what you're going to teach them.
Clearly Display Data
Ensure the data points are clearly displayed and the eye is
drawn to focal points in the intended order. Use engaging,
exciting colors.
Limit Text
Always use graphics or icons when possible and limit text as
much as possible – remember, its an infoGRAPHIC!
TOP
TIPS
TO CREATE
ENGAGING
INFOGRAPHICS
®

5. OPTIMIZING
INFOGRAPHICS
Cite sources
Use correct sizes for each
social media platform
Use color & design
consistent with your brand
Optimize titles, tags,
descriptions & surrounding
text for CEO
01
03
02
04

6. Any good brand focused on providing value
to their audience has information for share.
GIVE IT
A TRY
Be creative and connect with
your audience!
Can your
organization
benefit?
INFO
GRAPHIC
®